Italy Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Italy Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Report Description

The Italian plant-protein market has recorded significant growth in recent years. The growth can be attributed to the increasing preference for plant-based protein among a large population. It is expected that key factors such as consumers’ shifting preference from animal-based protein to plant-based protein options are likely to attract companies to the Italian plant protein market in the short to medium term.

Moreover, the rising vegan population in the country is also supporting the market growth. The trend is widening the scope for plant-based protein manufacturers to introduce new products that can offer the same taste and flavor as the conventional animal protein. Additionally, the easy availability of vegan and vegetable food products in almost all leading stores is also creating a demand for plant-based protein products in Italy.

The COVID-19 pandemic situation has also resulted in consumers more conscious about quality and healthy food products. Plant-based dairy and nutrition products recorded high sales in the first quarter of 2020 owing to the increased demand for healthy food products for eating at home. Lockdown situations also resulted in pantry loading by consumers contributing to augmented sales of products.

There has been a great emphasis from the government to promote a sober diet including more vegetables and pulses in the French diet habits and rebalance the protein intake from animal and plant sources. The government is also encouraging the domestic production of plant protein sources to attain self-sufficiency in the domestic protein requirements.

The booming demand makes this market an attractive business and investment opportunity for leading agricultural producers, foodservice companies, and start-ups. The market is also becoming highly attractive to alternative theme investment funds who have been investing in start-ups across the agricultural value chain.
The European plant-based protein industry is currently experiencing an unprecedented degree of competition and disruption. Companies across the globe are now investing aggressively in the development and creation of new products and brands that appeal to increase market demand for plant-based food products. Despite the low level of awareness among Italian consumers, the plant-based sector is experiencing an increasing number of projects and products.

The plant protein market in Italy has recorded a strong growth with a CAGR of 17.0% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, plant protein sector in Italy is becoming one of the most disruptive forces in the consumer food industry. There are a series of innovative launches from large consumer food companies and start-ups in the country, fundamentally redefining the protein consumption dynamics.

As the food manufacturers go aggressive on gaining market share in this high growth segment, understanding strategic initiatives, product claims, ingredients, and changing consumer preferences in a structured way will be important.

Growth of the plant protein industry has been positively impacted due to the Covid-19 outbreak. Adoption of plant protein products is expected to increase significantly over the next 4-6 quarters.

Plant protein industry is expected to continue to grow in Italy over the forecast period. It is expected to record a CAGR of 8.7% during 2021-2027. The plant protein consumption in the country will increase from US$ 242.1 million in 2020 to reach US$ 455.8 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Italy. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in Italy along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in Italy, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Italy Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

Italy Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Italy Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Italy Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Italy Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Italy Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Italy Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

Italy Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Italy Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in Italy (based on consumer popularity)

• 4PLUS NUTRITION
• Alce Nero
• Alpha Foods
• Alpro
• Amix
• Amway - NUTRILITE™
• Barn House
• Bio Lab
• BioAppetì
• BodyMe
• Box Bar
• BPR NUTRITION
• CIAO CARB
• Daily Life
• Ecomil
• Enervit
• Enerzona
• Ethic Sport
• Felsineo veg
• foodspring
• Granarolo
• Isola Bio
• Joy’s Food Evolution
• Kioene
• LOOV
• MUSCOLO DI GRANO
• Named Sport
• nu3
• NutriZing
• Pro Nutrition
• Provamel
• Racer
• Sarchio
• Scitec
• Selex
• Sevenhills Wholefoods
• South Garden
• The Bridge
• TheHealthyTree Company
• Ultimate Italy
• Valsoia
• Via Emilia - IDEAL
• Vitamin Company

Reasons to Buy

• Market Opportunity: Get detailed understanding of plant protein market opportunity in Italy across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.