Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Argentina
... of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product ... Read More
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Men's Grooming in Colombia
... of new products did not prevent a significant decline in volume. While the largest category in men’s toiletries in value terms remained men’s deodorants, volume growth in this category was limited by maturity. Nonetheless, players ... Read More
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Beauty and Personal Care in El Salvador
... and more dynamic promotions, while pack sizes polarised between large and small as consumers sought to either make volume savings or limit their spending. Mass price brands took advantage of the inflationary context to achieve ... Read More
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Men's Grooming in Finland
... Men's Grooming in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors ... Read More
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Beauty and Personal Care in Jordan
... compared to international counterparts, contributed to this shift. While some consumers embraced these local alternatives, others remained loyal to established international brands. This shift underscores a nuanced consumer landscape, where price sensitivity and brand loyalty ... Read More
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Men's Grooming in Saudi Arabia
... but want to follow simple and relatively quick routines to achieve this. As well as focusing on their appearance there is a growing interest in what impact men’s grooming can have on their health and ... Read More
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Men's Grooming in Canada
... categories, there was a marginal uptick in skin care driven by men's increasing focus on maintaining healthy and youthful-looking skin. However, inflationary pressures led to higher prices, prompting men to adopt a more value-conscious approach ... Read More
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Men's Grooming in Belgium
... downward trajectory in 2023. The rising cost of living brought on by higher inflation pressure also continues to dampen demand, as consumers were more reluctant to invest in new shaving products. The long beard trend ... Read More
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Men's Grooming in Japan
... in the space, which activated sales. Increasing awareness of beauty and personal care amongst male consumers was brought about mainly by two factors. One was the end of the pandemic, which had kept people at ... Read More
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Men's Grooming in New Zealand
... men's grooming in 2023. Across most subcategories, mainstream brands continue to be dominant due to a consumer preference for familiar products. Mainstream brands are widely available at large grocery retailers and discount pharmacies. Mainstream brands ... Read More
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Saudi Arabia Perfume Market Report by Type (Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche), Value (Luxury and Mass), Gender (Male, Female, and Unisex), and Company Analysis 2024-2032
... Market is expected to reach US$ 3,374.72 Million by 2032. The CAGR for the market from 2024 to 2032 is 5.95%. Renub Research states that it amounted to US$ 2,005.99 Million in 2023. Their rich ... Read More
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2024 Global Forecast for Aftershave preparations (all forms) (2025-2030 Outlook)-Manufacturing & Markets Report
... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More
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Opportunities in the Global Male Toiletries Sector 2024
... in 2028. In volume terms, the sector is forecast to grow from 4.6 billion units in 2023 to 5.1 billion units in 2028. The Americas represented the largest region for the global male toiletries sector ... Read More
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Men's Toiletries Market - By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), By Price Category (High/Premium, Mid, Low), By Age Group, By Distribution Channel, Forecast 2024 - 2032
... - 2032 Global Men’s Toiletries Market will witness 5.7% CAGR between 2024 and 2032 due to the continuous launch of new products by leading companies. With the evolution of grooming standards and increased emphasis on ... Read More
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Global Cosmetics for Men Market Growth (Status and Outlook) 2024-2030
... in downstream market, the Cosmetics for Men is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the ... Read More
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2024 Global: Beard Grooming Products Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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India Shaving Cream Market, By Type (Pre-shave Cream, Aftershave Cream); By Application (Household, Saloon); By End User (Teenagers, Adults); By Distribution Channel (Supermarkets, Convenience Stores, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 India Shaving Cream Market Size Booming at Significant CAGR of 6.1% to Surpass USD 2.6 Billion by 2030 India Shaving Cream Market is flourishing due to the ... Read More
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Health and Beauty Specialists in Denmark
... relatively well in 2023 with falling unemployment and inflation, individual consumers still felt pressure from higher energy bills and interest payments. This resulted in many consumers trying to save money by either shifting to less ... Read More
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The 2025-2030 World Outlook for Aftershave
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2025-2030 World Outlook for Aftershave Lotions and Creams
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Shaving Systems
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Shaving Razors and Depilators
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Men's Grooming
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Men's Deodorants and Antiperspirants
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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The 2025-2030 World Outlook for Men's Skin Care Products
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More
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