Leisure Travel Market Research Reports & Industry Analysis

The leisure travel industry is comprised of several different sub-industries that make up the various aspects of traveling for pleasure or leisure. These leisure travel sub-industries include transportation and lodging, as well as any reservations and packages for tours and other entertainment and recreation activities one participates while traveling. Entertainment consists of any activity that provides the general public with pleasure during their leisure time. These activities may include watching television, attending a theatrical or performance or the opera, going to the movies, attending a sporting event, and playing a variety of board games or video games. Recreational activities are intended specifically for the therapy provided for the physical, mental, and emotional states of the mind and body. The most usual recreational activities include writing, art, yoga, trips to amusements parks, or attending restaurants, but new sectors such as adventure tourism, motor sports, and extreme events such as bungee jumping or sky diving have emerged in this realm as well.

Often those tourist who are leisure travel minded focus on traveling to tropical places, no matter what season. As such, there are several popular tropical locales that are frequented by leisure tourists: Bali, Malaysia, Cannes, Mexico, Puerto Rico, Queensland, Antigua, Turks and Caicos Islands, Saint Kitts, Florida, Hawaii, Thailand, Saint-Tropez, the Dominican Republic, Brazil, Cuba, Anguilla, Aruba, Bermuda, the Bahamas, Barbados, and Saint Maarten, amongst other destinations.

Demand in the leisure travel industry is dependent upon personal income and the overall state of the economy. Because there are so many differing sub-industries that help to form the framework for the leisure travel industry, there is constant competition between the promotion of travel destinations, as well as the services offered by a variety of travel-oriented companies.

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Leisure Travel Industry Research & Market Reports

  • The Philippines Booking

    ... Agencies Association, the surge in foreign trips among local consumers is notable, with popular destinations including Vietnam, Japan, Hong Kong, Türkiye, Spain, and Portugal. As seen across travel, this is being fuelled by “revenge travel” ... Read More

  • Taiwan Booking

    ... Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the Yen making it an increasingly attractive option, with South Korea and Vietnam also continuing to be popular choices. Euromonitor International's Booking ... Read More

  • Denmark Booking

    ... the up thanks to higher prices, though the worst of inflation seems to be over. In business travel, American Express announced the acquisition of CWT, while leisure travel sees the birth of Travelheart Family, consisting ... Read More

  • Kenya Booking

    ... more Kenyans owning smartphones and gaining access to the internet, mobile bookings have become the preferred method for planning travel, especially among the younger demographic??. The use of social media and digital marketing, particularly through ... Read More

  • New Zealand Booking

    ... substantial resurgence, even as the domestic market faces significant challenges. Businesses in New Zealand, eager to re-establish international trade relationships, have been driving this trend. The Flight Centre Group has reported a remarkable 66% year-on-year ... Read More

  • Israel Booking

    ... the overall travel market, which will impact booking. The only category set to show growth is airlines, as the prices of flights have increased significantly during the year. This has resulted from the fact that ... Read More

  • Finland Booking

    ... their toll. Elevated inflation and rising living costs have placed a financial burden on many households, with many people having to exercise caution in their spending, including when it comes to booking travel. Additionally, Russia’s ... Read More

  • The United Arab Emirates Booking

    ... hold a significant position, being one of the oldest and most trusted players in the industry, while Cleartrip Travel Services Pte Ltd has established itself as a strong competitor with a comprehensive range of services. ... Read More

  • Brazil Booking

    ... packages and air ticket issuance, known as “Promo”, which typically offered below-market prices, as they were sourced at promotional rates and on off-peak dates. The company’s common practice was based on “betting” on low prices ... Read More

  • Colombia Booking

    ... trend indicates a shift towards new, undiscovered destinations that allow travellers to connect with nature. Euromonitor International's Booking in Colombia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Japan Booking

    ... the number of overseas travellers has been surging along with the end of the pandemic, problems surrounding hotel and airline reservation sites have been cropping up. Issues include a lack of coordination between the booking ... Read More

  • Spain Booking

    ... as consumers have become accustomed to the convenience which e-commerce and associated services offer, along with the options to research destinations and tailor the experience to personal tastes. In line with this, online travel agents ... Read More

  • Thailand Booking

    ... Booking.com continue to lead online travel agencies (OTAs) in Thailand, these platforms are facing challenges as many lodging providers, particularly larger hotel chains, are increasingly prioritising direct bookings. Tourists tend to search for hotel information ... Read More

  • South Korea Booking

    ... but also accommodation and check-out services online. As a result, sales are steadily growing, driven by increased consumer demand for convenient, all-in-one platforms. Euromonitor International's Booking in South Korea report offers a comprehensive guide to ... Read More

  • Chile Booking

    ... pandemic. This period saw many flights and hotel reservations cancelled, and airlines and hotels often failed to address refund requests adequately, either resolving issues partially or not fulfilling refund or ticket change requests at all. ... Read More

  • Hong Kong, China Booking

    ... transformation, accentuated by the seismic disruptions caused by the pandemic, has reshaped the competitive dynamics within the category, presenting both challenges and opportunities for players across the value chain. 63% of Hong Kong respondents purchased ... Read More

  • Mexico Booking

    ... and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, although one of the winning strategies has been to adopt an omnichannel approach. Thus, Best Day Travel allows ... Read More

  • Austria Booking

    ... and the triumph of online bookings has been confirmed. Operating brick-and-mortar travel agencies has also become more expensive again due to the disproportionate rise in energy and labour costs since the Russian invasion of Ukraine ... Read More

  • The US Booking

    ... While a small group of consumers have shifted from international trips to domestic, or from flights to road trips, a large group of travellers are willing to spend their money on trips, but they want ... Read More

  • Singapore Booking

    ... of almost 40 new or off-the-beaten-path experiences in Singapore. However, operators have faced challenges such as manpower shortages, smaller group sizes post-COVID-19 requiring more guides, and logistical issues from last-minute bookings, especially from bleisure tra... ... Read More

  • Vietnam Booking

    ... markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreements, it is easier for Vietnamese tourists to apply for a visa in a big group, such as through a ... Read More

  • Franceb Booking

    ... the new post-pandemic period. 2024 is likely to be an even better year for travel and booking in France. More French people used these travel intermediaries in 2023 and their number continues rising in 2024. ... Read More

  • Italy Booking

    ... travel booking is set to see double-digit value growth, while at the same time business booking is also set to perform well, also anticipated to register double-digit current value growth in 2024, with particularly strong ... Read More

  • Indonesia Booking

    ... hand, offline operators find themselves struggling somewhat midst the rise of online players. Indeed, online activities strengthened considerably overall during the era of the pandemic restrictions, on a global basis. As such, many consumers became ... Read More

  • Argentina Booking

    ... many cases, consumers prefer to use agencies with physical branches where they can speak to a person in the event of any issues with services and contractors. Euromonitor International's Booking in Argentina report offers a ... Read More

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