Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Brazil Men's Grooming Market Overview, 2028
... for approximately one-third of the total male-grooming retail business In Brazil; men’s fragrances account for the largest portion (more than 35%) of men’s grooming product sales due to the country’s strong cultural tradition of giving ... Read More
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Italy Men's Grooming Market Overview, 2028
... often known for their stylish and sophisticated sense of fashion. Personal hygiene is important to Italian men. In addition to men’s grooming products, Italian men also take care to maintain their hair, beard, and other ... Read More
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Global Men's Grooming Market Outlook, 2028
... to having a positive self-image in society. It establishes a person's intelligence, professionalism, maturity, and intellect. Many companies are focusing on providing unique personal care products with a value proposition for customers in order to ... Read More
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United Kingdom (UK) Men's Grooming Market Overview, 2028
... In recent years, the men's grooming market in the UK has experienced significant growth, driven by a combination of changing attitudes towards male grooming and a growing interest in high-quality, premium grooming products. Many UK ... Read More
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Australia Men's Grooming Market Overview, 2028
... oil or facial cleanser. Men aged 25 to 54 are increasingly subscribing to new product categories like facial cleansers and moisturisers, while the use of traditional bathroom products like hair care, deodorants, and aftershave is ... Read More
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Spain Men's Grooming Market Overview, 2028
... and across the globe, many Spanish beauty brands are now also producing a wide range of products for men. Many Spanish men are aware of the need of personal hygiene and utilise men's grooming products ... Read More
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Germany Men's Grooming Market Overview, 2028
... In Germany, for example, it is customary for people to remove their shoes before entering a residence in order to avoid tracking dirt and viruses inside. Germans take good care of themselves when it comes ... Read More
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Mexico Men's Grooming Market Overview, 2028
... changing attitudes towards personal grooming among Mexican men. In addition, there is a growing trend of men seeking out premium grooming products and services, which have led to the emergence of several high-end barber shops ... Read More
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China Men's Grooming Market Overview, 2028
... men, the growth of e-commerce platforms, and the rising disposable income of Chinese consumers. The male beauty market in China has gradually become a new driver of growth for men's grooming market in China Gen ... Read More
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Europe Men's Grooming Market Outlook, 2028
... masks, and anti-aging creams are examples of these products. In addition, they include cosmetics such as concealers and bronzers. Men in Europe are now more conscious of their personal appearance and are willing to invest ... Read More
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Asia-Pacific Men's Grooming Market Outlook, 2028
... as well as rapid urbanisation in countries such as China, Japan, and India. The presence of young men in most Asian Pacific urban clusters has a high set of disposable income. These customers enjoy pedicures ... Read More
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Global Men's Grooming Market Overview, 2023-28
... In the case of men, both teenagers and adults place a high value on personal grooming. However, the products chosen may differ depending on the application. Men are spending more money on grooming products as ... Read More
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Middle East & Africa Men's Grooming Market Outlook, 2028
... young adults in the Middle East and Africa, is expected to boost the market for men's grooming products. Furthermore, growing awareness of men's grooming products in developing regions is expected to propel the market growth ... Read More
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Colombia Men's Grooming Market Overview, 2028
... styling products, skin care products, and fragrances to maintain their appearance. In addition to personal hygiene, cultural traditions also play a role in men's grooming culture in Colombia. For example, many men in Colombia have ... Read More
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Saudi Arabia Men's Grooming Market Overview, 2028
... grooming goods in Saudi Arabia is predicted to expand gradually in the future years, owing to factors such as a young population, increasing urbanisation, and increased awareness of personal grooming. Furthermore, the Saudi government has ... Read More
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United States (USA) Men's Grooming Market Overview, 2028
... male grooming products market in the United States. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook, is driving the market growth. At present, changing lifestyles, along with ... Read More
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Argentina Men's Grooming Market Overview, 2028
... about their appearance and are willing to invest in grooming products and services to achieve their desired look. The most popular categories of men's grooming products in Argentina include deodorants, shaving products, hair care products, ... Read More
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France Men's Grooming Market Overview, 2028
... are noted for taking care in their looks. When it comes to grooming, French men prefer a more natural, effortless style, with a focus on clean, healthy skin, well-groomed facial hair, and simple, classic hairstyles. ... Read More
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Japan Men's Grooming Market Overview, 2028
... of ""double cleansing,"" a skincare technique that involves using an oil-based cleanser followed by a water-based cleanser to thoroughly remove dirt and impurities from the skin. Additionally, there is a growing trend of Japanese men ... Read More
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South Korea Men's Grooming Market Overview, 2028
... in recent years, with millions of fans around the country who are inspired by the fashion, beauty, and grooming styles of their favourite K-pop stars. Many K-pop stars are known for their flawless and radiant ... Read More
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South Africa Men's Grooming Market Overview, 2028
... this trend has emerged: Increasing awareness of personal grooming: As South Africa has become more modern and urbanized, there has been a greater emphasis on personal grooming and appearance. This has led more men to ... Read More
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United Arab Emirates (UAE) Men's Grooming Market Overview, 2028
... take care of their grooming needs. Shaving creams, aftershaves, hair styling products, deodorants, and other grooming goods are popular among men in the UAE. In recent years, there has been a surge in the popularity ... Read More
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Men’s Hair Color Market Research Report Forecast till 2030
... 2030. Hair coloring is an in-vogue trend that can be completed expertly by a hairdresser or independently at home. Hair coloring is progressively acquiring acknowledgment among the male populace. Men's hair color is accessible in ... Read More
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Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... market to reach US$ 115.3 Billion by 2028, exhibiting a CAGR of 6.3% during 2023-2028. Grooming products help individuals to maintain their overall hygiene and physical appearance. In recent years, the male grooming patterns have ... Read More
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Global Aftershave Lotions & Creams Market Growth (Status and Outlook) 2023-2029
... the skin and a moisturizer to soften the skin. LPI (LP Information)' newest research report, the “Aftershave Lotions & Creams Industry Forecast” looks at past sales and reviews total world Aftershave Lotions & Creams sales ... Read More
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