United States Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

United States Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Report Description

The US plant-based protein market has recorded strong growth in recent years. The growth is primarily backed by the rising flexitarian trend, adoption of vegetable diet, and vegan meals. This in in turn driven by increasing health consciousness, and evolving veganism among a large US population. According to ConsumerIntel360, plant protein consumption increased at a CAGR of 15.3% during 2016-2019 in the US.

The plant protein market growth is offering an attractive business and investment opportunity for food manufacturers ranging from leading CPG companies to retailers to meat producers. Moreover, future growth prospect of the market is attracting startups to participate in the market.

The ongoing coronavirus pandemic (COVID-19) has impacted traditional supply chain of animal based food, driven by a series of lockdowns to prevent the spread of the virus. The conventional meat processing companies are facing several challenges to run their business. Meat processing companies such as Tyson, National Beef Packing, and JBS USA had to close their many plants due to some of their employees got sick by the virus.

Additionally, consumers are avoiding animal products and shifting to alternative protein sources due to health and immunity concerns. Hence, the shortage of conventional meat and consumers’ preference towards plant-based meat is helping the plant-based meat sector to record strong growth.

Obesity has always been a major concern in the US. To manage the obesity rate in the country the government took several steps such as reduction of sugar content in the packaged food products and promoting health awareness programs. Importantly, consumers are also showing interest in health regimes and many have initiated physical activities, curbing sugar intake, and included plant-based protein products in their weight management diets.

Plant-based proteins have emerged as a weight management tool in recent years. Soy proteins are well accepted among gym-goers however, pea and rice proteins are also evolving as alternatives to soy protein. As these products contain high fiber, no cholesterol, and low saturated fat, consumers are including plant-based protein products in their weight loss diet plans.

The strong growth of the US plant-based protein market is creating opportunities for already established large food processing companies and new entrants. Large food processing companies such as Tyson and Nestlé are moving faster to establish their presence in the plant-based proteins, due to increasing demand. Similarly, start-ups are raising funds to stay afloat in the US plant-based protein market. The market is also getting support from growing sales of plant-based foods in restaurants and foodservice channels. It is expected that the rising demand will also encourage retailers to introduce more private label brands in the market.

The plant protein market in United States has recorded a strong growth with a CAGR of 22.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, sustainability concerns coupled with health mindfulness among consumers are driving the market for plant-based alternatives in United States.

Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market. The sector has recorded a significant increase in the number of new product launches. Similarly, the number of food tech companies is increasing and expected to increase rivalry in the market in the short term.

Plant protein industry is expected to continue to grow in United States over the forecast period. It is expected to record a CAGR of 15.0% during 2021-2027. The plant protein consumption in the country will increase from US$ 5706.3 million in 2020 to reach US$ 15757.3 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in United States. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in United States along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in United States, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

United States Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

United States Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

United States Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

United States Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

United States Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

United States Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

United States Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

United States Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

United States Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in United States (based on consumer popularity)

• Beyond Meat
• Bhu Foods
• Blue Diamond Almonds
• BOCA
• Body Fortress
• BulkSupplements
• Califia Farms
• DR. MCDOUGALL'S
• DR. PRAEGER'S
• Dream
• Earth's Best
• Else
• Enfamil
• Enlightened
• Ensure
• FITCRUNCH
• Gardein
• Gerber
• gimMe
• Good Karma
• Green Regimen
• Health Warrior
• Kay's Naturals
• Lenny & Larry's
• LIGHTLIFE
• Lyfe Fuel
• Miracle Noodle
• Morning Star Farms
• Muscle Pharm
• Natures Sunshine
• neat
• No Cow
• NOW Sports Nutrition
• NuGo Nutrition
• Nutiva
• Optimum Nutrition
• Orgain
• Pacific Foods
• Planet Oat
• Plant Fusion
• pure Protein
• Quorn
• Ripple
• Silk
• Simply Protein
• So Delicious
• Soylent
• Sun Warrior
• Super Pop
• SWEET EARTH
• Vega
• Wholesome Provisions

Reasons to Buy

• Market Opportunity: Get detailed understanding of plant protein market opportunity in United States across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.