Soap & Bath Products Market Research Reports & Industry Analysis

The soap and bath products industry is comprised of establishments whose primary concern is the manufacturing, distribution, and retailing of soap and other bathing products (such as shower gels, bath salts, bubble bath, bath oils, etc.). Industry consumers are typically focused on the scent and moisturizing capabilities of the product they are considering for purchase. These characteristics are typically heralded as the most influential to potential consumers. In recent times consumers have started to become more aware of the ingredients in soap and bath products. Due to this awareness they are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents significant growth potentially. Traditional soap and bath product companies are striving to meet the needs of this new type of consumer. Soap and bath retailers that previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and newer niche companies that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as consumer income. Additionally, the soap and bath products industry is creating products geared toward the aging process, and also products geared specifically towards children.

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Soap & Bath Products Industry Research & Market Reports

  • Latvia Bath and Shower

    ... the habit of frequent hand washing. That being said, the ongoing decline in volume sales is due to the normalisation of demand patterns as fears about the pandemic further abated. Indeed, overall bath and shower ... Read More

  • Serbia Bath and Shower

    ... where consumers encountered a plethora of alternative brands. Given the relatively lower importance attributed to this category, consumers exhibited a propensity to switch brands with ease, often prioritising price over quality considerations. Euromonitor International's Bath ... Read More

  • Global Hand Sanitizer Gel and Hand Soap Market by Size, by Type, by Application, by Region, History and Forecast 2019-2030

    ... projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period. The US & Canada market for Hand Sanitizer Gel ... Read More

  • Costa Rica Bath and Shower

    ... established products. This trend was particularly visible in bar soap, where antibacterial claims continued to be widely used in 2023 despite the fact that concerns about COVID-19 have now largely receded. Indeed, such claims have ... Read More

  • Denmark Bath and Shower

    ... consumption remained above pre-pandemic sales in 2023, reflecting consumers’ continued emphasis on personal hygiene standards. Nonetheless, the slowdown in the Danish economy has weighed on consumer confidence, whilst rising interest rates and energy costs have ... Read More

  • Lithuania Bath and Shower

    ... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More

  • Malaysia Bath and Shower

    ... liquid soap as its products are generally more cost-efficient than hand sanitisers and are also seen to be gentler on the skin. Nonetheless, despite seeing slower growth than over 2020 – 2022, demand for hand ... Read More

  • Egypt Bath and Shower

    ... category are considered essential. The bath and shower category saw prices increase by an average of 20-40% in several waves in 2023 due to an increase in the cost of raw materials and rising operating ... Read More

  • Estonia Bath and Shower

    ... soap. Euromonitor International's Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you ... Read More

  • Kazakhstan Bath and Shower

    ... hygiene, with some consumers believing liquid soap offers a more effective clean. Second, the development of modern retail outlets across the country has made liquid soap options more widely available and accessible. This trend comes ... Read More

  • Bath and Shower in Ukraine

    ... also a result of rising unit prices in this year. However, the performance also benefited from companies, during 2023, successfully recovering from the supply disruptions observed in 2022. Moreover, supporting the growing demand for bath ... Read More

  • Beauty and Personal Care in Chile

    ... in a decade. This made consumers much more cautious about their spending, as their disposable incomes reduced due to higher interest rates implemented by the central bank, and rising unemployment. This led consumers to prioritise ... Read More

  • Beauty and Personal Care in Israel

    ... living, with a stronger shift towards mass products in most categories. In addition, larger sizes of products were launched, as local consumers became increasingly budget conscious and interested in economising. The growing interest in combination ... Read More

  • Bath and Shower in Taiwan

    ... Due to their essential natural and frequent use, many consumers are more price-conscious when choosing bath and shower products, with many viewing the products as simply cleaning rather than an experience. As such, many consumers ... Read More

  • Bath and Shower in Turkey

    ... Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More

  • Bath and Shower in Azerbaijan

    ... any supply disruptions caused by the war in Ukraine were for the most part ironed out. That being said, with the economy slowing, consumers were price sensitive and price was the main driver of value ... Read More

  • Beauty and Personal Care in Taiwan

    ... retail value growth, remaining at 2% in Taiwan, leading the retail price of products to rise. Among beauty and personal care categories, premium fragrances saw the most significant uplift in price, at more than 10%. ... Read More

  • Bath and Shower in Chile

    ... During 2023, despite Chilean consumers’ tightened budgets, bath and shower showed healthy single-digit growth in current value terms, mainly due to the aggressive promotional strategies implemented by the main players, especially in the supermarkets channel. ... Read More

  • Bath and Shower in Israel

    ... into effect on 1 April 2023. The goal of the reform is to reduce the obstacles faced by importers and thereby ease the process. This is intended to increase competition in the market and lead ... Read More

  • Bath and Shower in Guatemala

    ... more practical and hygienic, the vast majority of local consumers still opts for bar soap to wash hands and body. Bar soap is they by far the biggest segment in the category in terms of ... Read More

  • Beauty and Personal Care in Turkey

    ... more cautious consumer. Consumers are adopting a more conservative approach to spending, prioritising essential items, and carefully considering discretionary purchases. This shift is reflected in the increased popularity of mass brands across various categories. These ... Read More

  • Beauty and Personal Care in Oman

    ... is witnessing growth, buoyed by Oman's projected status as the fastest-growing economy in the region. While the consumer base may be smaller than in KSA and UAE, the increasing economic prosperity is fostering demand for ... Read More

  • Beauty and Personal Care in Paraguay

    ... of hair care and oral care in particular. Despite challenges, fragrances and colour cosmetics enjoyed above inflation growth which helped to buoy the beauty and personal care market as a whole. Consumers continued to veer ... Read More

  • Bath and Shower in Croatia

    ... has improved and the pandemic has officially come to an end, the need for consumers to constantly disinfect their hands has receded towards vanishing point. Although many consumers remain cautious and still wash their hands ... Read More

  • Bath and Shower in Greece

    ... owing to the tightening of household budgets. Euromonitor International's Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More

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