Toys and Games Market Research Reports & Industry Analysis

The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.

Toys and Games Market Sizing and Forecasts

  • In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
  • Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
  • We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
  • Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
  • Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.

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Toys and Games Industry Research & Market Reports

  • Toys and Games in Sweden

    ... to growth over the Christmas period. The strong pandemic-induced growth, as consumers stayed indoors and had limited social interaction, could not be sustained in 2022. However, even though the pandemic is over and life has ... Read More

  • Toys and Games in Romania

    ... the review period. Whereas premiumisation was a key trend in the industry across the review period, some budget-conscious consumers turned to cheaper products. In general, Romanian consumers hunted more actively for special offers and discounts ... Read More

  • Toys and Games in Taiwan

    ... to a decline in consumer purchasing power, triggered by austerity measures and apprehension regarding potential inflationary spikes as a result of static wage rates. These economic uncertainties caused a ripple effect within toys and games, ... Read More

  • Video Games in France

    ... for entertainment and ways to pass the time within the household, resulting in increased sales of popular video games such as Warzone from Call of Duty, Fortnite or Nintendo Switch. However, in 2022 video games ... Read More

  • Traditional Toys and Games in Argentina

    ... rates of inflation in the world, with constant value sales being unchanged from the previous year. Causes of inflation were multiple, including persistent deficit spending, continued currency devaluation and external factors such as the war ... Read More

  • Traditional Toys and Games in Brazil

    ... puzzles, plush, and model vehicles. As in 2021, some of the raw materials related to traditional toys and games manufacturing continued to present high costs, however, and players therefore had to implement price increases and ... Read More

  • Traditional Toys and Games in Poland

    ... been a shift towards more technologically advanced toys and games for older age groups. Lego has reacted to this trend with more frequent product releases for adults, which are gaining popularity in Poland. However, traditional ... Read More

  • Traditional Toys and Games in Turkey

    ... game prices due to increased costs of importing raw materials and products, as well as manufacturing and distribution expenses. Trade experts note that even during economic difficulties and crises, Turkish people tend to maintain their ... Read More

  • Toys and Games in Brazil

    ... buying decisions, from fuel to grocery shopping, electronics, and home appliances. As a consequence, promotions and discounts were even more important to motivate consumption across toys and games categories, as consumers were always searching for ... Read More

  • Toys and Games in France

    ... were forced into making trade-offs in their purchases. The value sales of video games saw negative growth, mainly due to a decline in sales of video games hardware, which faced supply chain difficulties and was ... Read More

  • Traditional Toys and Games in the Netherlands

    ... up prices for basic commodities, finances were being squeezed, therefore consumers prioritised the most necessary traditional toys and games in 2022, such as scientific/educational toys and games. Whilst toys are useful for play and the ... Read More

  • Toys and Games in Japan

    ... above the pre-pandemic level. Current value sales of traditional toys and games continued to increase, driven mainly by trading card games, which drove double-digit growth in games and puzzles, with construction also performing well. However, ... Read More

  • Toys and Games in Spain

    ... The consistent decline in birth rates continued to significantly impact certain categories, especially in traditional toys and games. The industry stagnated in 2022, with areas such as plush toys, games and puzzles, and construction being ... Read More

  • Toys and Games in Singapore

    ... 2022 as pent-up demand had already been released. In addition, the effects of inflation came into play, and consumers reprioritised their budgets and expenditure as the prices of goods increased. Furthermore, with the pandemic situation ... Read More

  • Traditional Toys and Games in China

    ... This can be attributed to a couple of interrelated factors. First and foremost, the sporadic yet widespread emergence of COVID-19 cases in most parts of China, and the stringent pandemic prevention measures, which often included ... Read More

  • Toys and Games in Indonesia

    ... returning which encouraged more people to purchase branded toys, while they also had the freedom to go back to shopping in store when looking for toys and games. Incomes slowly recovered to pre-pandemic levels in ... Read More

  • Traditional Toys and Games in Japan

    ... as board games, jigsaw puzzles, Yakyuban, and Kurohige Kiki Ippatsu in 2020, it is surprising to see continued growth, especially as COVID-19 was considered endemic from 2022, and considering the declining number of children in ... Read More

  • Traditional Toys and Games in Sweden

    ... or hybrid working, parents spent more time at home with their children during the pandemic, which led families to appreciate togetherness through toys and games. Strong pandemic-induced growth could not, however, be sustained in 2022 ... Read More

  • Traditional Toys and Games in the US

    ... to reduce packaging waste, as consumers are aware of how wasteful toy packaging has traditionally been. These efforts include using more sustainable packaging materials, as well as reducing the amount of packaging used overall. Recently, ... Read More

  • Toys and Games in Canada

    ... norms as consumers largely returned to pre-pandemic lifestyles and schools were less disrupted as COVID-19 rates declined and governments rolled back COVID-19 safety measures. Consumers were less housebound and demand shifted back to pre-pandemic norms. ... Read More

  • Traditional Toys and Games in Canada

    ... on discretionary items such as toys and games. Consequently, volume sales decreased, leading to an increase in average prices. In the second half of 2022, retailers faced an issue of overstocked inventories of toys and ... Read More

  • The World Market for Toys Representing Animals and Non-Human Creatures: A 2024 Global Trade Perspective

    ... representing animals and non-human creatures. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the ... Read More

  • The World Market for Dolls Representing Humans: A 2024 Global Trade Perspective

    ... the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the ... Read More

  • Badminton Equipment Global Market Insights 2023, Analysis and Forecast to 2028, by Manufacturers, Regions, Technology, Application, Product Type

    ... from 2018 to 2022, and also forecasts its market size to the end of 2028 and its CAGR from 2023 to 2028. For geography segment, regional supply, demand, major players, price is presented from 2018 ... Read More

  • The World Market for Table or Parlor Games, Printed Tables for Casino Games, Automated Bowling Alley Equipment, and Billiards: A 2024 Global Trade Perspective

    ... managers who are concerned with the market for table or parlor games, printed tables for casino games, automated bowling alley equipment, and billiards. With the globalization of this market, managers can no longer be contented ... Read More

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