United Kingdom Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

United Kingdom Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Report Description

The UK is the largest market for plant-based proteins in Europe. The demand is increasing for plant-based foods and supplements, particularly, among millennials and the Gen Z population. This is primarily due to plant-based proteins are emerging as the best alternative to animal protein, that can offer all necessary amino acids.
The market competitiveness is rising in the UK plant-based protein market. The market is well developed in the country though it is fragmented. Artesian producers and private label brands hold a significant market share across Europe and the scenario is quite the same in the UK. Despite the presence of large food processing companies such as Premier Foods, Unilever, Quorn Foods, Beyond Meat and Meatless Farm Co. in the plant-based foods market, private label brands have shown significant growth in recent years.

Ongoing coronavirus pandemic is creating demand for plant-based meats with supply chain for animal-based products getting disrupted. Moreover, many households in the country are reducing meat consumption and increasingly adopting plant-based diets due to perceived immunity benefits. This changing food preference can be attributed to the consumers’ changing perceptions towards animal-based proteins.

Consumers, particularly, millennials and Gen Z population perceive that animal-based products are affecting health due to high cholesterol and fat content. Furthermore, these products are the primary source of methane emissions, a greenhouse gas that affects badly to the environment. On the other hand, plant-based proteins have no environmental effect, and ingredients such as quinoa and buckwheat are considered as a complete source of protein. Therefore, these combined factors are influencing consumers to go for plant-based protein products.

In the UK, the rise in the number of ‘flexitarian’ consumers is also driving the demand for plant-based proteins. Higher profit margin and customer loyalty are encouraging retailers such as ASDA, Sainsbury’s, and Tesco to launch private label brands. Private label product launches are expected to increase over the period.
Moreover, the rising vegan population in the country is also supporting the market growth. The trend is widening the scope for plant-based protein manufacturers to introduce new products that can offer the same taste and flavor as the conventional animal protein.

Additionally, the easy availability of vegan and vegetable food products in almost all leading stores is also supporting the demand for plant-based protein products in the UK. It is expected that the market will grow significantly in the coming years which is expected to attract more investment in the sector.

The plant protein market in United Kingdom has recorded a strong growth with a CAGR of 24.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, plant protein in United Kingdom is gaining traction among health-conscious consumers in recent years.

Large consumer food companies are launching plant-based alternatives to cater to the changing consumers' preferences. New product developments and a rising number of product launches in this segment are changing the overall outlook of the plant protein industry.

The market growth has been also fueled by the ongoing COVID – 19 pandemic. The demand for plant protein products is expected to increase significantly over the short to medium term.

Plant protein industry is expected to continue to grow in United Kingdom over the forecast period. It is expected to record a CAGR of 16.9% during 2021-2027. The plant protein consumption in the country will increase from US$ 645.2 million in 2020 to reach US$ 2004.4 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in United Kingdom. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in United Kingdom along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in United Kingdom, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

United Kingdom Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

United Kingdom Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

United Kingdom Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

United Kingdom Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

United Kingdom Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

United Kingdom Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

United Kingdom Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

United Kingdom Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

United Kingdom Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in UK (based on consumer popularity)

• Almased
• Alpro
• Amfit Nutrition
• Barebells
• Battle Bites
• BEN & JERRY'S
• Beyond Meat
• Bonsoy
• BRAVE
• BULK POWDERS
• Ecomil
• Flora
• Fry's
• Fuel 10K
• Garden of Life
• Graze
• Linda Mccartney
• Lizis
• Morrisons
• Naked
• Natures Plus
• nu3
• PHD Nutrition
• PlantFusion
• Plenish
• Provamel
• Pulsin
• Purely Inspired
• Science in Sport
• SCI-MX Nutrition
• Sevenhills Wholefood
• SlimFast
• Stripfast 5000
• Swisse Me
• Tailwind Nutrition
• The Bulk Protein Company
• THE PROTEIN WORKS
• The Vegetarian Butcher
• ThinkThin
• This
• Trek
• Tribe
• USN
• Vbites
• Vega
• Vivera

Reasons to Buy

• Market Opportunity: Get detailed understanding of plant protein market opportunity in United Kingdom across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.