Tourism Market Research Reports & Industry Analysis


Tourism Industry Research & Market Reports

  • Travel in Kenya

    ... Kenya's tourism sector. China's decision to ease COVID-19 restrictions and reintroduce international travel is viewed as a promising development for East Africa's efforts to revive its tourism industry. Leveraging this, Kenya, Uganda, and Rwanda within ... Read More

  • Tourism Flows in Vietnam

    ... into Vietnam. Although the country reopened for international arrivals in 2022, foreign tourists are still required to apply for an e-visa in advance, with only 25 countries accepted for a free visa on arrival (30 ... Read More

  • Tourism Flows in Spain

    ... in the world. The body predicted a positive year for inbound travel in Spain in 2023, and this optimism is proving to be well-founded. Euromonitor International's Tourism Flows in Spain report offers a comprehensive guide ... Read More

  • Booking in the US

    ... cultural shift associated with distributed team and hybrid work opportunities. With so many employees working remotely, the team-building that used to take place locally is now more frequently organised off-site. In its first quarter 2023 ... Read More

  • Booking in New Zealand

    ... constraints and labour shortages, available inventory has not fully returned to pre-COVID-19 levels, but the overall performance remains positive. Concurrent with broader retail trends in New Zealand, online sales penetration is steadily expanding. The growing ... Read More

  • Booking in Malaysia

    ... on a smart partnership campaign to promote the country as a holiday destination of choice. The campaign ran for four months at the end of 2022 with travellers able to benefit from offers and promotions ... Read More

  • Tourism Flows in New Zealand

    ... its borders. Before the pandemic, China stood as New Zealand’s second-largest international market and a significant contributor to the country's tourism spending. Much of the tourism infrastructure in the country was geared towards Chinese tourists. ... Read More

  • Travel in Greece

    ... to cut down on their spending as they seek to make up for the lost travel experiences during the COVID-19 pandemic. The lifting of travel restrictions has contributed to the recovery of international travel, both ... Read More

  • Travel in Canada

    ... result, the travel industry is expected to continue growing at a rapid pace in 2023. Domestic tourism is expected to lead in 2023 while Caribbean countries and Europe will be the main destinations for international ... Read More

  • Booking in Vietnam

    ... the number of Vietnamese individuals prioritising their health, actively seeking stress reduction methods, and focusing on their mental wellbeing. Recognising this emerging trend, lodging companies have closely collaborated with travel intermediaries to introduce a range ... Read More

  • Booking in Finland

    ... travel did not compensate for the slumps in outbound departures or the decline in often more expensive and lucrative business trips. The tide turned in 2022, with the lifting of COVID-19 restrictions and a much ... Read More

  • Tourism Flows in Thailand

    ... other countries in Asia-Pacific, notably China, was a key contributor to this recovery, although volumes remained below the peak recorded in 2019. China is a key source market for the Thai travel industry, having accounted ... Read More

  • Booking in Spain

    ... specific requirements to visit a certain country, or air routes being affected by the ongoing Russia-Ukraine war. As such, this is resulting in consumers seeking the up-to-date expertise of travel agents and, in turn, resulting ... Read More

  • Tourism Flows in Hong Kong, China

    ... to more than 60% of the 2019 level in 2023, with full recovery expected in 2026. However, outbound departures are predicted to see a faster recovery, reaching 75% of the pre-pandemic level by the end ... Read More

  • Booking in Japan

    ... an acceleration of the shift towards online booking of business travel. Traditionally in Japanese business culture, the process of booking business trips was very time-consuming, and involved paper based transactions and the involvement of various ... Read More

  • Tourism Flows in Ecuador

    ... an escape from stress, with indulgence tourism playing a significant role in attracting visitors. Additionally, the closure of borders prompted many Ecuadorians to explore and appreciate the domestic destinations available, resulting in an i... Euromonitor ... Read More

  • Booking in Ecuador

    ... venture forth with renewed confidence to discover new cities and countries. This demographic often leans on offline intermediaries to secure their travel arrangements. Euromonitor International's Booking in Ecuador report offers a comprehensive guide to the ... Read More

  • Booking in Israel

    ... been inflation driven price increases. Euromonitor International's Booking in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, ... Read More

  • Booking in Argentina

    ... A notable change in the financial world is making its way into the travel market, as Despegar, together with Binance and Inswitch, has established an agreement to incorporate payment through cryptocurrencies in Argentina. In this ... Read More

  • Booking in China

    ... to booking travel online. However, 2023 is set to see a temporary reversal of this trend, as intermediaries redeploy bricks-and-mortar contact points. This is largely due to the fact that many physical outlets were unable ... Read More

  • Travel in Thailand

    ... resulted in a strong recovery for the travel industry, with the number of inbound arrivals showing triple-digit growth. However, volumes remained well below pre-pandemic levels. International tourism is a significant contributor to Thailand’s GDP, generating ... Read More

  • Travel in Ecuador

    ... during the pandemic. The affordability of domestic travel, characterised by budget-friendly rates for accommodation, food, and transportation, has also played a pivotal role in attracting travellers, even those with limited purchasing power. Euromonitor International's Travel ... Read More

  • Travel in Finland

    ... have led to improved key performance indicators for players, such as more flights and busier airports and more people staying in lodging outlets and visiting attractions and experiences. All of this resulted in increased numbers ... Read More

  • Travel in Belgium

    ... in 2023, compared with the 2019 pre-Coronavirus (COVID-19) level. This performance is mainly impacted by the slow recovery of business travel, as companies economise by continuing with virtual meetings and conferences and try to reduce ... Read More

  • Travel in Japan

    ... of changes in consumers’ perception of and behaviour towards travel, which has been a major driving force for recovery, especially for domestic travel and inbound tourism. For domestic travel, the lowering of the categorisation of ... Read More

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