Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

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Online Travel Industry Research & Market Reports

  • The Philippines Booking

    ... Agencies Association, the surge in foreign trips among local consumers is notable, with popular destinations including Vietnam, Japan, Hong Kong, Türkiye, Spain, and Portugal. As seen across travel, this is being fuelled by “revenge travel” ... Read More

  • Airline Booking Platform Market Analysis and Forecast to 2033: By Type (B2B Wallet, Payment Portal, Corporate Wallet, Card Payments, Bank Transfers), Application (Online Travel Agencies, Retail Travel Agencies, Business Travel Agencies), Services (Online Payment, Checkout Solutions, In-Person Payment Solutions, Currency Exchange Services, Fraud Detection and Prevention, Data Security, Enhanced Authentication and Security, Dispute and Refund Management, Card Payment Processing), End Users (Airlines, Travel Agencies, Hospitality), Deployment (Web-Based, Mobile-Based, Kiosk-Based), Services Offered (Flight Booking, Ancillary Services, Package Deals, Customer Support), and Region

    ... Solutions, In-Person Payment Solutions, Currency Exchange Services, Fraud Detection and Prevention, Data Security, Enhanced Authentication and Security, Dispute and Refund Management, Card Payment Processing), End Users (Airlines, Travel Agencies, Hospitality), Deployment (Web-Based, Mobile-Based, Kiosk-Based), Services ... Read More

  • Taiwan Booking

    ... Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the Yen making it an increasingly attractive option, with South Korea and Vietnam also continuing to be popular choices. Euromonitor International's Booking ... Read More

  • Denmark Booking

    ... the up thanks to higher prices, though the worst of inflation seems to be over. In business travel, American Express announced the acquisition of CWT, while leisure travel sees the birth of Travelheart Family, consisting ... Read More

  • Kenya Booking

    ... more Kenyans owning smartphones and gaining access to the internet, mobile bookings have become the preferred method for planning travel, especially among the younger demographic??. The use of social media and digital marketing, particularly through ... Read More

  • New Zealand Booking

    ... substantial resurgence, even as the domestic market faces significant challenges. Businesses in New Zealand, eager to re-establish international trade relationships, have been driving this trend. The Flight Centre Group has reported a remarkable 66% year-on-year ... Read More

  • Israel Booking

    ... the overall travel market, which will impact booking. The only category set to show growth is airlines, as the prices of flights have increased significantly during the year. This has resulted from the fact that ... Read More

  • Finland Booking

    ... their toll. Elevated inflation and rising living costs have placed a financial burden on many households, with many people having to exercise caution in their spending, including when it comes to booking travel. Additionally, Russia’s ... Read More

  • The Netherlands Lodging (Destination)

    ... North Americans has supported overall growth of hotels in the Netherlands, notably in Amsterdam, with average daily rates and occupancy rates rising. Hotels have seen the cost of heating/cooling, staffing, investments, and rent rise, with ... Read More

  • Belgium Booking

    ... families has not been affected much. Actually, even if they do look to save a little by going to nearer destinations or less expensive accommodation, Belgian people are travelling more and more outside the country. ... Read More

  • The United Arab Emirates Booking

    ... hold a significant position, being one of the oldest and most trusted players in the industry, while Cleartrip Travel Services Pte Ltd has established itself as a strong competitor with a comprehensive range of services. ... Read More

  • Brazil Booking

    ... packages and air ticket issuance, known as “Promo”, which typically offered below-market prices, as they were sourced at promotional rates and on off-peak dates. The company’s common practice was based on “betting” on low prices ... Read More

  • Colombia Booking

    ... trend indicates a shift towards new, undiscovered destinations that allow travellers to connect with nature. Euromonitor International's Booking in Colombia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Japan Booking

    ... the number of overseas travellers has been surging along with the end of the pandemic, problems surrounding hotel and airline reservation sites have been cropping up. Issues include a lack of coordination between the booking ... Read More

  • Spain Booking

    ... as consumers have become accustomed to the convenience which e-commerce and associated services offer, along with the options to research destinations and tailor the experience to personal tastes. In line with this, online travel agents ... Read More

  • Thailand Booking

    ... Booking.com continue to lead online travel agencies (OTAs) in Thailand, these platforms are facing challenges as many lodging providers, particularly larger hotel chains, are increasingly prioritising direct bookings. Tourists tend to search for hotel information ... Read More

  • South Korea Booking

    ... but also accommodation and check-out services online. As a result, sales are steadily growing, driven by increased consumer demand for convenient, all-in-one platforms. Euromonitor International's Booking in South Korea report offers a comprehensive guide to ... Read More

  • Chile Booking

    ... pandemic. This period saw many flights and hotel reservations cancelled, and airlines and hotels often failed to address refund requests adequately, either resolving issues partially or not fulfilling refund or ticket change requests at all. ... Read More

  • Hong Kong, China Booking

    ... transformation, accentuated by the seismic disruptions caused by the pandemic, has reshaped the competitive dynamics within the category, presenting both challenges and opportunities for players across the value chain. 63% of Hong Kong respondents purchased ... Read More

  • Mexico Booking

    ... and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, although one of the winning strategies has been to adopt an omnichannel approach. Thus, Best Day Travel allows ... Read More

  • Austria Booking

    ... and the triumph of online bookings has been confirmed. Operating brick-and-mortar travel agencies has also become more expensive again due to the disproportionate rise in energy and labour costs since the Russian invasion of Ukraine ... Read More

  • The US Booking

    ... While a small group of consumers have shifted from international trips to domestic, or from flights to road trips, a large group of travellers are willing to spend their money on trips, but they want ... Read More

  • Singapore Booking

    ... of almost 40 new or off-the-beaten-path experiences in Singapore. However, operators have faced challenges such as manpower shortages, smaller group sizes post-COVID-19 requiring more guides, and logistical issues from last-minute bookings, especially from bleisure tra... ... Read More

  • Vietnam Booking

    ... markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreements, it is easier for Vietnamese tourists to apply for a visa in a big group, such as through a ... Read More

  • Franceb Booking

    ... the new post-pandemic period. 2024 is likely to be an even better year for travel and booking in France. More French people used these travel intermediaries in 2023 and their number continues rising in 2024. ... Read More

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