Men's HBC Market Research Reports & Industry Analysis

The modern man is taking greater pride in his appearance, making conscientious choices when selecting the appropriate grooming or health and beauty care products. This includes contemplating the impact a particular razor blade or aftershave will have on his unique skin composition, how different brands of deodorant mingle with his personal scent, or even which haircare products produce the perfect hairdo for both days spent in the office and nights spent indulging in social, leisurely interactions.

Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.

Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.

Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.

Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.

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Men's HBC Industry Research & Market Reports

  • Male Toiletries in South Africa

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & ... Read More

  • Male Toiletries in the United States

    ... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable ... Read More

  • Male Toiletries in France

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in the United Kingdom

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & ... Read More

  • Male Toiletries in the Netherlands

    ... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave ... Read More

  • Male Toiletries in Europe

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in Germany

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in Italy

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in Mexico

    ... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave ... Read More

  • Male Toiletries in China

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in Japan

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in Singapore

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - ... Read More

  • Male Toiletries in South Korea

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & ... Read More

  • Male Toiletries in North America

    ... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave ... Read More

  • Global Male Toiletries

    ... key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men's and ... Read More

  • Male Toiletries in Switzerland

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & ... Read More

  • Middle East and Africa Beauty and Personal Care in Middle East and Africa

    ... in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major force behind the regional growth expected in Middle East and Africa in the coming years, particularly through its thriving ... Read More

  • Asia Pacific Beauty and Personal Care

    ... However, a difficult economic backdrop, such as high inflation resulting in rising costs and prices in Japan, was holding back the recovery from the pandemic losses in some countries. The forecast period is generally expected ... Read More

  • Latin America Beauty and Personal Care

    ... care sales recover from the losses experienced during the pandemic. Although premium products suffered more when COVID-19 first hit the region in 2020, they have since been outperforming mass products, with this expected to continue ... Read More

  • Shaving Lotions and Creams

    ... reach US$18.8 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2023-2030. Pre-shave Lotions and Creams, one of the segments analyzed in the report, is expected to record a 6.8% CAGR ... Read More

  • Western Europe Beauty and Personal Care

    ... beauty and personal care performance in Western Europe. The growth in real value terms was much stronger in 2023 than a year earlier, however, with 2022 particularly badly hit by the high inflation being seen ... Read More

  • Beard Grooming Products Market Report by Product (Beard Oil, Beard Wax, Beard Shampoo, and Others), Type (Conventional, Organic), Age Group (Millennials, Gen X, Baby Boomer), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), End-User (Personal, Commercial), and Region 2024-2032

    ... Others), End-User (Personal, Commercial), and Region 2024-2032 The global beard grooming products market size reached US$ 29.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.6 Billion by 2032, exhibiting ... Read More

  • Men`s Grooming Products

    ... by 2030, growing at a CAGR of 5.0% over the analysis period 2023-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$41.1 Billion ... Read More

  • Morocco Men's Grooming

    ... category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, as well as the growing three-day beard trend amongst young men, which are both leading to a reduction in ... Read More

  • Tunisia Men's Grooming

    ... across Tunisia. These brands established a widespread presence throughout the country, offering affordable pricing that appealed to both low and middle-income consumers. As a result, they became the preferred choice for many individuals seeking convenient ... Read More

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