Germany Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Germany Plant Protein Business and Investment Opportunities (2018-2027) Insight Series – White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q1, 2021

Report Description

The food and beverage industry is undergoing a substantial change in Germany. Consumer interest in alternative proteins, non-animal-based food products is increasing, whereas the food industry is constantly innovating new ingredients and products to satisfy consumer demand.

Germany has emerged as the leading force in the European vegan-revolution. The country has one of the highest rates of vegetarians as compared to any other European country. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, 14% of the German population is vegetarian. Moreover, about 76% of the people in Germany are looking to reduce their meat consumption. This reiterates the fact that a rising number of flexitarians and an increasing number of vegetarians are supporting the growth of the plant protein industry in Germany. In addition to this, similar nutrition, taste, and texture of plant-based products are other factors that are supporting the market growth.

Because of the changing food habits of consumers in Germany, businesses are innovating and launching new vegan products as a substitute for animal-based products. This is reflected in the fact that the number of vegan product launches in the country has more than doubled in the last few years. This represents the rise of a flexitarian diet among the consumers in Germany, thus opening new opportunities for plant-based food innovation.

Among the other factors that are promoting the growth of the plant protein market - is the rising health and environmental concern in Germany. The anti-livestock narrative among the German population has triggered a movement towards meat-free products. In addition to the changing consumer preferences, easier availability of plant-based products in retail stores across Germany is also supporting the growth of the market. To meet the changing consumer demand, large food processing companies and startups are launching their plant-based products in retail stores and supermarkets across Germany.

In the last decade, the plant-based industry has seen an increasing number of big and small businesses offering their own private label plant protein solutions in Germany. With several supermarket chains and retailers joining the band-wagon of plant-based products, the startup ecosystem in Germany is also supporting the growth of the plant protein industry. Through their innovation in ingredients and product development, these companies are able to create more interest from consumers towards plant-based products.

Moreover, people in Germany are looking to buy products that are more sustainable and eco-friendlier. One of the biggest meat giants in the country, Rügenwalder Mühle, has launched its plant-based product line. The company plans to significantly increase its market share over the next 8-12 quarters.

The plant protein market in Germany has recorded a strong growth with a CAGR of 23.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, Germany is witnessing a growing demand for plant-based protein diets, driven by the flexitarian consumer and the growing vegetarian, vegan community.

This shift from animal-based protein to plant-based protein is driven by the adoption of healthier food choices, availability of alternatives to animal-protein based diets, sustainability, and environmental concerns. Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market.

Plant protein industry is expected to continue to grow in Germany over the forecast period. It is expected to record a CAGR of 15.9% during 2021-2027. The plant protein consumption in the country will increase from US$ 1073.2 million in 2020 to reach US$ 3130.9 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Germany. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.
• Product Innovation: Captures key innovative plant protein product launches in Germany along with claims, product positioning and targeting.
• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.
• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in Germany, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Germany Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

Germany Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Germany Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Germany Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Germany Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Germany Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Germany Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

Germany Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Germany Plant Protein Consumption by Demographics
• Age
• Gender
• Income

Key Plant Protein Brands in Germany (based on consumer popularity)

• Almased
• Alnatura
• Alpenpower
• Alpha Foods
• Amfit Nutrition
• Amidori
• BEAVITA
• Berlin Organics
• Beyond Meat
• BULK POWDERS
• dmBio
• ESN
• foodspring
• GARDEN GOURMET
• Got7
• Green Panda
• Iglo
• IronMaxx
• Joya
• K Take it Veggie
• Layenberger
• Lenny & Larry's
• LikeMeat
• Made with Luve
• Mammut
• Mynatura
• MyProtein
• MySuperFoods
• Natumi
• Nature Valley
• nu3
• Nutrex
• nutri +
• Oatly
• Piowald
• PowerBar
• Premier Protein
• ProFuel
• RAAB Vitalfood
• Rügenwalder Mühle
• Saturo
• Schoefer Naturprodukte
• SCI-MX
• Sevenhills Wholefoods
• SimplyV
• Socas
• Supplify
• Tribe
• Vantastic foods
• Veganz
• Volksshake
• Weider
• Yokebe

Reasons to Buy

• Market Opportunity: Get detailed understanding of plant protein market opportunity in Germany across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.