Toys and Games Market Research Reports & Industry Analysis

The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.

Toys and Games Market Sizing and Forecasts

  • In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
  • Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
  • We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
  • Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
  • Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.

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Toys and Games Industry Research & Market Reports

  • Canada Traditional Toys and Games

    ... like games and puzzles, which experienced a surge in demand during the pandemic, witnessed a return to pre-pandemic levels as consumers adjusted their purchasing behaviour. However, amidst this decline, certain categories stood out with growth, ... Read More

  • Thailand Toys and Games

    ... an inflationary climate. Video games continued to significantly outperform traditional toys and games in retail value sales and growth terms, continuing the trend that was evident through the review period. The demand for video games ... Read More

  • Argentina Toys and Games

    ... continuing to climb and reaching three digit figures. As such, though current value sales increased significantly, constant value sales fell. Euromonitor International's Toys and Games in Argentina report offers a comprehensive guide to the size ... Read More

  • Global Language Learning Games Market 2024-2028

    ... language learning games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Global Toys And Games Market 2024-2028

    ... toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Argentina Traditional Toys and Games

    ... products seeing constant value sales falling. Continuing soaring inflation dampened value sales, with constant value sale falling by a fifth. Those products that fared best were baby and infant, followed by construction and games and ... Read More

  • Global 3D Puzzles Market Growth 2024-2030

    ... to grow from US$ 230 million in 2024 to US$ 270 million in 2030; it is expected to grow at a CAGR of 2.7% from 2024 to 2030. LP Information, Inc. (LPI) ' newest research ... Read More

  • South Korea Toys and Games

    ... in sales, and video games a stronger decrease. Toys and games witnessed a decrease in sales for several reasons. First, activities outside the home began to regain popularity after the pandemic, and second, consumers shifted ... Read More

  • The United Arab Emirates Toys and Games

    ... to the review period, the share of traditional toys and games within the local industry was more on a par with that of video games, but the latter has gained significant sales growth, especially since ... Read More

  • South Korea Traditional Toys and Games

    ... Only half the categories within traditional toys and games showed growth in 2023, with just four exceeding 3% growth. Remote control toys and dolls and accessories experienced the highest value increases, driven by product evolution ... Read More

  • The United Arab Emirates Traditional Toys and Games

    ... artificial intelligence (AI) and catering for the rising demand for interactive play experienced rapid expansion. Additionally, the ""kidults"" trend gained momentum, leading to increased sales of nostalgic and collectors’ items. Euromonitor International's Traditional Toys and ... Read More

  • Japan Toys and Games

    ... puzzles continued to be the largest category. It accounted for less than a fifth of sales in traditional toys and games a decade ago, in 2013, but in 2023 it accounted for more than a ... Read More

  • Australia Toys and Games

    ... concerns about the rising cost of living. Consequently, consumer confidence plummeted as Australians reduced expenses by minimising non-essential purchases, including on toys that many had already invested in during the pandemic. Many opted for more ... Read More

  • Mexico Toys and Games

    ... out-of-home work and social lifestyles, getting together with friends and family on a more regular basis. Thus, the drivers that made consumers buy toys and games during Coronavirus (COVID-19) pandemic lockdowns and home seclusion continued, ... Read More

  • France Toys and Games

    ... toys and games. Traditional toys and games continues to struggle in light of inflationary pressures, with consumers restricting their non-essential spending. That said, within traditional toys and games, construction toys continue to display an element ... Read More

  • France Traditional Toys and Games

    ... which, demographic factors are also playing a part in suppressing potential sales, including low birth rates resulting in a lower demand for toys for infants and pre-school children. Meanwhile, poor weather conditions in early summer ... Read More

  • Singapore Traditional Toys and Games

    ... terms of the distribution of such products, traditional toys and games stores continue to hold significant appeal for both parents and children alike. Despite the proliferation of online shopping platforms, many families still prefer the ... Read More

  • Spain Traditional Toys and Games

    ... were primarily propelled by Funko and other collectible brands. Within the segment, Funko saw by far the fastest expansion in 2023, holding high appeal thanks to the accelerating kidult trend. The second-ranked brand introduced the ... Read More

  • Singapore Toys and Games

    ... being shaped by evolving consumer preferences, technological advances, and economic factors. Despite the proliferation of online shopping platforms and digital entertainment options, traditional toys and games stores continue to hold significant appeal, especially as families ... Read More

  • Indonesia Traditional Toys and Games

    ... inflationary pressures, mainly due to higher food and energy costs. While the rate of inflation began to ease during the second half of 2023, Indonesians remained cautious with their discretionary spending, prioritising essential needs over ... Read More

  • Japan Traditional Toys and Games

    ... a major growth driver and had a wide-ranging impact. These consumers could be termed “kidults”, or kid-like adults, but they are not regarded as such in Japan. Adults becoming fans of Gundam plamo, Sylvanian Families, ... Read More

  • The United Kingdom Traditional Toys and Games

    ... 2023 following an increase in the prices of raw materials and energy that pushed up manufacturing costs. Elevated unit prices contributed to the impressive value growth recorded by the category during the year. Outdoor and ... Read More

  • Mexico Traditional Toys and Games

    ... a strong overall retail current value increase, with growth at constant 2023 prices more moderate than at the start of the immediate recovery from the pandemic in 2021. The easing of COVID-19 restrictions and a ... Read More

  • Italy Traditional Toys and Games

    ... reign in expenditure. Games and puzzles and plush registered the best performance in current value terms, followed by scientific/educational toys. By contrast, outdoor and sports, remote control toys, and action figures and accessories reported the ... Read More

  • Spain Toys and Games

    ... in light of rising interest rates and inflation; at the same time, as local consumers spent more on their homes they allocated less for toys and games – a scenario compounded by increased price sensitively ... Read More

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