Toys and Games Market Research Reports & Industry Analysis

The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.

Toys and Games Market Sizing and Forecasts

  • In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
  • Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
  • We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
  • Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
  • Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.

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Toys and Games Industry Research & Market Reports

  • Traditional Toys and Games in Thailand

    ... platforms. Demand was further hampered by a continued decline in the national birth rate, which led to a decrease in the number of children aged 0 to 14. With more women building careers, they are ... Read More

  • Toys and Games in Italy

    ... acquired, consolidated or developed during the Coronavirus (COVID-19) pandemic in 2020 and 2021, despite returning to pre-COVID-19 lifestyles with the easing of virus-related restrictions. The robustness of the industry was also aided by adults who ... Read More

  • Toys and Games in Mexico

    ... suffered heavy losses in 2020 following the outbreak of COVID-19. Sales benefited from the lifting of COVID-19 restrictions and consumers returning to shopping in store-based retailers, which helped to stimulate impulse purchases. Consumer confidence also ... Read More

  • Toys and Games in Turkey

    ... higher costs of imports and production. The remarkable value growth was predominantly fuelled by the success of video games, although traditional toys and games also witnessed double-digit sales growth by the end of the review ... Read More

  • Toys and Games in the US

    ... negligible current value increase in 2022, reflecting a strong slowdown in growth following two years of significant expansion. The shift in consumer spending priorities away from products towards services, such as travel, contributed to the ... Read More

  • Video Games in the US

    ... many as a million units had been shipped to Japan, the UK, and the US, with back orders still to fill. Consoles has historically been dominated by just a handful of players, so the successful ... Read More

  • Toys and Games in China

    ... and games, current value sales plummeted drastically as offline traffic faced great fluctuations in line with the on-and-off lockdown measures in all major metropolitan areas of China throughout the year. Declining consumer confidence and shrinking ... Read More

  • Traditional Toys and Games in Mexico

    ... economic environment, demand for traditional toys and games began to recover, but it remained well below pre-pandemic levels. As COVID-19 fears subsided in 2022 and the remaining restrictions were lifted people started going out more ... Read More

  • Traditional Toys and Games in Australia

    ... spent on traditional toys and games, and when and where they chose to make those purchases. Consumers became more conscious about their budget, and limited their spending by choosing mid-priced toys over luxury items. The ... Read More

  • Traditional Toys and Games in France

    ... of pandemic-related restrictions, stores and brands were well-prepared to offer various delivery options, online ordering and click-and-collect services. In addition, price increases were kept in check in 2022, thanks to price adjustments made in previous ... Read More

  • Traditional Toys and Games in Romania

    ... benefit from the high demand from consumers at the end of the review period. In general, consumers in Romania are demanding more from the toys and games they purchase, expecting not simply entertainment or fun. ... Read More

  • Traditional Toys and Games in Hong Kong, China

    ... are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven to be popular with families looking to bolster their children’s academic abilities while also allowing them ... Read More

  • Traditional Toys and Games in Indonesia

    ... to recover from the economic impact of the pandemic consumer confidence returned and mid- and high-income consumers started to spend more on traditional toys and games. With economic activity picking up some parents were able ... Read More

  • Traditional Toys and Games in Singapore

    ... E-commerce also offers a wider range of products then offline stores, competitive pricing, and the ability to compare prices and reviews across multiple sellers, making it easier for consumers to find the best deals and ... Read More

  • Traditional Toys and Games in Italy

    ... ‘000 population) and steady decline in the 0-14-year-old population. The downward trend in demand for traditional toys and games continued into 2020, as the positive impact of local consumers spending more time at home was ... Read More

  • Traditional Toys and Games in Spain

    ... latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new ... Read More

  • Toys and Games in Australia

    ... with unit prices increasing significantly compared with the previous year, and growth at constant 2022 prices was minimal. This fairly static actual performance was due to people resuming their pre-COVID-19 routines, leading to limited growth ... Read More

  • Toys and Games in Argentina

    ... inflation in the world, with growth in constant value sales being significantly lower. Causes of inflation were multiple, including persistent deficit spending, continued currency devaluation and external factors such as the war in Ukraine that ... Read More

  • Traditional Toys and Games in Malaysia

    ... 2022, including Spider-Man: No Way Home (December 2021), Doctor Strange in the Multiverse of Madness (March 2022), The Batman (March 2022), Jurassic World: Dominion (June 2022), Minions: The Rise of Gru (June 2022), Black Panther ... Read More

  • Toys and Games in the Netherlands

    ... games seeing slow growth over the year. Consumers, particularly parents, started to feel the pinch of inflation and were more cautious with their spending in 2022. Although inflation for traditional toys and games was low ... Read More

  • Toys and Games in Poland

    ... living and subsequently made cutbacks in expenditure, which has impacted toys and games to some extent. The war in Ukraine contributed to the higher rate of inflation in Poland, with the higher price of gas ... Read More

  • Toys and Games in Thailand

    ... was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukraine, caused many Thais to think twice about having children. With inflation climbing steadily, rising prices impacted ... Read More

  • Toys and Games in Hong Kong, China

    ... toys and games saw growth, although this was only marginally higher than the growth seen in the previous year. Many major categories that performed well in 2021, such as scientific/educational toys, continued to see a ... Read More

  • Traditional Toys and Games in Taiwan

    ... marked by austerity and inflation concerns. A drop in consumer purchasing power, owing to austere financial practices, combined with worries over rising prices due to stagnant payment levels, put significant pressure on traditional toys and ... Read More

  • Toys and Games in Malaysia

    ... were able to move freely. This boosted spending on travel and tourism and led to lower spending on toys and games. In addition, as consumers came out of lockdown restrictions and faced high rates of ... Read More

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