Online Travel Market Research Reports & Industry Analysis

The online travel industry encompasses the various online reservation and booking services available to consumers to plan their trips via the internet, rather than using an agency or middle man. The online travel industry is composed of a variety of companies that offer differing rates, costs, and locations for accommodations, transportation, and even tour packages. The online travel industry offers general consumers a convenient, quick and easy way to book their traveling needs and wants. Often, the online travel industry is also able to locate deals for consumers if they “bundle” a trip; for example, reserving their hotel accommodations and their airfare from the same online source at the same time.

Those planning a trip need resources that give them access to information about where they are going, what they need or want to do on the trip, where they can stay, and how they will travel, amongst various other factors. The online travel industry provides travelers with this access. Traveling is increasingly viewed as an investment (of mind and money), and is not something that can be replaced if plans go awry. As travel is intangible and cannot be tested or inspected before it is embarked upon, travelers rely upon the information they can find via online travel services to give them the certainty and peace of mind they need to make their travel purchases.

Demand in the online travel industry is driven by the general consumer’s income, which is often reliant upon the state of the economy. Competition exists between the various online travel services; each service must market their services effectively to garner usage and consumers, and thus overturn revenue.

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Online Travel Industry Research & Market Reports

  • Global Travel Accomodations Market Overview 2024

    ... digital travel platforms like Booking.com and Airbnb continue to grow, capturing a larger share of global hotel bookings due to consumer preference for convenience, competitive pricing, and easy online booking. Mobile and AI Shape Modern ... Read More

  • Online Travel Agencies in the UK - Industry Market Research Report

    ... in the air travel market weigh on finances as Online Travel Agencies (OTAs) scrabble to issue refunds and make alternative travel arrangements for consumers when airlines go bust or strikes happen. Unsurprisingly, OTAs didn't escape ... Read More

  • Global Online Travel Market Insights 2024

    ... Travel Shift The travel industry is seeing rapid growth in online bookings, with OTAs playing a significant role. The online travel market is forecasted to grow by over +10% annually between 2024 and 2032, reaching ... Read More

  • Booking in Ireland

    ... trend in previous years, when growth was driven both by a return to travel, but also high inflation and its impact on prices. Competition between direct suppliers and intermediaries continues in 2024, largely due to ... Read More

  • Booking in Croatia

    ... destinations, they are already familiar with, such as Croatia. This has led to a steady increase in sales for online travel agents targeting inbound tourists. The ease and flexibility offered by these platforms have made ... Read More

  • Online Travel Bookings in Australia - Industry Market Research Report

    ... collapsed as federal and state governments imposed heavy travel restrictions. From March 2020 to February 2022 Australia's international border was closed and the number of international visitors to Australia plummeted. To generate revenue, online travel ... Read More

  • Global Vacation Rental Market Size Study, By Accommodation (Home, Condos, Hometown, Villas), By Price Point (Economic, Mid-Range, Luxury), By Booking Type (Online Travel Agency, Direct Booking, Others), By Location Type (Resort Area, Rural Area, Small Town, Others), By End User Generation (Gen Z, Millennials, Gen X, Boomers), and Regional Forecasts 2022-2032

    ... Town, Others), By End User Generation (Gen Z, Millennials, Gen X, Boomers), and Regional Forecasts 2022-2032 Global Vacation Rental Market is valued at approximately USD 97.8 billion in 2023 and is projected to grow with ... Read More

  • Booking in Bulgaria

    ... to this demand. Added to which, inflationary pressures remain, thus the total cost of a trip or holiday is an important criterion for consumers. Therefore, budget-conscious consumers seek the best deals they can find, either ... Read More

  • Booking in the Czech Republic

    ... but also due to an increasing offer of exotic destinations which has been supported by direct charter flights. The holiday budgets of Czechs were negatively impacted by economic pressures in 2023 but their appetite for ... Read More

  • Booking in Slovakia

    ... Kiwi.com, launched a significant partnership with AXA Partners CEE, a specialist in travel insurance, allowing passengers to select insurance directly on the Kiwi.com platform when purchasing tickets. This marked the first time Kiwi.com promoted its ... Read More

  • Global Online Travel Booking Software Market Growth (Status and Outlook) 2024-2030

    ... With growing demand in downstream market, the Online Travel Booking Software is forecast to a readjusted size of US$ 967.2 million by 2030 with a CAGR of 9.0% during review period. The research report highlights ... Read More

  • Booking in Germany

    ... and play a role in the shift in consumers’ behaviour and priorities. In addition, lingering economic uncertainties and political unrest contribute to a slowdown in spending, including on discretionary costs such as travel, while more ... Read More

  • Booking in South Africa

    ... evident with the growing popularity of platforms such as Booking.com, where accommodation bookings continue to grow. Booking.com has now lifted its narrow price parity rules. Previously, independent hotels or accommodation providers were restricted from selling ... Read More

  • Booking in Poland

    ... disposable incomes. The indexation of Family 500 Plus social benefit to PLN800 since January 2024 also had a positive impact, increasing the number of bookings. Euromonitor International's Booking in Poland report offers a comprehensive guide ... Read More

  • Booking in Hungary

    ... willingness to travel remains strong in 2024. Many people are indulging themselves with holidays as they seek to relieve the stresses of a generally challenging economic situation. These vacations/trips represent a significant amount from their ... Read More

  • Booking in Romania

    ... early reservations, which began as early as November 2023 and continued through February and March during the Romanian Tourism Fair held in Bucharest. Early bookings for the summer season have shown a consistent increase, reflecting ... Read More

  • Online Travel Booking Platform

    ... reach US$3.0 Trillion by 2030, growing at a CAGR of 13.3% over the analysis period 2023-2030. Desktop / Laptop Booking Platform, one of the segments analyzed in the report, is expected to record a 9.7% ... Read More

  • Travel Arrangement And Reservation Services

    ... is expected to reach US$657.3 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2023-2030. Travel Agencies, one of the segments analyzed in the report, is expected to record a 4.0% ... Read More

  • Global Travel Metasearch Engine Market Growth (Status and Outlook) 2024-2030

    ... demand in downstream market, the Travel Metasearch Engine is forecast to a readjusted size of US$ 42180 million by 2030 with a CAGR of 31.3% during review period. The research report highlights the growth potential ... Read More

  • Online Travel Agencies IT Spending Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Application, Product Type

    ... from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029. For geography segment, regional supply, demand, ... Read More

  • MICE Market Research Report Information by Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) – Industry Forecast Till 2032

    ... Till 2032 In 2023, the MICE market was valued at USD 933.22 billion. The MICE market is expected to increase from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032, with a compound ... Read More

  • Booking in Norway

    ... with the airlines player, Norwegian, to provide affordable charter flights starting from winter 2023/2024, from both regional and main airports in Norway to popular European leisure destinations. There is booming demand for Norwegian fjord cruises. ... Read More

  • Booking in Sweden

    ... by global market leader, Booking.com. The aim is to protect consumers and not to allow the further strengthening of Booking.com’s already dominant position in the market. Consequently, the European Commission vetoed the EUR1.63 billion deal ... Read More

  • Booking in the United Kingdom

    ... of the most dynamic growth areas, reflecting the status of airlines as the most common mode of transport for outbound travel from the UK. Cruises remain dynamic in 2024, with passenger numbers reaching record levels. ... Read More

  • Online Travel Booking Platform Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Application, Product Type

    ... to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029. For geography segment, regional supply, demand, major players, ... Read More

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