Soap & Bath Products Market Research Reports & Industry Analysis

The soap and bath products industry is comprised of establishments whose primary concern is the manufacturing, distribution, and retailing of soap and other bathing products (such as shower gels, bath salts, bubble bath, bath oils, etc.). Industry consumers are typically focused on the scent and moisturizing capabilities of the product they are considering for purchase. These characteristics are typically heralded as the most influential to potential consumers. In recent times consumers have started to become more aware of the ingredients in soap and bath products. Due to this awareness they are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents significant growth potentially. Traditional soap and bath product companies are striving to meet the needs of this new type of consumer. Soap and bath retailers that previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and newer niche companies that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as consumer income. Additionally, the soap and bath products industry is creating products geared toward the aging process, and also products geared specifically towards children.

...Show More ...Show Less


Soap & Bath Products Industry Research & Market Reports

  • US Bath and Shower

    ... and traded down to less expensive choices, extended use of products, and purchases through discounted channels became a reality. While all product categories besides hand sanitisers experienced positive current value growth due to the inflationary ... Read More

  • Slovenia Bath and Shower

    ... inflation, with many consumers choosing to economise. Private label products have become even more attractive to price sensitive consumers, with value share rising further in 2023. Another key trend was the increasing preference for bath ... Read More

  • Pakistan Bath and Shower

    ... popularity is due to its affordable pricing and also due to its multiple uses in the household. It is also readily accessible nationwide. Unilever asserts a dominant position in the category, holding over half of ... Read More

  • North Macedonia Bath and Shower

    ... rising costs cut into players’ profit margins. A declining population also led to a fall in volume sales. Also, following the spectacular growth of hand sanitisers during the COVID-19 pandemic, the product continued its decline, ... Read More

  • Uruguay Bath and Shower

    ... and neighbouring Argentina, where the prices charged for a wide variety of fmcg tend to be considerably lower. This price difference has encouraged hundreds of thousands of Uruguayans to regularly cross the border and buy ... Read More

  • Indonesia Bath and Shower

    ... relatively mature, with limited scope for increased usage. Many of the products found in this category, such as bar soaps, are already considered basic necessities in Indonesian households, with local consumers typically showering daily due ... Read More

  • Denmark Mass Beauty and Personal Care

    ... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More

  • Ecuador Bath and Shower

    ... can be attributed largely to the declining use of products such as hand sanitisers, bar soap and liquid soap as the elevated levels of personal hygiene that emerged among the population of Ecuador at the ... Read More

  • Georgia Bath and Shower

    ... other products significantly. That being said, bar soap continue to account for most value sales. Volume growth was also higher for liquid soap than bar soap, with mainly older consumers, above 65 years of age, ... Read More

  • Latvia Bath and Shower

    ... the habit of frequent hand washing. That being said, the ongoing decline in volume sales is due to the normalisation of demand patterns as fears about the pandemic further abated. Indeed, overall bath and shower ... Read More

  • Serbia Bath and Shower

    ... where consumers encountered a plethora of alternative brands. Given the relatively lower importance attributed to this category, consumers exhibited a propensity to switch brands with ease, often prioritising price over quality considerations. Euromonitor International's Bath ... Read More

  • Global Hand Sanitizer Gel and Hand Soap Market by Size, by Type, by Application, by Region, History and Forecast 2019-2030

    ... projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period. The US & Canada market for Hand Sanitizer Gel ... Read More

  • Costa Rica Bath and Shower

    ... established products. This trend was particularly visible in bar soap, where antibacterial claims continued to be widely used in 2023 despite the fact that concerns about COVID-19 have now largely receded. Indeed, such claims have ... Read More

  • Denmark Bath and Shower

    ... consumption remained above pre-pandemic sales in 2023, reflecting consumers’ continued emphasis on personal hygiene standards. Nonetheless, the slowdown in the Danish economy has weighed on consumer confidence, whilst rising interest rates and energy costs have ... Read More

  • Lithuania Bath and Shower

    ... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set ... Read More

  • Malaysia Bath and Shower

    ... liquid soap as its products are generally more cost-efficient than hand sanitisers and are also seen to be gentler on the skin. Nonetheless, despite seeing slower growth than over 2020 – 2022, demand for hand ... Read More

  • Egypt Bath and Shower

    ... category are considered essential. The bath and shower category saw prices increase by an average of 20-40% in several waves in 2023 due to an increase in the cost of raw materials and rising operating ... Read More

  • Estonia Bath and Shower

    ... soap. Euromonitor International's Bath and Shower in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you ... Read More

  • Kazakhstan Bath and Shower

    ... hygiene, with some consumers believing liquid soap offers a more effective clean. Second, the development of modern retail outlets across the country has made liquid soap options more widely available and accessible. This trend comes ... Read More

  • Bath and Shower in Ukraine

    ... also a result of rising unit prices in this year. However, the performance also benefited from companies, during 2023, successfully recovering from the supply disruptions observed in 2022. Moreover, supporting the growing demand for bath ... Read More

  • Beauty and Personal Care in Chile

    ... in a decade. This made consumers much more cautious about their spending, as their disposable incomes reduced due to higher interest rates implemented by the central bank, and rising unemployment. This led consumers to prioritise ... Read More

  • Beauty and Personal Care in Israel

    ... living, with a stronger shift towards mass products in most categories. In addition, larger sizes of products were launched, as local consumers became increasingly budget conscious and interested in economising. The growing interest in combination ... Read More

  • Bath and Shower in Taiwan

    ... Due to their essential natural and frequent use, many consumers are more price-conscious when choosing bath and shower products, with many viewing the products as simply cleaning rather than an experience. As such, many consumers ... Read More

  • Bath and Shower in Turkey

    ... Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More

  • Bath and Shower in Azerbaijan

    ... any supply disruptions caused by the war in Ukraine were for the most part ironed out. That being said, with the economy slowing, consumers were price sensitive and price was the main driver of value ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings