Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

...Show More ...Show Less


Online Travel Industry Research & Market Reports

  • Online Travel Booking Market: Global Market Size, Forecast, Insights, and Competitive Landscape

    ... travel booking market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global online travel booking market by segmenting ... Read More

  • Booking in Morocco

    ... also reflective of the long-term shift towards digitalisation across the wider travel industry. The latter trend was recently accelerated by changes brought about by COVID-19, in that many people became more accustomed to shopping for ... Read More

  • Booking in Switzerland

    ... European destinations such as Greece, Spain, Italy, Cyprus and Malta are still in demand. Last-minute offers are popular with some Swiss – several people still want to catch up on trips and travel that they ... Read More

  • Booking in Turkey

    ... and accommodation prices. Sales of package holidays to outbound tourists were negatively impacted by the greater difficulty Turkish citizens face to obtain EU Schengen visas. Schengen visa rejection rates have been steadily rising in recent ... Read More

  • Global Online Travel Agency(OTA) Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)

    ... by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and forecast data of various market segments, while the ... Read More

  • Global Online Travel Agency (OTA) Market Growth (Status and Outlook) 2024-2030

    ... With growing demand in downstream market, the Online Travel Agency (OTA) is forecast to a readjusted size of US$ 161940 million by 2030 with a CAGR of 3.1% during review period. The research report highlights ... Read More

  • Portugal Booking

    ... emergence of other conflicts around the world, persistent inflation, elevated interest rates, and international political instability all contributed to a climate of uncertainty. Despite these challenges, 2024 is surpassing all expectations in the booking sector. ... Read More

  • The Netherlands Booking

    ... for booking business travel. When making a travel booking, one of the most important criteria is price, and travellers often consider a direct booking to be cheaper. Given the online tools at their disposal, travellers ... Read More

  • Greece Booking

    ... is attributed to both an uptick in the number of travellers and the increased costs associated with travel services, particularly in holiday packages. The higher costs stem from elevated prices in transportation and lodging, which ... Read More

  • Canada Booking

    ... opportunities with rest, relaxation, and adventure by either adding additional days to business trips for leisure or booking leisure activities during business travels. This is one of the factors that has helped to restore demand ... Read More

  • Egypt Booking

    ... of the World Travel Market (WTM) London to be held in November 2024, with 62 pavilions that include 27 companies, 32 hotels, Air Cairo, Nesma Airlines, and a place for the South Sinai governorate. The ... Read More

  • Ecuador Booking

    ... in the travel domain, the online channel is gathering momentum. The main platform used for travel reservations by Ecuadorian tourists is Booking.com, followed by Despegar.com. Both platforms are increasingly trusted by tourists and are widely ... Read More

  • Peru Booking

    ... Online intermediaries have not only ramped up their commercial efforts with various promotions but also the most prominent physical travel agencies have increasingly focused on enhancing their online presence. Euromonitor International's Booking in Peru report ... Read More

  • Finland Lodging (Destination)

    ... by higher prices. During the pandemic consumers could benefit from discounting as lodging players did their best to attract clients at a time when travel was limited and there was also a lack of MICE ... Read More

  • The Philippines Booking

    ... Agencies Association, the surge in foreign trips among local consumers is notable, with popular destinations including Vietnam, Japan, Hong Kong, Türkiye, Spain, and Portugal. As seen across travel, this is being fuelled by “revenge travel” ... Read More

  • Airline Booking Platform Market Analysis and Forecast to 2033: By Type (B2B Wallet, Payment Portal, Corporate Wallet, Card Payments, Bank Transfers), Application (Online Travel Agencies, Retail Travel Agencies, Business Travel Agencies), Services (Online Payment, Checkout Solutions, In-Person Payment Solutions, Currency Exchange Services, Fraud Detection and Prevention, Data Security, Enhanced Authentication and Security, Dispute and Refund Management, Card Payment Processing), End Users (Airlines, Travel Agencies, Hospitality), Deployment (Web-Based, Mobile-Based, Kiosk-Based), Services Offered (Flight Booking, Ancillary Services, Package Deals, Customer Support), and Region

    ... Solutions, In-Person Payment Solutions, Currency Exchange Services, Fraud Detection and Prevention, Data Security, Enhanced Authentication and Security, Dispute and Refund Management, Card Payment Processing), End Users (Airlines, Travel Agencies, Hospitality), Deployment (Web-Based, Mobile-Based, Kiosk-Based), Services ... Read More

  • Taiwan Booking

    ... Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the Yen making it an increasingly attractive option, with South Korea and Vietnam also continuing to be popular choices. Euromonitor International's Booking ... Read More

  • Denmark Booking

    ... the up thanks to higher prices, though the worst of inflation seems to be over. In business travel, American Express announced the acquisition of CWT, while leisure travel sees the birth of Travelheart Family, consisting ... Read More

  • Kenya Booking

    ... more Kenyans owning smartphones and gaining access to the internet, mobile bookings have become the preferred method for planning travel, especially among the younger demographic??. The use of social media and digital marketing, particularly through ... Read More

  • New Zealand Booking

    ... substantial resurgence, even as the domestic market faces significant challenges. Businesses in New Zealand, eager to re-establish international trade relationships, have been driving this trend. The Flight Centre Group has reported a remarkable 66% year-on-year ... Read More

  • Israel Booking

    ... the overall travel market, which will impact booking. The only category set to show growth is airlines, as the prices of flights have increased significantly during the year. This has resulted from the fact that ... Read More

  • Finland Booking

    ... their toll. Elevated inflation and rising living costs have placed a financial burden on many households, with many people having to exercise caution in their spending, including when it comes to booking travel. Additionally, Russia’s ... Read More

  • The Netherlands Lodging (Destination)

    ... North Americans has supported overall growth of hotels in the Netherlands, notably in Amsterdam, with average daily rates and occupancy rates rising. Hotels have seen the cost of heating/cooling, staffing, investments, and rent rise, with ... Read More

  • Belgium Booking

    ... families has not been affected much. Actually, even if they do look to save a little by going to nearer destinations or less expensive accommodation, Belgian people are travelling more and more outside the country. ... Read More

  • The United Arab Emirates Booking

    ... hold a significant position, being one of the oldest and most trusted players in the industry, while Cleartrip Travel Services Pte Ltd has established itself as a strong competitor with a comprehensive range of services. ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings