Online Travel Market Research Reports & Industry Analysis
Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.
Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.
Online Travel Industry Research & Market Reports
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Brazil Booking
... packages and air ticket issuance, known as “Promo”, which typically offered below-market prices, as they were sourced at promotional rates and on off-peak dates. The company’s common practice was based on “betting” on low prices ... Read More
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Colombia Booking
... trend indicates a shift towards new, undiscovered destinations that allow travellers to connect with nature. Euromonitor International's Booking in Colombia report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Japan Booking
... the number of overseas travellers has been surging along with the end of the pandemic, problems surrounding hotel and airline reservation sites have been cropping up. Issues include a lack of coordination between the booking ... Read More
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Spain Booking
... as consumers have become accustomed to the convenience which e-commerce and associated services offer, along with the options to research destinations and tailor the experience to personal tastes. In line with this, online travel agents ... Read More
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Thailand Booking
... Booking.com continue to lead online travel agencies (OTAs) in Thailand, these platforms are facing challenges as many lodging providers, particularly larger hotel chains, are increasingly prioritising direct bookings. Tourists tend to search for hotel information ... Read More
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South Korea Booking
... but also accommodation and check-out services online. As a result, sales are steadily growing, driven by increased consumer demand for convenient, all-in-one platforms. Euromonitor International's Booking in South Korea report offers a comprehensive guide to ... Read More
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Chile Booking
... pandemic. This period saw many flights and hotel reservations cancelled, and airlines and hotels often failed to address refund requests adequately, either resolving issues partially or not fulfilling refund or ticket change requests at all. ... Read More
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Hong Kong, China Booking
... transformation, accentuated by the seismic disruptions caused by the pandemic, has reshaped the competitive dynamics within the category, presenting both challenges and opportunities for players across the value chain. 63% of Hong Kong respondents purchased ... Read More
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Mexico Booking
... and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, although one of the winning strategies has been to adopt an omnichannel approach. Thus, Best Day Travel allows ... Read More
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Austria Booking
... and the triumph of online bookings has been confirmed. Operating brick-and-mortar travel agencies has also become more expensive again due to the disproportionate rise in energy and labour costs since the Russian invasion of Ukraine ... Read More
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The US Booking
... While a small group of consumers have shifted from international trips to domestic, or from flights to road trips, a large group of travellers are willing to spend their money on trips, but they want ... Read More
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Singapore Booking
... of almost 40 new or off-the-beaten-path experiences in Singapore. However, operators have faced challenges such as manpower shortages, smaller group sizes post-COVID-19 requiring more guides, and logistical issues from last-minute bookings, especially from bleisure tra... ... Read More
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Vietnam Booking
... markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreements, it is easier for Vietnamese tourists to apply for a visa in a big group, such as through a ... Read More
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Franceb Booking
... the new post-pandemic period. 2024 is likely to be an even better year for travel and booking in France. More French people used these travel intermediaries in 2023 and their number continues rising in 2024. ... Read More
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Italy Booking
... travel booking is set to see double-digit value growth, while at the same time business booking is also set to perform well, also anticipated to register double-digit current value growth in 2024, with particularly strong ... Read More
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Indonesia Booking
... hand, offline operators find themselves struggling somewhat midst the rise of online players. Indeed, online activities strengthened considerably overall during the era of the pandemic restrictions, on a global basis. As such, many consumers became ... Read More
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Australia Booking
... the pressures of the high cost of living, consumers show little hesitation in planning trips, contributing to the ongoing recovery of leisure-business tourism and leisure packages. This trend has defied conventional expectations, as CommBank's 2023 ... Read More
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The US Lodging (Destination)
... the budget segment, even though it would be expected that many consumers would be looking for value. The main reason for this is that the people feeling the pinch the most from years of high ... Read More
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Argentina Booking
... many cases, consumers prefer to use agencies with physical branches where they can speak to a person in the event of any issues with services and contractors. Euromonitor International's Booking in Argentina report offers a ... Read More
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Malaysia Booking
... a welcome rebound. Malaysians have shown a strong desire to travel both domestically and internationally. The COVID-19 crisis and the closure of international borders led to a surge in interest in domestic tourism, which has ... Read More
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Saudi Arabia Booking
... current value sales for travel intermediaries, including during 2024. For example, leisure packages is set to see further double-digit current value growth over 2024, supported by rising holiday prices amid an increase in travel demand ... Read More
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China Booking
... same year. Consumers increasingly favour independent travel over group travel, with the help of online travel agents (OTAs) and social commerce platforms such as Red Book and Douyin. Moreover, OTA giant Trip.com has launched the ... Read More
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Other Travel Arrangement and Reservation Services - 2024 U.S. Market Research Report with Updated Analysis & Forecasts
... and in-depth assessments of the industry in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry ... Read More
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Online Travel Market Report: Trends, Forecast and Competitive Analysis to 2030
... markets. The global online travel market is expected to reach an estimated $805.3 billion by 2030 with a CAGR of 12.8% from 2024 to 2030. The major drivers for this market are rising number of ... Read More
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Plunkett's Airline, Hotel & Travel Industry Almanac 2025: Airline, Hotel & Travel Industry Market Research, Statistics, Trends and Leading Companies
... vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics and ... Read More
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