Soap & Bath Products Market Research Reports & Industry Analysis

The soap and bath products industry is comprised of establishments whose primary concern is the manufacturing, distribution, and retailing of soap and other bathing products (such as shower gels, bath salts, bubble bath, bath oils, etc.). Industry consumers are typically focused on the scent and moisturizing capabilities of the product they are considering for purchase. These characteristics are typically heralded as the most influential to potential consumers. In recent times consumers have started to become more aware of the ingredients in soap and bath products. Due to this awareness they are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents significant growth potentially. Traditional soap and bath product companies are striving to meet the needs of this new type of consumer. Soap and bath retailers that previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and newer niche companies that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as consumer income. Additionally, the soap and bath products industry is creating products geared toward the aging process, and also products geared specifically towards children.

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Soap & Bath Products Industry Research & Market Reports

  • Bath and Shower in Kazakhstan

    ... that improve the condition of the skin: such as moisturizing, toning/soothing and nourishing qualities. Consumers are also increasingly opting for these products as they provide a pleasant fragrance and leave a feeling of freshness on ... Read More

  • Beauty and Personal Care in Latvia

    ... significant growth in current value sales of beauty and personal care in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a degree of trading down. On the plus ... Read More

  • Bath and Shower in Estonia

    ... was significant demand for bath and shower products such as liquid soap and hand sanitisers; however, in 2022, bath and shower returned to more normal trading conditions. Euromonitor International's Bath and Shower in Estonia report ... Read More

  • Bath and Shower in Georgia

    ... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More

  • Beauty and Personal Care in Romania

    ... recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including ... Read More

  • Bath and Shower in Poland

    ... Consumer awareness of the need to take care of hygiene and to disinfect their hands is significantly higher than in the past. However, as the first wave of panic and uncertainty of the pandemic passed, ... Read More

  • Bath and Shower in Romania

    ... the onset of the COVID-19 pandemic and sales soared during 2020 as consumers looked to minimise the risk of coming to contact with the COVID-19 virus. However, with the threat of contagion having fallen substantially ... Read More

  • Beauty and Personal Care in Georgia

    ... Georgia, with heightened time outside the home and increased occasions and social events driving the use of beauty products. As such, positive retail value and volume growth were driven by sun care, with consumers returning ... Read More

  • Asia-pacific Beauty & Personal Care Market Forecast 2023-2032

    ... factors influencing the market growth of the region include the surging need for natural as well as organic products, the rising young population, and manufacturers’ efforts toward improving their product lines in order to fulfill ... Read More

  • Europe Beauty & Personal Care Market Forecast 2023-2032

    ... leading factors influencing the market growth of the region include the awareness campaigns and programs initiated by government agencies as well as international organizations, the increasing demand for organic and natural beauty & personal care ... Read More

  • Global Palm Methyl Ester Derivatives Market Size Study & Forecast, by Product (Palm Methyl Caprylate, Palm Methyl Laurate, Palm Methyl Myristate, Palm Methyl Palmitate, Palm Methyl Stearate, Palm Methyl Oleate, Palm Methyl Linoleate) by Source (Crude palm Oil, Palm Kernel Oil), by End Use (Soaps & Detergents, Personal Care & Cosmetic Products, Food & Beverages, Lubricants & Additives, Solvents) and Regional Analysis, 2022-2029

    ... (Crude palm Oil, Palm Kernel Oil), by End Use (Soaps & Detergents, Personal Care & Cosmetic Products, Food & Beverages, Lubricants & Additives, Solvents) and Regional Analysis, 2022-2029 Global Palm Methyl Ester Derivatives Market is ... Read More

  • Bath and Shower in Nigeria

    ... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More

  • Bath and Shower in Costa Rica

    ... bar soap. The pandemic pushed consumers away from soap, as they did not want to use a product that someone else had already used and this behaviour continued in 2022. Body wash/shower gel is also ... Read More

  • Bath and Shower in Ecuador

    ... considerably. As sales of bath and shower began to normalise, this led to sales decline in 2022, although retail volumes remain well above pre-pandemic levels. One of the big winners during the COVID-19 pandemic was ... Read More

  • Beauty and Personal Care in Bangladesh

    ... than seen in 2020 and 2021 due to the COVID-19 pandemic coming to an end. Moreover, the spread of Western consumption trends continue to boost the demand, particularly among young people, who are increasingly informed ... Read More

  • Bath and Shower in Morocco

    ... Growing frequency of usage as consumers have sought to maintain stricter personal hygiene regimens continued to drive volume growth in 2022, along with population growth. Moreover, demand for bath and shower products increased sharply following ... Read More

  • Bath and Shower in France

    ... great disparities within the category. Solid soaps and liquid soaps, whose sales had exploded during the peak of COVID-19, are falling significantly due to the post-pandemic landscape heralding less stringent handwashing and other sanitary gestures. ... Read More

  • Beauty and Personal Care in Italy

    ... of the easing of restrictions linked to COVID-19. March saw the end of the state of health emergency, while May witnessed the lifting of the obligation to wear face masks in most indoor public places ... Read More

  • Bath and Shower in Italy

    ... above that seen prior to the onset of the COVID-19 crisis. Hand sanitisers, which was a niche market in the pre-pandemic period, suffered particularly severely in 2022 because of Italian consumers’ decreasing concerns about COVID-19 ... Read More

  • Global Microbiome Balancing Body Wash Market Growth 2023-2029

    ... to grow at a CAGR of 20.3% from 2023 to 2029. United States market for Microbiome Balancing Body Wash is estimated to increase from US$ million in 2022 to US$ million by 2029, at a ... Read More

  • Global Microbiome Balancing Body Wash Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029

    ... USD 221.2 million in 2022 and is forecast to a readjusted size of USD 737 million by 2029 with a CAGR of 18.8% during review period. The influence of COVID-19 and the Russia-Ukraine War were ... Read More

  • Beauty and Personal Care in Tanzania

    ... Personal Care in Tanzania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors ... Read More

  • Global Microbiome Balancing Body Wash Supply, Demand and Key Producers, 2023-2029

    ... CAGR during the forecast period (2023-2029). This report studies the global Microbiome Balancing Body Wash production, demand, key manufacturers, and key regions. This report is a detailed and comprehensive analysis of the world market for ... Read More

  • Bath and Shower in Indonesia

    ... habits newly formed during the public health crisis were maintained towards the end of the review period. This was especially visible in terms of the habits related to health- and hygiene-conscious behaviour, such as wearing ... Read More

  • Liquid Hand Soap Market - by Packaging Type (Pouch, Bottle, Tube), By Nature (Organic, Synthetic), By Distribution Channel (Supermarkets/hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores), By Application (Household, Commercial) & Global Forecast, 2023 - 2032

    ... Global Liquid Hand Soap Market size will grow exponentially through 2032. Increasing urbanization and per capita income in developed and developing nations has increased consumer spending on personal hygiene products such as liquid hand soaps. ... Read More

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