Online Travel Market Research Reports & Industry Analysis
Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.
Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.
Online Travel Industry Research & Market Reports
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Booking in Denmark
... 2022 around the 2018-2019 level, with pent-up demand aiding sales. However, travel outside of Europe continued to be lower. Moving into 2023, trends are normalising, with increasing outbound and domestic travel. Due to higher prices ... Read More
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Booking in Italy
... booking sales are set to see a full return to pre-pandemic levels in 2023, in current value terms, although inflation is a major factor in the recovery. Italy is seeing growth in new intermediaries aiming ... Read More
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Booking in Chile
... purchases through intermediaries such as travel agents, primarily due to the difficulties they experienced when seeking refunds directly from airlines and hotels during the pandemic. Many individuals were forced to endure long waiting periods to ... Read More
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Booking in Belgium
... been eager to travel. Leisure air travel, leisure lodging, leisure packages and leisure experiences and attractions are all set to continue to see very fast current value growth in 2023. It is interesting to note ... Read More
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Booking in Thailand
... accounted for more than two thirds of retail constant value sales. Online travel agencies (OTAs) improved their services, in order to take advantage of the expanding range of travel opportunities available. Euromonitor International's Booking in ... Read More
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Booking in Hong Kong, China
... International’s Voice of the Consumer: Lifestyles survey 2023, 23% of global consumers say more of their everyday activities will shift to online platforms. Online travel agencies (OTAs) are becoming amongst the most popular booking choices. ... Read More
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Booking in the US
... cultural shift associated with distributed team and hybrid work opportunities. With so many employees working remotely, the team-building that used to take place locally is now more frequently organised off-site. In its first quarter 2023 ... Read More
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Booking in New Zealand
... constraints and labour shortages, available inventory has not fully returned to pre-COVID-19 levels, but the overall performance remains positive. Concurrent with broader retail trends in New Zealand, online sales penetration is steadily expanding. The growing ... Read More
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Booking in Malaysia
... on a smart partnership campaign to promote the country as a holiday destination of choice. The campaign ran for four months at the end of 2022 with travellers able to benefit from offers and promotions ... Read More
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Booking in Vietnam
... the number of Vietnamese individuals prioritising their health, actively seeking stress reduction methods, and focusing on their mental wellbeing. Recognising this emerging trend, lodging companies have closely collaborated with travel intermediaries to introduce a range ... Read More
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Booking in Finland
... travel did not compensate for the slumps in outbound departures or the decline in often more expensive and lucrative business trips. The tide turned in 2022, with the lifting of COVID-19 restrictions and a much ... Read More
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Booking in Spain
... specific requirements to visit a certain country, or air routes being affected by the ongoing Russia-Ukraine war. As such, this is resulting in consumers seeking the up-to-date expertise of travel agents and, in turn, resulting ... Read More
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Booking in Japan
... an acceleration of the shift towards online booking of business travel. Traditionally in Japanese business culture, the process of booking business trips was very time-consuming, and involved paper based transactions and the involvement of various ... Read More
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Booking in Ecuador
... venture forth with renewed confidence to discover new cities and countries. This demographic often leans on offline intermediaries to secure their travel arrangements. Euromonitor International's Booking in Ecuador report offers a comprehensive guide to the ... Read More
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Booking in Israel
... been inflation driven price increases. Euromonitor International's Booking in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, ... Read More
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Booking in Argentina
... A notable change in the financial world is making its way into the travel market, as Despegar, together with Binance and Inswitch, has established an agreement to incorporate payment through cryptocurrencies in Argentina. In this ... Read More
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Booking in China
... to booking travel online. However, 2023 is set to see a temporary reversal of this trend, as intermediaries redeploy bricks-and-mortar contact points. This is largely due to the fact that many physical outlets were unable ... Read More
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Travel Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 14.2 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028. Travel technology refers to the integration of information and communication technology in the travel, tourism and hospitality industry. It allows ... Read More
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Booking in Greece
... sales in intermediaries posted a strong increase in 2022, and growth continues in 2023, there are certain factors that have been an obstacle to recovery. A number of intermediaries are business/MICE oriented, which has lagged ... Read More
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Booking in Kenya
... more expensive for individuals to explore various destinations within the country. The surge in fuel and food prices has contributed to a higher cost of living for the local population, affecting their ability to save ... Read More
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Booking in Canada
... close eye on special airline deals, promotional hotel programmes as well as all-inclusive packages, which are more cost efficient. Moreover, a survey conducted by booking.com showed that more than half of travellers interviewed are willing ... Read More
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Booking in the Philippines
... and the rising popularity of staycations by domestic travellers. While there was a notable rebound in international arrivals from Europe and North America, booking demand from other countries, particularly China, was slower to recover. Euromonitor ... Read More
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Booking in Colombia
... imposed significant economic and financial difficulties on travel agencies. By the close of February 2023, around 460,000 travellers possessed tickets or reservations for trips scheduled within the same year. The Colombian Association of Travel and ... Read More
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Cryptocurrencies in Travel and Tourism - Thematic Intelligence
... predicted to substantially transform the tourism industry. Tourists are beginning to discover that cryptocurrencies offer such opportunities—by simplifying cross-border transactions and overcoming the associated foreign currency exchange costs. At present, cryptocurrencies are the most advanced ... Read More
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Booking in Brazil
... turned expensive” for both players and customers. In addition, some consumers did not have a clear understanding of what “flexible reservation” meant and simply accepted it as a way to pay less with the product ... Read More
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