Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

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Online Travel Industry Research & Market Reports

  • Booking in Greece

    ... sales in intermediaries posted a strong increase in 2022, and growth continues in 2023, there are certain factors that have been an obstacle to recovery. A number of intermediaries are business/MICE oriented, which has lagged ... Read More

  • Booking in Kenya

    ... more expensive for individuals to explore various destinations within the country. The surge in fuel and food prices has contributed to a higher cost of living for the local population, affecting their ability to save ... Read More

  • Booking in Canada

    ... close eye on special airline deals, promotional hotel programmes as well as all-inclusive packages, which are more cost efficient. Moreover, a survey conducted by booking.com showed that more than half of travellers interviewed are willing ... Read More

  • Booking in the Philippines

    ... and the rising popularity of staycations by domestic travellers. While there was a notable rebound in international arrivals from Europe and North America, booking demand from other countries, particularly China, was slower to recover. Euromonitor ... Read More

  • Booking in Colombia

    ... imposed significant economic and financial difficulties on travel agencies. By the close of February 2023, around 460,000 travellers possessed tickets or reservations for trips scheduled within the same year. The Colombian Association of Travel and ... Read More

  • Cryptocurrencies in Travel and Tourism - Thematic Intelligence

    ... predicted to substantially transform the tourism industry. Tourists are beginning to discover that cryptocurrencies offer such opportunities—by simplifying cross-border transactions and overcoming the associated foreign currency exchange costs. At present, cryptocurrencies are the most advanced ... Read More

  • Booking in Brazil

    ... turned expensive” for both players and customers. In addition, some consumers did not have a clear understanding of what “flexible reservation” meant and simply accepted it as a way to pay less with the product ... Read More

  • Booking in France

    ... years of restrictions there was significant pent up demand resulting in a sharp rise in sales in 2022 followed by slightly more modest growth, albeit still strong. However, it is worth noting that the sharp ... Read More

  • Booking in Indonesia

    ... OTA, especially special price promotions for orders on certain dates, are proving very effective in attracting consumer interest. The Lebaran holiday period, followed by the year-end holiday period, still makes the biggest contribution to sales ... Read More

  • Middle East & Africa Online Travel Market Outlook, 2028

    ... Online Travel Market reflects the synthesis of old heritage and modern technology, altering how tourists explore and enjoy these enthralling regions. The MEA region beckons with a tapestry of possibilities, from the towering skyscrapers of ... Read More

  • India Online Travel Market Overview, 2028

    ... bookings. Online travel aggregator platforms like MakeMyTrip, Cleartrip, Goibibo, and Yatra have become household names in India. These platforms offer comprehensive solutions for booking flights, hotels, buses, trains, and even holiday packages. Online platforms provide ... Read More

  • Global Online Travel Market Overview, 2023-28

    ... travel-related information, comparing costs, and booking travel-related services online, including hotels, rental cars, flights, and other lodgings. The way people organize and reserve their travel has been transformed. It gives travelers easy access to a ... Read More

  • South America Online Travel Market Outlook, 2028

    ... America provides a compelling tapestry of experiences that have enthralled travelers for ages, from the lush rainforests of the Amazon to the historic avenues of colonial capitals. The online travel industry has developed into a ... Read More

  • Asia-Pacific Online Travel Market Outlook, 2028

    ... tapestries, gorgeous landscapes, and thriving economies, has seen a transformation in how people plan, book, and experience their vacations. The convergence of technical breakthroughs, growing consumer preferences, and a dynamic travel ecosystem has catapulted the ... Read More

  • North America Online Travel Market Outlook, 2028

    ... which spans the United States, Canada, Mexico, and beyond, is distinguished by a merger of digital platforms, travel services, and consumer preferences that has seen a remarkable change in recent years. The combination of frictionless ... Read More

  • Europe Online Travel Market Outlook, 2028

    ... of cultures and landscapes lures adventurers and leisure seekers alike, from the grandeur of historical landmarks to the attraction of urban cities. The tech-savvy population of Europe, together with its solid digital infrastructure, has propelled ... Read More

  • Japan Hotel Market, Size, Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis

    ... remarkable tourist destination, boasts an array of unparalleled experiences that cannot be found elsewhere. Japan's culture mixes Eastern traditions with Western modernism, producing a compelling ambience that pervades all aspects of daily life. Japan is ... Read More

  • Travel Apps - Thematic Intelligence

    ... successful companies in this sub-sector give little reason for customers to shop elsewhere when purchasing the main services and products that create a domestic or international trip. Acting as a ‘one-stop shop’, app focused providers ... Read More

  • 2023 Global Forecast for Online Travel Booking Service Market (2024-2029 Outlook)-High Tech & Emerging Markets Report

    ... countries. The product or service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected to ... Read More

  • Cybersecurity in Travel and Tourism - Thematic Intelligence

    ... A lot of personal information is required for bookings in these sectors, meaning related companies have a wealth of personal data, which is attractive to potential hackers. 13% of all cyber compromises in 2019 were ... Read More

  • Global Destination Travel Platform Market Growth (Status and Outlook) 2023-2029

    ... expected to grow at a CAGR of 8.7% from 2023 to 2029. United States market for Destination Travel Platform is estimated to increase from US$ million in 2022 to US$ million by 2029, at a ... Read More

  • China Hotel Market, Size, Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis

    ... market is flourishing with strong economic growth and rising tourism. Increased travel demand from the middle class and higher disposable income has led to more hotel construction and investment. Government initiatives like the Belt and ... Read More

  • Travel Accommodation Market by Type (Hotels, Hostels, Resorts, Vacation Rentals, and Others), Price Point (Economy, Mid-Range, Luxury), Mode of Booking (Direct Booking, Online Travel Agency, and Others), Application (Leisure, Professional, and Others), an

    ... Market Overview: The global travel accommodation market size reached US$ 706 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,391 Billion by 2028, exhibiting a growth rate (CAGR) of 12.01% ... Read More

  • Online Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

    ... 942.3 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028. Online travel agencies (OTAs) enable tourists to research and book travel services, including hotel accommodations, flights, cars, tours, and cruises, after comparing ... Read More

  • Plunkett's Restaurant, Hotel & Hospitality Industry Almanac 2023: Restaurant, Hotel & Hospitality Industry Market Research, Statistics, Trends and Leading Companies

    ... vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics and ... Read More

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