Japan Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Japan Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Report Description

Plant protein market in Japan is a tiny percentage of overall protein consumption. However, it is gaining traction as increasingly consumers turn health-conscious in the recent years. Meat manufactures are experimenting with meat-based alternatives to cater to changing consumers preferences. Consumer shift to vegan and vegetarian has been late in Japan as compared to Europe and Japan. However, this is changing with a growing consumer trend of responsible and sustainable food production along with rising demand for healthier vegan food in the country.

In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes in Japan, recorded a significant increase in sales of its meat substitute products made from soybeans, in 2020. Consumers are emphasizing on maintaining their immune system and health with consumption of such healthy plant-based food.

Also, increasing awareness among consumers regarding environmental sustainability, including greenhouse emissions from cattle farm, is driving demand for such healthy products including plant-based food, in the post corona era.

Plant-based meat is trending upward in the country with food manufacturers tapping the market through product launches, partnerships with international companies, and investments in the market. Meat companies such as NH Foods and Itoham Foods are entering this market to compete effectively.

The plant-based protein market in Japan is rather consolidated with presence of large companies such as Nestle, Kikkoman, Cargill, Ajinomoto, Fuji Oil Holdings, Glico, DuPont, Kirin Holdings, Danone Japan, NH Foods Ltd, and others. Companies are introducing innovative products and investing in scaling production capacity of plant-based foods to stay competitive. Also, several start-ups and relatively small businesses are investing in the plant protein segment to capture the rising popularity of plant-based protein.

The plant protein market in Japan has recorded a strong growth with a CAGR of 21.0% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, plant protein in Japan is gaining traction among health-conscious consumers in recent years.

Large consumer food companies are launching plant-based alternatives to cater to the changing consumers' preferences. New product developments and a rising number of product launches in this segment are changing the overall outlook of the plant protein industry.

The market growth has been also fueled by the ongoing COVID – 19 pandemic. The demand for plant protein products is expected to increase significantly over the short to medium term.

Plant protein industry is expected to continue to grow in Japan over the forecast period. It is expected to record a CAGR of 12.7% during 2021-2027. The plant protein consumption in the country will increase from US$ 1427.8 million in 2020 to reach US$ 3457.6 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Japan. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in Japan along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in Japan, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Japan Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

Japan Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Japan Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Japan Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Japan Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Japan Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Japan Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

Japan Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Japan Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in Japan (based on consumer popularity)

• Alishan
• Almased
• Almond Breeze
• Amazing Grass
• AMYS KITCHEN
• Beanitos
• Beauty Soy
• Birch Benders
• BODY SUPPORT - Weider
• Body Wing
• BRAMI
• BULKEY
• Ecomil
• Enlightened
• Fukuren
• Garden of Life
• Glico
• Gron
• Health Warrior
• Jarrow Formulas
• Kagome
• Karuna
• Kentai
• Kikkoman
• Kurakon
• Lenny & Larry's
• Marin Food
• Marudai Foods
• Marukome
• Marusan
• Mitake
• MRM
• Muji
• Muscle Pharm
• MyProtein
• NAKED Nutrition
• NaturesPlus
• Naturgel
• Naturli
• Next Meats
• NICHIGA
• Now Foods
• NuGo Nutrition
• Nutiva
• Nutrilite
• Orgain
• Organifi
• Otsuka Foods
• OWYN
• PHD Nutrition
• Pulsin
• Pureharvest
• Raw Revolution
• Sanko
• SAVAS
• simplyProtein
• Soylent
• Sujahta
• SunWarrior
• Terra Foods
• ThinkThin
• Up Beat
• Vega
• Zero Meat

Reasons to Buy

• Market Opportunity: Get detailed understanding of plant protein market opportunity in Japan across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.