Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

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Online Travel Industry Research & Market Reports

  • Booking in Slovakia

    ... Kiwi.com, launched a significant partnership with AXA Partners CEE, a specialist in travel insurance, allowing passengers to select insurance directly on the Kiwi.com platform when purchasing tickets. This marked the first time Kiwi.com promoted its ... Read More

  • Global Online Travel Booking Software Market Growth (Status and Outlook) 2024-2030

    ... With growing demand in downstream market, the Online Travel Booking Software is forecast to a readjusted size of US$ 967.2 million by 2030 with a CAGR of 9.0% during review period. The research report highlights ... Read More

  • Booking in Germany

    ... and play a role in the shift in consumers’ behaviour and priorities. In addition, lingering economic uncertainties and political unrest contribute to a slowdown in spending, including on discretionary costs such as travel, while more ... Read More

  • Booking in South Africa

    ... evident with the growing popularity of platforms such as Booking.com, where accommodation bookings continue to grow. Booking.com has now lifted its narrow price parity rules. Previously, independent hotels or accommodation providers were restricted from selling ... Read More

  • Booking in Poland

    ... disposable incomes. The indexation of Family 500 Plus social benefit to PLN800 since January 2024 also had a positive impact, increasing the number of bookings. Euromonitor International's Booking in Poland report offers a comprehensive guide ... Read More

  • Booking in Hungary

    ... willingness to travel remains strong in 2024. Many people are indulging themselves with holidays as they seek to relieve the stresses of a generally challenging economic situation. These vacations/trips represent a significant amount from their ... Read More

  • Booking in Romania

    ... early reservations, which began as early as November 2023 and continued through February and March during the Romanian Tourism Fair held in Bucharest. Early bookings for the summer season have shown a consistent increase, reflecting ... Read More

  • Global Travel Metasearch Engine Market Growth (Status and Outlook) 2024-2030

    ... demand in downstream market, the Travel Metasearch Engine is forecast to a readjusted size of US$ 42180 million by 2030 with a CAGR of 31.3% during review period. The research report highlights the growth potential ... Read More

  • Online Travel Agencies IT Spending Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Application, Product Type

    ... from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029. For geography segment, regional supply, demand, ... Read More

  • MICE Market Research Report Information by Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) – Industry Forecast Till 2032

    ... Till 2032 In 2023, the MICE market was valued at USD 933.22 billion. The MICE market is expected to increase from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032, with a compound ... Read More

  • Booking in Norway

    ... with the airlines player, Norwegian, to provide affordable charter flights starting from winter 2023/2024, from both regional and main airports in Norway to popular European leisure destinations. There is booming demand for Norwegian fjord cruises. ... Read More

  • Booking in Sweden

    ... by global market leader, Booking.com. The aim is to protect consumers and not to allow the further strengthening of Booking.com’s already dominant position in the market. Consequently, the European Commission vetoed the EUR1.63 billion deal ... Read More

  • Booking in the United Kingdom

    ... of the most dynamic growth areas, reflecting the status of airlines as the most common mode of transport for outbound travel from the UK. Cruises remain dynamic in 2024, with passenger numbers reaching record levels. ... Read More

  • Online Travel Booking Platform Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Application, Product Type

    ... to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029. For geography segment, regional supply, demand, major players, ... Read More

  • Online Travel Booking Market: Global Market Size, Forecast, Insights, and Competitive Landscape

    ... travel booking market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global online travel booking market by segmenting ... Read More

  • Booking in Morocco

    ... also reflective of the long-term shift towards digitalisation across the wider travel industry. The latter trend was recently accelerated by changes brought about by COVID-19, in that many people became more accustomed to shopping for ... Read More

  • Booking in Switzerland

    ... European destinations such as Greece, Spain, Italy, Cyprus and Malta are still in demand. Last-minute offers are popular with some Swiss – several people still want to catch up on trips and travel that they ... Read More

  • Booking in Turkey

    ... and accommodation prices. Sales of package holidays to outbound tourists were negatively impacted by the greater difficulty Turkish citizens face to obtain EU Schengen visas. Schengen visa rejection rates have been steadily rising in recent ... Read More

  • Global Online Travel Agency(OTA) Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)

    ... by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and forecast data of various market segments, while the ... Read More

  • Global Online Travel Agency (OTA) Market Growth (Status and Outlook) 2024-2030

    ... With growing demand in downstream market, the Online Travel Agency (OTA) is forecast to a readjusted size of US$ 161940 million by 2030 with a CAGR of 3.1% during review period. The research report highlights ... Read More

  • Portugal Booking

    ... emergence of other conflicts around the world, persistent inflation, elevated interest rates, and international political instability all contributed to a climate of uncertainty. Despite these challenges, 2024 is surpassing all expectations in the booking sector. ... Read More

  • The Netherlands Booking

    ... for booking business travel. When making a travel booking, one of the most important criteria is price, and travellers often consider a direct booking to be cheaper. Given the online tools at their disposal, travellers ... Read More

  • Greece Booking

    ... is attributed to both an uptick in the number of travellers and the increased costs associated with travel services, particularly in holiday packages. The higher costs stem from elevated prices in transportation and lodging, which ... Read More

  • Canada Booking

    ... opportunities with rest, relaxation, and adventure by either adding additional days to business trips for leisure or booking leisure activities during business travels. This is one of the factors that has helped to restore demand ... Read More

  • Egypt Booking

    ... of the World Travel Market (WTM) London to be held in November 2024, with 62 pavilions that include 27 companies, 32 hotels, Air Cairo, Nesma Airlines, and a place for the South Sinai governorate. The ... Read More

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