Electric Lawn Mower Market - Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Market Overview

The Electric Lawn Mower Market is projected to grow from USD 17,469 million in 2024 to USD 27,218.73 million by 2032, registering a compound annual growth rate (CAGR) of 5.7%.

This growth is primarily driven by rising consumer demand for eco-friendly, energy-efficient, and low-maintenance lawn care solutions. Growing awareness of the environmental impact of traditional gasoline-powered mowers and an increasing shift toward sustainable living have accelerated the adoption of electric lawn mowers. Advancements in battery technology—offering longer run times, faster charging, and improved durability—are enhancing product performance and user convenience for both residential and commercial users. The rapid growth of smart and robotic lawn mowers, featuring GPS mapping, automation, and cloud-based route optimization, is further fueling market momentum. Additionally, government initiatives supporting the use of electric outdoor equipment and tightening emissions regulations are positively influencing market dynamics. The expanding trend of smart home integration and growing popularity of DIY lawn care are expected to reinforce demand for electric lawn mowers in the foreseeable future.

Market Drivers

Technological Advancements

Advancements in battery technology are significantly enhancing the performance and appeal of electric lawn mowers. New-generation lithium-ion batteries now offer extended run times, reduced charging durations, and more lightweight, compact designs. For instance, EGO Power+ has introduced mowers with fast-charging capabilities and high-capacity batteries, enabling users to efficiently manage larger lawn areas with fewer interruptions. These improvements not only boost reliability and cost-effectiveness but also help expand the usability of electric mowers in commercial and residential segments alike. As innovations in battery technology continue, electric lawn mowers are becoming a more practical and scalable alternative to traditional gas-powered models.

Market Challenges Analysis

High Initial Cost

A notable challenge in the electric lawn mower market is the relatively high upfront cost of electric models compared to gasoline-powered alternatives. Although electric mowers deliver cost savings over time through lower fuel and maintenance requirements, the initial investment—particularly for premium models equipped with smart features, autonomous operation, and large-capacity batteries—can be a significant deterrent. This is especially true in price-sensitive regions and emerging markets, where consumer purchasing power remains limited. Additionally, electric mowers are often perceived as premium products, making the switch less appealing for cost-conscious buyers. Addressing this issue will depend on continued innovation in manufacturing processes and battery technologies that help lower production costs, making electric mowers more affordable and accessible to a broader range of consumers.

Market Segmentation

By Product Type:

Ride-On

Walk-Behind

By Cord Type:

Corded

Cordless

By End-User:

Residential

Commercial

By Geography:

North America

U.S.

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Spain

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Southeast Asia

Rest of Asia Pacific

Latin America

Brazil

Argentina

Rest of Latin America

Middle East & Africa

GCC Countries

South Africa

Rest of the Middle East and Africa

Key Player Analysis

Husqvarna Group

Deere & Company

Briggs & Stratton

Robert Bosch GmbH

RYOBI

STIGA

Honda Motor Co., Ltd.

D&D Motor Systems Inc.

The Toro Company

AriensCo

Black+Decker

Emak S.p.A.