Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Slovenia Men's Grooming
... has undoubtedly peaked, there are still significant numbers of young Slovenian men who prefer to avoid shaving wherever possible, instead using an electric beard trimmer to keep their facial hair looking neat and tidy. At ... Read More
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North Macedonia Men's Grooming
... well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving. Euromonitor International's Men's Grooming in North Macedonia report offers a comprehensive guide to the ... Read More
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Pakistan Men's Grooming
... displayed a heightened interest in presenting themselves well, resulting in a surge in sales of fragrances. This trend highlights a shift in consumer priorities towards personal grooming and self-expression, signalling opportunities for brands to capitalise ... Read More
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Indonesia Men's Grooming
... especially positive impact on products such as men’s hair care, men’s skin care and men’s shaving. Additionally, more men in Indonesia paid greater attention to enhancing their appearance and expanding their grooming regimes, with social ... Read More
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Uruguay Men's Grooming
... premium men’s fragrances registered increasing demand. This positive performance can be attributed largely to the increasing trend among local men for paying more attention to their personal grooming. In fact, in per capita spending on ... Read More
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Serbia Men's Grooming
... Serbians to adopt grooming habits, marking a notable shift in attitudes towards self-care. Interestingly, the purchasing of men's grooming products is often carried out by women. Euromonitor International's Men's Grooming in Serbia report offers a ... Read More
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Egypt Men's Grooming
... products significantly increased. Reasons for these price rises included a big increase in the prices of imported raw materials due to the devaluation of the Egyptian pound. In addition, the increase in fuel prices affected ... Read More
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Malaysia Men's Grooming
... to their appearance and overall wellbeing, particularly in the case of millennials and Gen Z consumers. When it comes to men’s grooming local consumers tend to prioritise hair care, and men’s styling products are key ... Read More
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Lithuania Men's Grooming
... was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels. Premium hair care products were the second leading category, with sales growth primarily driven by men returning ... Read More
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Latvia Men's Grooming
... grooming has once again become a daily habit among Latvian men driving sales of men’s grooming products, with particular emphasis on using bath and shower and deodorants. Price inflation added further stimulus to constant value ... Read More
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Costa Rica Men's Grooming
... soap that is suitable for cleansing the body, hands and hair, Suave Men Body & Face Wash, and a 3-in-1 body, face and post-shave lotion from Lubriderm. Beauty and personal care items offering greater versatility ... Read More
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Estonia Men's Grooming
... COVID-19 lockdowns, with current value and volume declines, 2022 and 2023 saw heightened demand. This increase was in line with the return to work, social activities, and the gym, fuelling product demand. In addition, the ... Read More
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Ecuador Men's Grooming
... as the clean shaven look is no longer considered essential. However, rather than wearing shaggy, unkempt beards, local men are interested in having well-groomed and neatly trimmed beards and this has boosted sales of a ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Kazakhstan Men's Grooming
... appearance. Men are increasingly incorporating hair, face, and body care products into their routines, demonstrating a growing awareness of self-care. However, Kazakh men generally remain conservative in their grooming habits, with most sticking to a ... Read More
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Denmark Men's Grooming
... propensity to spend recovered slightly. Since the COVID-19 pandemic, men have returned back to work and are keen to socialise, placing a bigger focus on personal appearance. Nevertheless, in 2023 interest rates rises and utility ... Read More
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Spotlight on Asia Health and Beauty Consumers
... patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles ... Read More
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Men's Grooming in Ukraine
... men’s grooming products, women often bought these products for their male partners who were serving in the army. This was helping to drive growth In men’s grooming in 2023, as was the relative normalisation of ... Read More
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Men's Grooming in Taiwan
... male celebrities usually have clear skin and the perception of clean pores. Euromonitor International's Men's Grooming in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Men's Grooming in Chile
... to stabilise in the country, the category gained momentum, recording higher growth rates than in the previous year, reaffirming that these types of products have become a more valued part of men’s lifestyles. In terms ... Read More
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Men's Grooming in Israel
... women. However, as men's grooming has become more commonplace, more and more articles are being published targeting the male reader, recommending products and different types of grooming practices. In addition, social media is pushing forward ... Read More
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Men's Grooming in Guatemala
... believe a habit a shaved face gives the appearance of cleanliness, as well as in the rural population. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of ... Read More
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Men's Grooming in Azerbaijan
... disruptions caused by the war in Ukraine were for the most part ironed out. Men’s shaving continued to account for most value sales, while men’s fragrances registered the highest value growth. However, other more niche ... Read More
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Men's Grooming in Turkey
... grooming was considered a niche pursuit. Turkish men are becoming increasingly aware of the benefits of skin care, hair care, and overall wellness routines. These practices are now viewed as preventative measures in maintaining good ... Read More
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Men's Grooming in Peru
... taking care of their appearance in Peru, they tend to be more practical with their purchasing selections and are not willing to dedicate a lot of time to their personal care routines. In this context, ... Read More
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