Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Croatia
... While men’s pre-shave and men’s post-shave each continued to register declining demand, volume sales of men’s razors and blades rebounded strongly during the year despite significant unit price increases due to high inflation. Nonetheless, it ... Read More
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Men's Grooming in Switzerland
... inflationary factors, as seen in other beauty and personal care categories. These included price increases resulting from rising costs of raw materials, packaging, energy and transportation. Nonetheless, there were positive, if mainly slow, increases in ... Read More
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Men's Grooming in Sweden
... between men's and women's skin and hair. This shift creates opportunities for brands to develop targeted products across various categories, catering to the evolving preferences of Swedish men. Euromonitor International's Men's Grooming in Sweden report ... Read More
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Men's Grooming in Greece
... in categories like bath and shower, where growth in men-specific brands in 2023 was driven by brands such as Old Spice and Axe, which invest heavily in advertising and male-focused communication. Euromonitor International's Men's Grooming ... Read More
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Men's Grooming in Thailand
... variants as local men demanded suitable and tailored options beyond just deodorants, bath and shower, and hair care. One trend was increased investment in more sophisticated and advanced formulas targeting men, with skin care, hair ... Read More
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Men's Grooming in Bosnia and Herzegovina
... to increase product prices. Growing consumer interest for grooming products and maintaining one’s appearance is helping to fuel sales of men’s grooming products. However, several categories declined in volume terms in 2023, due to the ... Read More
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Men's Grooming in Dominican Republic
... In later years, Dominicans renewed their interest in activities outside the home whilst remote work became less and less frequent, so the habit of shaving tended to recover. In 2023, men’s razors and blades has ... Read More
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Men's Grooming in Bolivia
... sharp decline in foreign cash reserves, this dampened volume sales. As such, consumers prioritised essentials and also increasingly bought smuggled imported brands, which are widely available through traditional channels such as outdoor markets. Deodorants and ... Read More
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Men's Grooming in the Czech Republic
... retail value and volume terms during the year. Mass men’s skin care outperformed the current value growth of the premium segment for the first time since before the COVID-19 crisis. The mass men’s skin care ... Read More
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Men's Grooming in Slovakia
... and beards are popular in Slovakia, which has negatively influenced demand for shaving products, although it supported the growth in men’s hair care. Despite the overall positive trajectory, a large proportion of value sales were ... Read More
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Men's Grooming in Algeria
... conservative in their attitudes to personal grooming than older generations and more influenced by exposure to celebrity culture and international style trends via social media platforms such as Facebook, Instagram, TikTok etc. Urbanisation and increasing ... Read More
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Men's Grooming in Vietnam
... demand for men's products, given that Vietnam is home to more men than women. Young men, who are exploring the internet earlier and experiencing puberty sooner, are actively seeking skin care and grooming knowledge online. ... Read More
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Men's Grooming in the Netherlands
... performances for men’s deodorants and fragrances. Meanwhile, the hikes in gas and electricity prices were a major reason for the strong decline in retail volume sales of men’s bath and shower. Consumers, in general, have ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Men's Grooming in Norway
... maturity, a modest premiumisation trend, the growing preference for facial hair, and increasing sales through low-cost stores. Men's toiletries, however, saw a positive performance in 2023 due to the strong showing of men's fragrances and ... Read More
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Men's Grooming in Hungary
... smooth shave. This has led to a surge in demand for men’s shaving and styling creams tailored to facilitate these needs. Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size ... Read More
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Men's Grooming in the Philippines
... an especially positive impact on products such as men’s fragrances, men’s skin care and men’s deodorants. Additionally, men started to take part in sport and fitness activities on a more regular basis. This not only ... Read More
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Men's Grooming in China
... the strongest growth from a low base, while due to the stable demand for men’s shaving products, this category also saw a stronger rebound than the average within men’s grooming. Conversely, men’s hair care, and ... Read More
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Global Men’s Health and Wellness Market: Analysis By Type (Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and Others), By Distribution Channel (Online and Offline), By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2029
... Impact Analysis of COVID-19 and Forecast up to 2029 Men's health and wellness includes a broad and holistic approach to men's physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness ... Read More
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Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)
... USD 75.09 billion by 2029, growing at a CAGR of 5% during the forecast period (2024-2029). Increasing focus on personal grooming habits and rising expenditure capacity of individuals are the major factors behind the escalating ... Read More
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Men's Grooming in Singapore
... evolve and perceptions of masculinity change, men are increasingly embracing new grooming habits as part of their daily routine. Men are also becoming more discerning about the products they use, seeking out specialised grooming solutions ... Read More
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Men's Grooming in Ireland
... from purchasing male-specific items, turning to gender-neutral or family products to save money. This impacted the overall retail volume growth of the landscape in 2023; this eroded the category's performance in 2023, with product areas ... Read More
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Men's Grooming in Bulgaria
... mainly by unit price increases, while volume growth maintained more modest growth rates. Mass products performed better than premium products in 2023 due to price sensitivity. Moreover, it is typically Bulgarian women that shop for ... Read More
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Men's Grooming in Spain
... The economic landscape and consumers’ lower spending power are major factors in men’s grooming as, beyond consumers’ preference for gender-specific fragrances, multi-use products tend to be favoured in men’s grooming. For example, as seen with ... Read More
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Men's Grooming in South Korea
... demand remains within the mass segment in these categories. There are a few products available in the market, but sales remain insignificant. Premium brands tend to opt for a unisex positioning, rather than focusing exclusively ... Read More
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