Televisions Market Research Reports & Industry Analysis

The television industry is comprised of establishments primarily concerned with the television as an electronic and technological device, and with the transmitting and receiving of signals through the use of a television set. Televisions are devices used for telecommunication, and the images they project have been black and white, monochromatic, or multicolored throughout history. The images displayed on a television are typically accompanied by audio. In modern times, innovations in television have led to flat-screen panels, high-definition TV, three-dimensional capabilities for television, and the emerging technology of interactive television. Televisions, and a variety of television subscriptions and programming, have become common in the home and in places of work. They are used not only for leisure time, but also for marketing strategies and information (such as news reports, weather, etc.).

Competition exists in this industry between television manufacturers, wholesalers, and retailers, and also between television programming companies. Demand in the television industry is dependent upon the continuation of new technological innovations, the necessity to upgrade or replace televisions, and (in the home) the personal income of the consumer. Larger corporations have advantages due to economies of scale in financial arenas as well as marketing. Small companies strive to provide excellent customer service and to offer televisions or related services that cater to the needs and wants of consumers. Individual companies prioritize the effective nature of their marketing strategies.

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Televisions Industry Research & Market Reports

  • Home Video in Mexico

    ... strong growth in demand for OLED TVs is offset by the sharp fall in retail volume sales of LCD TVs (largely due to stabilisation after sales spikes during the pandemic), BD players and DVD players. ... Read More

  • Consumer Electronics in Argentina

    ... The main issues include stubbornly high inflation and a woeful lack of confidence in the local economy, which essentially halted investment, with a negative impact on the development of local manufacturing facilities across the consumer ... Read More

  • Consumer Electronics in Saudi Arabia

    ... resulting in a following organic decline due to saturation. Majorly effected categories in this sense include laptops, smartphones, and televisions. Only a few categories are seeing volume growth in 2023, with wearable electronics seeing the ... Read More

  • Consumer Electronics in Mexico

    ... 2022 and 2023, especially those that had seen spikes in sales due to the exigencies of the pandemic. Lockdowns and home seclusion forced consumers to work and study from home for long periods, while they ... Read More

  • Consumer Electronics in Israel

    ... and sustained growth in the number of households in the country, the fact that the local economy has rebounded strongly from the impact of the pandemic and proven fairly resilient in the face of subsequent ... Read More

  • Consumer Electronics in Canada

    ... led unit prices to increase significantly. With the rate of inflation having eased from its peak in summer 2022, . consumers gradually returned to spending money on discretionary items, including consumer electronics. Euromonitor International's Consumer ... Read More

  • Consumer Electronics in the Netherlands

    ... the energy crisis. Consumers’ expectations are low and as a result, they have been reluctant to spend on consumer electronics. Additionally, post-pandemic sales were also unlikely to rise as consumers had replaced their consumer electronics ... Read More

  • Color Televisions - International Trade in Q2-2023:Top Markets' Performance by Major Competitors

    ... terms, in H1-2023 world trade of Color Televisions recorded an overall year-over-year decrease of -17.8% in $. As regards major competitors, in H1-2023 all the main competitors (apart from Vietnam) recorded negative performances compared to ... Read More

  • Consumer Electronics in South Korea

    ... of overall consumer electronics in South Korea slowed considerably in 2022 compared with the rapid growth seen during the pandemic, and this lower rate of growth is set to be maintained in 2023. The fact ... Read More

  • Consumer Electronics in the Czech Republic

    ... Amid this climate, consumer electronics is witnessing a sizeable contraction in retail volume sales, while current value sales has been pulled up by inflation and rising unit prices across nearly all sub-categories. A combination of ... Read More

  • Consumer Electronics in Poland

    ... uncertainty. The government sought to mitigate the economic fallout of the pandemic by implementing measures such as financial assistance programmes, tax relief and infrastructure investments to support businesses and stimulate economic recovery. There were also ... Read More

  • Home Video in Poland

    ... television, especially among consumers with a lower socioeconomic status. Furthermore, with longer lifespans and advancements in technology, consumers may not feel the need to upgrade or replace their existing TVs unless there is a significant ... Read More

  • Consumer Electronics in Greece

    ... significant rise in inflation and tightening monetary policy is expected to dampen volume growth. In particular, inflation is expected to still be an issue, though its growth is expected to ease. Euromonitor International's Consumer Electronics ... Read More

  • Home Video in the Czech Republic

    ... video-on-demand services, content in high definition, and the more frequent use of TVs for playing video games, premium picture quality has become an important driver of sales. The main segment of LED TVs has quickly ... Read More

  • Home Video in Singapore

    ... declines in 2022, as the category continued to stabilise following a surge in demand during the pandemic. Additionally, as COVID-19 restrictions were lifted in Singapore in 2022, consumer spending shifted to more experiential activities, such ... Read More

  • Consumer Electronics in Indonesia

    ... fiscal and monetary perspectives, as well as the health of the financial sector at large, are in a strong position. Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and ... Read More

  • Consumer Electronics in Morocco

    ... pandemic and the war in Ukraine have exacerbated the situation, limiting the ability of many Moroccans to invest in consumer electronics. While the country's digitalisation journey has led to a slight increase in demand for ... Read More

  • Consumer Electronics in Thailand

    ... by the recovery of international tourism and easing inflation, consumers continued to exercise a degree of caution when purchasing non-essential products. Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size ... Read More

  • Consumer Electronics in Singapore

    ... and peripherals for home offices, high-quality home entertainment products, such as soundbars and televisions, are enjoying increasing demand. Portable consumer electronics, such as TWS earbuds and wearable electronics, continue to record dynamic growth, as players ... Read More

  • Home Video in Egypt

    ... which now account for almost 50% of retail volume sales in 2023. A migration towards bigger TVs is also evident. Heavy discounts are on offer with 70+ inch TVs boosting sales and mitigating the negative ... Read More

  • Consumer Electronics in the US

    ... the post-pandemic era. Now that the positive impact of stay-at-home orders on demand for in-home consumer electronics and computers and peripherals at the peak of the COVID-19 pandemic during 2020 has receded to vanishing point, ... Read More

  • Consumer Electronics in the United Kingdom

    ... 2023. Significant investments were made in 2020-2021, with many consumer electronics having not yet reached the end of their lifecycles and do not need replacing. In addition, the UK's current economic situation, which is marked ... Read More

  • Consumer Electronics in Colombia

    ... the most significant was the fact that, during the COVID-19 pandemic, growth was disproportionate. In addition, the newly elected government eliminated non-VAT days (Días Sin IVA) when selected products did not carry value-added tax. Smartphones ... Read More

  • Consumer Electronics in Hungary

    ... of the year. Strong demand for consumer electronics used at home during COVID-19 further impacted volume sales in 2023 as consumers did not need to upgrade recently purchased devices. Euromonitor International's Consumer Electronics in Hungary ... Read More

  • Consumer Electronics in Malaysia

    ... increasingly keen to travel, socialise and spend more time outside the home, which translated into lower spending on electronics. Local tourism was also boosted by the introduction of new tax incentives, designed to encourage Malaysians ... Read More

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