Soap & Bath Products Market Research Reports & Industry Analysis

The soap and bath products industry is comprised of establishments whose primary concern is the manufacturing, distribution, and retailing of soap and other bathing products (such as shower gels, bath salts, bubble bath, bath oils, etc.). Industry consumers are typically focused on the scent and moisturizing capabilities of the product they are considering for purchase. These characteristics are typically heralded as the most influential to potential consumers. In recent times consumers have started to become more aware of the ingredients in soap and bath products. Due to this awareness they are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents significant growth potentially. Traditional soap and bath product companies are striving to meet the needs of this new type of consumer. Soap and bath retailers that previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and newer niche companies that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as consumer income. Additionally, the soap and bath products industry is creating products geared toward the aging process, and also products geared specifically towards children.

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Soap & Bath Products Industry Research & Market Reports

  • Beauty and Personal Care in the Netherlands

    ... mainly came from high inflationary pressure on prices, with retail volume sales decreasing in most categories at the end of the review period. The overall decline in demand was impacted heavily by higher prices for ... Read More

  • Bath and Shower in the Philippines

    ... the COVID-19 pandemic. Consumers viewed these products as essential in reducing the risk of transmission of the virus, while many households also stockpiled these items due to concerns over supply shortages. Hand sanitisers, however, subsequently ... Read More

  • Bath and Shower in Slovakia

    ... a total of 153 stores in 2023, which is twice the number held by the grocery chain Kaufland. The Dutch low-cost retailer Action has opened its 10th store since its first launch two years ago. ... Read More

  • Bath and Shower in Norway

    ... for products like liquid soap, bar soap, and hand sanitisers. Euromonitor International's Bath and Shower in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Beauty and Personal Care in Algeria

    ... on the previous year. This was mainly due to stubbornly high inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and the weakness of the dinar. Most categories recorded ... Read More

  • Beauty and Personal Care in Hungary

    ... driving demand for specialised products such as therapeutic toothpaste, skin-friendly formulations, and anti-agers. Second, despite facing ongoing inflationary pressures and steep price increases, consumers continued to display a growing commitment to skin care, hair care, ... Read More

  • Beauty and Personal Care in Vietnam

    ... generally maintain conservative monthly budgets and prioritise basic functional products but are still willing to spend extra money for good-quality items within beauty and personal care, and in 2023 many were able to increase their ... Read More

  • Bath and Shower in Vietnam

    ... They are now showing a pronounced willingness to invest in products that enhance their bath and shower routines, and while this does mean reduced brand loyalty in many cases, it is also leading to a ... Read More

  • Beauty and Personal Care in Kuwait

    ... and economic expansion, opportunities abound for both local and international players. Kuwaiti consumers wield significant spending power, bolstered by a high GDP per capita and government initiatives to enhance national employment. Adaptation to regional preferences ... Read More

  • Beauty and Personal Care in the Philippines

    ... in mobility, including the return of Filipinos to their physical offices and more frequent socialising with family and friends. This had an especially positive impact on categories such as colour cosmetics and fragrances which suffered ... Read More

  • Bath and Shower in Hungary

    ... and Aldi proved successful with these retailers helping to moderate the overall impact of unit price growth on the market. Retailers such as these tried to contain price increases to provide consumers with some relief ... Read More

  • Bath and Shower in the Czech Republic

    ... by promo deals and lower price points. The impact of inflation and the increasing cost of living saw volumes contract in most bath and shower categories in the final year of the review period. Inflationary ... Read More

  • Beauty and Personal Care in the Czech Republic

    ... a decline in household consumption amidst deteriorating consumer sentiment and a high level of uncertainty. Steep rises in energy and commodity prices have triggered a cost of living crisis and put Czech consumers into saving ... Read More

  • Bath and Shower in Portugal

    ... volume growth was encouraged by consumers downtrading to cheaper items and bigger pack sizes; behaviour driven by the high level of inflation. This trend was further encouraged by retailers, in particular discounters, that promoted bigger ... Read More

  • Hand Sanitizer Manufacturing in the US - Industry Market Research Report

    ... along with dispensers for hand sanitizers. The 2020 pandemic boosted industry performance as domestic demand for hand sanitizer skyrocketed. Hand sanitizer sales jumped in 2021 as businesses reopened and consumers returned to their day-to-day activities. ... Read More

  • Bath and Shower in China

    ... continued stockpiles of such products, which contributed to current value decline for bath and shower in China in 2023. In particular, liquid soap and hand sanitisers both experienced double-digit current value growth in 2022 due ... Read More

  • Bath and Shower in Singapore

    ... in bath and shower slowed again in Singapore in 2023, as normalcy fully returned and hygiene concerns eased. Unilever maintained its leading position in bath and shower, with its brands Lifebuoy, Dove, and Lux continuing ... Read More

  • Bath and Shower in Spain

    ... year and there are signs of gradual recovery noted for over the coming years. There are a number of factors leading to this poor performance, one of which is the steep declines seen in hand ... Read More

  • Beauty and Personal Care in Bulgaria

    ... growth in current value terms, with double-digit increases across most categories. Although price increases led to changes in consumer spending, resulting in some trading down to more affordable options, most categories grew in retail volume ... Read More

  • Bath and Shower in Ireland

    ... that formed during the pandemic – such as hand sanitising and frequent hand washing – declined. This led to a strong fall in retail volume for hand sanitisers, which impacted the overall performance of the ... Read More

  • Bath and Shower in Bulgaria

    ... interest of price-conscious consumers most affected by the cost-of-living crisis. Lidl and dm both gained an advantage from store network expansion in 2023, with better coverage in smaller urban areas where consumers typically subsist on ... Read More

  • Bath and Shower in South Korea

    ... emphasises gentle and natural ingredients, is highly favoured by consumers in the bath and shower category. Despite being products primarily for cleansing, the trend is particularly pronounced in categories such as bar soap, intimate hygiene, ... Read More

  • Beauty and Personal Care in Lebanon

    ... many consumers have already curbed their spending on non-essential items. Thus, categories that are seen as essential fared well, while those which are seen as optional luxuries continue to struggle. The economic situation is easing ... Read More

  • Personal Hygiene Global Industry Guide 2019-2028

    ... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower ... Read More

  • Beauty and Personal Care in Colombia

    ... Administrative Department of Statistics), which resulted in strong price hikes for beauty and personal care products (an average of 16% during the year). Even though living costs and limited household budgets forced consumers to become ... Read More

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