Toys and Games Market Research Reports & Industry Analysis
The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.
Toys and Games Market Sizing and Forecasts
- In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
- Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
- We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
- Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
- Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.
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Toys and Games Industry Research & Market Reports
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Turkey Toys and Games
... and this cut into profit margins. After the elections of May 2023, there was a move to improve economic indicators. A new economic management team took charge and they tightened monetary policy, with a hefty ... Read More
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Ukraine Traditional Toys and Games
... This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in October 2022, resulting in the category experiencing the highest growth in value for the year. With LEGO's resurgence, the company witnessed a ... Read More
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Ukraine Toys and Games
... this notable upswing. Firstly, there was a discernible uptick in the unit prices across various subcategories, indicating a broader trend towards premiumisation within the product area. Secondly, the introduction of the PlayStation 5 (PS5) made ... Read More
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Poland Toys and Games
... shift towards digital platforms in general, as consumers engage with digital and online media from home. AR/VR headsets is another strong growth category, which further supports online sales. Overall, video games is a significant driver ... Read More
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Turkey Traditional Toys and Games
... part boosted by the launch of the Barbie movie in summer 2023. Though the benefits were not all for Barbie merchandise, as there was a significant offering of budget-friendly options from local manufacturers. Construction also ... Read More
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Romania Toys and Games
... living standards and changing consumer lifestyles, as well as a continued high rate of inflation, which drove up unit prices and thus value growth. In addition, the number of adults buying toys and games for ... Read More
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Thailand Traditional Toys and Games
... This reflected the tendency of new generations of younger consumers to seek out entertainment via digital platforms. Demand was further hampered by a continued downturn in the national birth rate, which led to a decrease ... Read More
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Canada Toys and Games
... downturn, certain categories showed resilience. Construction toys, led by Lego, stood out with continued growth, showcasing the enduring appeal of building sets. Lego's success, despite the overall challenges, can be attributed to its ability to ... Read More
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Brazil Traditional Toys and Games
... particular, games and puzzles managed to expand its customer base to all age groups during the pandemic, when families had more opportunities to get together and play around the table. In 2023, this habit continued, ... Read More
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Global Board Games Market 2024-2028
... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More
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Brazil Toys and Games
... video games saw growth, although video games saw a much stronger increase. Nevertheless, consumers who experimented with different traditional toys and games during the pandemic maintained the habit of playing together with friends and family, ... Read More
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Canada Traditional Toys and Games
... like games and puzzles, which experienced a surge in demand during the pandemic, witnessed a return to pre-pandemic levels as consumers adjusted their purchasing behaviour. However, amidst this decline, certain categories stood out with growth, ... Read More
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Thailand Toys and Games
... an inflationary climate. Video games continued to significantly outperform traditional toys and games in retail value sales and growth terms, continuing the trend that was evident through the review period. The demand for video games ... Read More
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Argentina Toys and Games
... continuing to climb and reaching three digit figures. As such, though current value sales increased significantly, constant value sales fell. Euromonitor International's Toys and Games in Argentina report offers a comprehensive guide to the size ... Read More
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Global Language Learning Games Market 2024-2028
... language learning games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More
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Global Toys And Games Market 2024-2028
... toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More
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Argentina Traditional Toys and Games
... products seeing constant value sales falling. Continuing soaring inflation dampened value sales, with constant value sale falling by a fifth. Those products that fared best were baby and infant, followed by construction and games and ... Read More
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Global 3D Puzzles Market Growth 2024-2030
... to grow from US$ 230 million in 2024 to US$ 270 million in 2030; it is expected to grow at a CAGR of 2.7% from 2024 to 2030. LP Information, Inc. (LPI) ' newest research ... Read More
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South Korea Toys and Games
... in sales, and video games a stronger decrease. Toys and games witnessed a decrease in sales for several reasons. First, activities outside the home began to regain popularity after the pandemic, and second, consumers shifted ... Read More
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The United Arab Emirates Toys and Games
... to the review period, the share of traditional toys and games within the local industry was more on a par with that of video games, but the latter has gained significant sales growth, especially since ... Read More
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South Korea Traditional Toys and Games
... Only half the categories within traditional toys and games showed growth in 2023, with just four exceeding 3% growth. Remote control toys and dolls and accessories experienced the highest value increases, driven by product evolution ... Read More
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The United Arab Emirates Traditional Toys and Games
... artificial intelligence (AI) and catering for the rising demand for interactive play experienced rapid expansion. Additionally, the ""kidults"" trend gained momentum, leading to increased sales of nostalgic and collectors’ items. Euromonitor International's Traditional Toys and ... Read More
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Japan Toys and Games
... puzzles continued to be the largest category. It accounted for less than a fifth of sales in traditional toys and games a decade ago, in 2013, but in 2023 it accounted for more than a ... Read More
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Australia Toys and Games
... concerns about the rising cost of living. Consequently, consumer confidence plummeted as Australians reduced expenses by minimising non-essential purchases, including on toys that many had already invested in during the pandemic. Many opted for more ... Read More
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Mexico Toys and Games
... out-of-home work and social lifestyles, getting together with friends and family on a more regular basis. Thus, the drivers that made consumers buy toys and games during Coronavirus (COVID-19) pandemic lockdowns and home seclusion continued, ... Read More
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