Leisure Travel Market Research Reports & Industry Analysis

The leisure travel industry is comprised of several different sub-industries that make up the various aspects of traveling for pleasure or leisure. These leisure travel sub-industries include transportation and lodging, as well as any reservations and packages for tours and other entertainment and recreation activities one participates while traveling. Entertainment consists of any activity that provides the general public with pleasure during their leisure time. These activities may include watching television, attending a theatrical or performance or the opera, going to the movies, attending a sporting event, and playing a variety of board games or video games. Recreational activities are intended specifically for the therapy provided for the physical, mental, and emotional states of the mind and body. The most usual recreational activities include writing, art, yoga, trips to amusements parks, or attending restaurants, but new sectors such as adventure tourism, motor sports, and extreme events such as bungee jumping or sky diving have emerged in this realm as well.

Often those tourist who are leisure travel minded focus on traveling to tropical places, no matter what season. As such, there are several popular tropical locales that are frequented by leisure tourists: Bali, Malaysia, Cannes, Mexico, Puerto Rico, Queensland, Antigua, Turks and Caicos Islands, Saint Kitts, Florida, Hawaii, Thailand, Saint-Tropez, the Dominican Republic, Brazil, Cuba, Anguilla, Aruba, Bermuda, the Bahamas, Barbados, and Saint Maarten, amongst other destinations.

Demand in the leisure travel industry is dependent upon personal income and the overall state of the economy. Because there are so many differing sub-industries that help to form the framework for the leisure travel industry, there is constant competition between the promotion of travel destinations, as well as the services offered by a variety of travel-oriented companies.

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Leisure Travel Industry Research & Market Reports

  • Thailand Booking

    ... Booking.com continue to lead online travel agencies (OTAs) in Thailand, these platforms are facing challenges as many lodging providers, particularly larger hotel chains, are increasingly prioritising direct bookings. Tourists tend to search for hotel information ... Read More

  • South Korea Booking

    ... but also accommodation and check-out services online. As a result, sales are steadily growing, driven by increased consumer demand for convenient, all-in-one platforms. Euromonitor International's Booking in South Korea report offers a comprehensive guide to ... Read More

  • Chile Booking

    ... pandemic. This period saw many flights and hotel reservations cancelled, and airlines and hotels often failed to address refund requests adequately, either resolving issues partially or not fulfilling refund or ticket change requests at all. ... Read More

  • Hong Kong, China Booking

    ... transformation, accentuated by the seismic disruptions caused by the pandemic, has reshaped the competitive dynamics within the category, presenting both challenges and opportunities for players across the value chain. 63% of Hong Kong respondents purchased ... Read More

  • Mexico Booking

    ... and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, although one of the winning strategies has been to adopt an omnichannel approach. Thus, Best Day Travel allows ... Read More

  • Austria Booking

    ... and the triumph of online bookings has been confirmed. Operating brick-and-mortar travel agencies has also become more expensive again due to the disproportionate rise in energy and labour costs since the Russian invasion of Ukraine ... Read More

  • The US Booking

    ... While a small group of consumers have shifted from international trips to domestic, or from flights to road trips, a large group of travellers are willing to spend their money on trips, but they want ... Read More

  • Singapore Booking

    ... of almost 40 new or off-the-beaten-path experiences in Singapore. However, operators have faced challenges such as manpower shortages, smaller group sizes post-COVID-19 requiring more guides, and logistical issues from last-minute bookings, especially from bleisure tra... ... Read More

  • Vietnam Booking

    ... markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreements, it is easier for Vietnamese tourists to apply for a visa in a big group, such as through a ... Read More

  • Franceb Booking

    ... the new post-pandemic period. 2024 is likely to be an even better year for travel and booking in France. More French people used these travel intermediaries in 2023 and their number continues rising in 2024. ... Read More

  • Italy Booking

    ... travel booking is set to see double-digit value growth, while at the same time business booking is also set to perform well, also anticipated to register double-digit current value growth in 2024, with particularly strong ... Read More

  • Indonesia Booking

    ... hand, offline operators find themselves struggling somewhat midst the rise of online players. Indeed, online activities strengthened considerably overall during the era of the pandemic restrictions, on a global basis. As such, many consumers became ... Read More

  • Argentina Booking

    ... many cases, consumers prefer to use agencies with physical branches where they can speak to a person in the event of any issues with services and contractors. Euromonitor International's Booking in Argentina report offers a ... Read More

  • Malaysia Booking

    ... a welcome rebound. Malaysians have shown a strong desire to travel both domestically and internationally. The COVID-19 crisis and the closure of international borders led to a surge in interest in domestic tourism, which has ... Read More

  • Saudi Arabia Booking

    ... current value sales for travel intermediaries, including during 2024. For example, leisure packages is set to see further double-digit current value growth over 2024, supported by rising holiday prices amid an increase in travel demand ... Read More

  • China Booking

    ... same year. Consumers increasingly favour independent travel over group travel, with the help of online travel agents (OTAs) and social commerce platforms such as Red Book and Douyin. Moreover, OTA giant Trip.com has launched the ... Read More

  • Spain Tourism Flows

    ... the UK, France, and Germany; as well as attracting visitors from the like of Belgium, the Netherlands, and the USA. However, there has been a resurgence of local concerns about “overtourism” in 2024, whereby the ... Read More

  • Malaysia Tourism Flows

    ... of the review period, with domestic tourism playing a leading role in driving tourism flows. There has also been a focus on developing source markets, with a particular emphasis on attracting tourists from India. Indeed, ... Read More

  • Bed & Breakfast Inns

    ... major companies operate in the industry. COMPETITIVE LANDSCAPE Demand is driven by personal disposable income. The profitability of individual establishments depends on occupancy rate and operational efficiency. Larger B&Bs may have advantages in providing a ... Read More

  • Tourism in Australia - Industry Market Research Report

    ... industry revenue is calculated based on total expenditure on tourism products and services by both local and international tourists. Domestic tourism accounts for a significant share of industry revenue, although international tourism represents a key ... Read More

  • Plunkett's Airline, Hotel & Travel Industry Almanac 2025: Airline, Hotel & Travel Industry Market Research, Statistics, Trends and Leading Companies

    ... vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics and ... Read More

  • Domestic Tourism Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

    ... 2025-2034. This report on global domestic tourism market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global domestic ... Read More

  • Global Boutique Hotels Market 2024-2028

    ... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More

  • GCC Outbound Tourism Market, By Traveler Type (Families, Couples, Solo Travelers, and Group Tours), By Purpose of Travel (Leisure, Business, Medical Tourism, Education, and Others)

    ... Saudi Arabia, the U.A.E, Qatar, Kuwait, Oman, and Bahrain, have emerged as lucrative markets for various global destinations. The high disposable incomes of GCC residents coupled with the arid climate of their home countries has ... Read More

  • Surfing Tourism Market Size, Share & Trends Analysis Report By Tour Type (Domestic, International), By Tourist Type (Solo, Group), By Destination (Coastal Regions, Islands), By Region, And Segment Forecasts, 2024 - 2030

    ... Growth & Trends The global surfing tourism market size is expected to reach USD 95.93 billion by 2030, growing at a CAGR of 5.8% from 2024 to 2030, according to a new report by Grand ... Read More

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