Tourism Market Research Reports & Industry Analysis


Tourism Industry Research & Market Reports

  • South Korea Tourism Flows

    ... payments landscape for South Korean outbound travellers has witnessed rapid growth, fuelled by fierce competition amongst fintechs and financial institutions. These companies are offering innovative travel cards and financial products that cater to travellers’ needs ... Read More

  • Vietnam Tourism Flows

    ... aimed at attracting more foreign tourists. These policies include favourable visa policies, and a successful tourism promotion event programme. In 2024, Vietnam is prioritising enhanced cooperation with key markets including South Korea, India, Australia, and ... Read More

  • Brazil Tourism Flows

    ... unemployment rate was declining, inflation slowed down, and GDP grew. On the other hand, the basic interest rate (SELIC) remained very high, in the double digits, which hindered new investments. Travel players are still reorganising ... Read More

  • Vietnam Travel

    ... products related to culture and heritage, sports events, and festivals. The number of domestic trips and number of inbound arrivals are therefore set to continue to rise in 2024, although at a slower rate, as ... Read More

  • Argentina Travel

    ... destination for international tourism, a situation primarily taken advantage of by those from neighbouring countries such as Brazil, Uruguay and Chile. In contrast, when the exchange rate is very high, this situation dramatically reverses, making ... Read More

  • Brazil Travel

    ... inflation is more controlled, and the estimated GDP growth in 2024 is positive. However, the country lacks significant investment in tourism infrastructure. Very little is invested in expansion and modernisation, with most of the focus ... Read More

  • Thailand Travel

    ... from China remain significantly below 2019 levels, and are not expected to fully recover by the end of the forecast period. This shortcoming is attributed to China's sluggish economic recovery and a shift toward domestic ... Read More

  • Colombia Travel

    ... visited country in Latin America, after South America. Following COVID-19, Colombia regained its momentum, attracting international tourists two years ahead of projections. The country was recognised at the World Travel Awards, where it earned the ... Read More

  • Hong Kong, China Tourism Flows

    ... The reliance on Chinese tourists is intensifying, marking a significant shift from pre-pandemic levels to represent over 70% share of inbound tourism volumes. Despite this surge, the spending power of these visitors has waned due ... Read More

  • The US Travel

    ... consumer expectations. The experience of US consumers in relation to their travel desires has bifurcated in 2024. Many consumers have continued travelling despite high prices, even continuing their demand for international travel. A strong US ... Read More

  • Mexico Travel

    ... as a leading tourist power and highlighted its significant potential. In 2024, tourism in Mexico continues to demonstrate its remarkable resilience despite political and economic challenges defining the scope. The number of national and international ... Read More

  • Italy Travel

    ... abroad, are willing to travel, and indeed consider it a priority; consequently, most destinations in Italy are experiencing a growth trend in terms of the number of inbound, domestic, and outbound trips. Most travel in ... Read More

  • France Travel

    ... Anniversary of the Normandy landings in June and the Paris Olympics in July. Physical spectators in Paris and other Olympic cities were projected to reach 15 million, with this including many locals. Paris alone was ... Read More

  • South Korea Booking

    ... but also accommodation and check-out services online. As a result, sales are steadily growing, driven by increased consumer demand for convenient, all-in-one platforms. Euromonitor International's Booking in South Korea report offers a comprehensive guide to ... Read More

  • Chile Booking

    ... pandemic. This period saw many flights and hotel reservations cancelled, and airlines and hotels often failed to address refund requests adequately, either resolving issues partially or not fulfilling refund or ticket change requests at all. ... Read More

  • Hong Kong, China Booking

    ... transformation, accentuated by the seismic disruptions caused by the pandemic, has reshaped the competitive dynamics within the category, presenting both challenges and opportunities for players across the value chain. 63% of Hong Kong respondents purchased ... Read More

  • The United Arab Emirates Travel

    ... Exhibitions (MICE) sector. The United Arab Emirates, especially Dubai and Abu Dhabi, continues to be a leading destination for both leisure and business travellers due to its advanced infrastructure, diverse attractions, and strategic location. Sustainable ... Read More

  • Saudi Arabia Travel

    ... investments, including the launch of Riyadh Air, and the expansion of international and domestic routes, support the strong development of the industry in Saudi Arabia. Additionally, Saudi Arabia's innovative visa programme has made international travel ... Read More

  • Japan Travel

    ... preparations for a continued increase in tourism are underway. Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

  • Australia Travel

    ... 2024, as travel restrictions lifted and Australians showed a strong interest in outbound travel. However, domestic trip numbers are still increasing, with domestic business trips contributing more to this growth. Nevertheless, compared to 2019, the ... Read More

  • Mexico Booking

    ... and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, although one of the winning strategies has been to adopt an omnichannel approach. Thus, Best Day Travel allows ... Read More

  • Austria Booking

    ... and the triumph of online bookings has been confirmed. Operating brick-and-mortar travel agencies has also become more expensive again due to the disproportionate rise in energy and labour costs since the Russian invasion of Ukraine ... Read More

  • The US Booking

    ... While a small group of consumers have shifted from international trips to domestic, or from flights to road trips, a large group of travellers are willing to spend their money on trips, but they want ... Read More

  • Singapore Booking

    ... of almost 40 new or off-the-beaten-path experiences in Singapore. However, operators have faced challenges such as manpower shortages, smaller group sizes post-COVID-19 requiring more guides, and logistical issues from last-minute bookings, especially from bleisure tra... ... Read More

  • Vietnam Booking

    ... markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreements, it is easier for Vietnamese tourists to apply for a visa in a big group, such as through a ... Read More

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