Televisions Market Research Reports & Industry Analysis

The television industry is comprised of establishments primarily concerned with the television as an electronic and technological device, and with the transmitting and receiving of signals through the use of a television set. Televisions are devices used for telecommunication, and the images they project have been black and white, monochromatic, or multicolored throughout history. The images displayed on a television are typically accompanied by audio. In modern times, innovations in television have led to flat-screen panels, high-definition TV, three-dimensional capabilities for television, and the emerging technology of interactive television. Televisions, and a variety of television subscriptions and programming, have become common in the home and in places of work. They are used not only for leisure time, but also for marketing strategies and information (such as news reports, weather, etc.).

Competition exists in this industry between television manufacturers, wholesalers, and retailers, and also between television programming companies. Demand in the television industry is dependent upon the continuation of new technological innovations, the necessity to upgrade or replace televisions, and (in the home) the personal income of the consumer. Larger corporations have advantages due to economies of scale in financial arenas as well as marketing. Small companies strive to provide excellent customer service and to offer televisions or related services that cater to the needs and wants of consumers. Individual companies prioritize the effective nature of their marketing strategies.

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Televisions Industry Research & Market Reports

  • Consumer Electronics in Poland

    ... uncertainty. The government sought to mitigate the economic fallout of the pandemic by implementing measures such as financial assistance programmes, tax relief and infrastructure investments to support businesses and stimulate economic recovery. There were also ... Read More

  • Home Video in Poland

    ... television, especially among consumers with a lower socioeconomic status. Furthermore, with longer lifespans and advancements in technology, consumers may not feel the need to upgrade or replace their existing TVs unless there is a significant ... Read More

  • Consumer Electronics in Greece

    ... significant rise in inflation and tightening monetary policy is expected to dampen volume growth. In particular, inflation is expected to still be an issue, though its growth is expected to ease. Euromonitor International's Consumer Electronics ... Read More

  • Home Video in the Czech Republic

    ... video-on-demand services, content in high definition, and the more frequent use of TVs for playing video games, premium picture quality has become an important driver of sales. The main segment of LED TVs has quickly ... Read More

  • Home Video in Singapore

    ... declines in 2022, as the category continued to stabilise following a surge in demand during the pandemic. Additionally, as COVID-19 restrictions were lifted in Singapore in 2022, consumer spending shifted to more experiential activities, such ... Read More

  • Consumer Electronics in Indonesia

    ... fiscal and monetary perspectives, as well as the health of the financial sector at large, are in a strong position. Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and ... Read More

  • Consumer Electronics in Morocco

    ... pandemic and the war in Ukraine have exacerbated the situation, limiting the ability of many Moroccans to invest in consumer electronics. While the country's digitalisation journey has led to a slight increase in demand for ... Read More

  • Consumer Electronics in Thailand

    ... by the recovery of international tourism and easing inflation, consumers continued to exercise a degree of caution when purchasing non-essential products. Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size ... Read More

  • Consumer Electronics in Singapore

    ... and peripherals for home offices, high-quality home entertainment products, such as soundbars and televisions, are enjoying increasing demand. Portable consumer electronics, such as TWS earbuds and wearable electronics, continue to record dynamic growth, as players ... Read More

  • Home Video in Egypt

    ... which now account for almost 50% of retail volume sales in 2023. A migration towards bigger TVs is also evident. Heavy discounts are on offer with 70+ inch TVs boosting sales and mitigating the negative ... Read More

  • Consumer Electronics in the US

    ... the post-pandemic era. Now that the positive impact of stay-at-home orders on demand for in-home consumer electronics and computers and peripherals at the peak of the COVID-19 pandemic during 2020 has receded to vanishing point, ... Read More

  • Consumer Electronics in the United Kingdom

    ... 2023. Significant investments were made in 2020-2021, with many consumer electronics having not yet reached the end of their lifecycles and do not need replacing. In addition, the UK's current economic situation, which is marked ... Read More

  • Consumer Electronics in Colombia

    ... the most significant was the fact that, during the COVID-19 pandemic, growth was disproportionate. In addition, the newly elected government eliminated non-VAT days (Días Sin IVA) when selected products did not carry value-added tax. Smartphones ... Read More

  • Consumer Electronics in Hungary

    ... of the year. Strong demand for consumer electronics used at home during COVID-19 further impacted volume sales in 2023 as consumers did not need to upgrade recently purchased devices. Euromonitor International's Consumer Electronics in Hungary ... Read More

  • Consumer Electronics in Malaysia

    ... increasingly keen to travel, socialise and spend more time outside the home, which translated into lower spending on electronics. Local tourism was also boosted by the introduction of new tax incentives, designed to encourage Malaysians ... Read More

  • Home Video in Hungary

    ... are light and have more sophisticated designs than LCD TVs. High-quality OLED TVs are performing particularly strongly in terms of volume growth, although in terms of actual volume sales, LCD TVs are more popular as ... Read More

  • Consumer Electronics in Italy

    ... food and energy have forced consumers to rethink their spending, prioritising those purchases that are deemed to be strictly necessary. Consequently, given that many of the electronics devices they own are still relatively new following ... Read More

  • Consumer Electronics in the Philippines

    ... While sales have not seen a full recovery in retail volume terms, consumers are slowly gaining confidence, especially as life resumes to relative normality. With the World Health Organisation declaring the pandemic to be over ... Read More

  • Home Video in the United Arab Emirates

    ... are investing in innovation to enhance the value of their products, catering for the growing demand for premium offerings. Residents in the United Arab Emirates are also increasingly willing to invest in high-value items, particularly ... Read More

  • Home Video in the Philippines

    ... are coming from consumers looking to upgrade to larger LCD TVs or smart TVs, but many lower- to middle-income households are holding off purchasing new televisions while their old ones are still working. Consumers in ... Read More

  • Consumer Electronics in Vietnam

    ... the different categories are mixed. With COVID-19 restrictions now lifted and consumers returning to more active lifestyles it is products that are linked to more active lifestyles that are seeing among the strongest performances, such ... Read More

  • Consumer Electronics in Turkey

    ... The year 2023 is proving difficult for the country and its citizens due to the economic crisis and the devastating earthquake that hit the country in February 2023. With inflation remaining at extraordinary levels, consumers ... Read More

  • Home Video in the United Kingdom

    ... in 2023 is much lower compared to the previous two years. One of the more positive factors is that OLED TVs has resumed double-digit growth after a weak 2022 due to issues with semiconductor supplies, ... Read More

  • Home Video in Colombia

    ... 12 months from March 2022 to March 2023, the Colombian peso was devalued almost 20% against the dollar, which is significant in a category in which nearly all products are imported. Euromonitor International's Home Video ... Read More

  • Consumer Electronics in Austria

    ... retail value sales, at least in current terms, over 2023, with many categories set to post retail volume sales declines. However, at constant 2023 prices, consumer electronics is expected to register another strong decline in ... Read More

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