Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Uruguay
... some more inclined to trade up to premium products. For example, premium men's fragrances achieved a strong performance in 2022, despite average unit prices rising by some 10%-15% in the previous year. Premium fragrances are ... Read More
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Men's Grooming in Tunisia
... grooming in Tunisia remained attractive to many investors, which enabled the category to grow. New product launches attracted consumers and drove sales in the category. International leaders, such as L'Oréal, Gillette and Nivea, are present ... Read More
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Men's Grooming in Serbia
... Premium men’s toiletries and premium men’s fragrances recorded higher value sales growth, albeit from a low base, than the mass counterparts thanks to a growing number of occasions when premium beauty and personal care products ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Men's Grooming in Egypt
... significantly diminished. In this environment, all consumers looked to economise in 2022 and the beginning of 2023. Men have minimised the frequency of buying expensive razors, for instance. They have also tried to eliminate non-essential ... Read More
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Beauty and Personal Care in Ethiopia
... most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden ... Read More
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Men's Grooming in South Africa
... the pandemic, the majority of skin care brands focused on their established target market, which was predominantly women and teenagers, as there was only a small number of skin care products that were specifically for ... Read More
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Men's Grooming in the United Arab Emirates
... in men’s journals and blogs, as local male consumers engage with health and wellness for the first time. However, this is not just about physical health – a more holistic approach to wellness is taking ... Read More
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Beauty and Personal Care in Laos
... consumers once again prioritise their appearance. Consumers are now being negatively impacted by global inflation, which are encouraging many low-income consumers to be more conservative with spending. Euromonitor International's Beauty and Personal Care in Laos ... Read More
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Beauty and Personal Care in Kazakhstan
... was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. ... Read More
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Men's Grooming in Kazakhstan
... back-to-work trend encouraged men to resume their old grooming habits, leading to a positive impact on the category. However, men in Kazakhstan are generally taking more interest and care of their appearance which is driving ... Read More
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Men's Grooming in Latvia
... men’s grooming in 2022, constant value sales fell slightly. That being said, volume sales increased, as consumers reacted to the hefty price rises by trading down. Toiletries in particular performed well. Euromonitor International's Men's Grooming ... Read More
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Beauty and Personal Care in Sri Lanka
... a role, due to the current challenges price and accessibility were the key influences on sales of beauty and personal care in 2022. While there are limited alternatives to beauty and personal care, some consumers ... Read More
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Men's Grooming in Estonia
... recorded growth, with the return to work, social activities and the gym fuelling product demand. Euromonitor International's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at ... Read More
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Men's Grooming in Poland
... achieved double-digit value growth in 2022, although part of the growth originated from rising prices. Moreover, some men continue to keep their daily care routine to a minimum. Men also tend to opt for all-in-one ... Read More
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Men's Grooming in Georgia
... the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022. Euromonitor International's ... Read More
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Men's Grooming in Romania
... on demand for men’s shaving is the enduring popularity of beards, especially our men in their 30s and 40s. While the peak of the fashion for beards has undoubtedly already passed, there are still significant ... Read More
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Beauty and Personal Care in Cambodia
... the industry now faces a new set of challenges as global inflation and rising transportation costs are seeing prices rise across the categories. This is forcing consumers to be more mindful of their spending habits ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Men's Grooming in Ecuador
... men and women in recent years, with hair loss becoming a growing issue for some men. This type of shampoo is normally aimed at men for whom hair loss tends to be more noticeable. Supermarkets ... Read More
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Men's Grooming in Costa Rica
... barbershops went out of business during the pandemic, several have reopened, offering their visitors specific brands such as Arium and Tech Italy. Barbershops have also contributed to a shift from hair gel to hair wax ... Read More
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Men's Grooming in Morocco
... to pay attention to their appearance. This has spurred strong growth in sales of men’s grooming products in recent years, with the use of a wide range of male-specific beauty and personal products having become ... Read More
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Men's Grooming in France
... the pandemic, when many male consumers became lazy regarding their grooming routines during the lockdowns. In 2022, value growth was primarily being driven by inflationary pressures and the fact that premium categories, such as premium ... Read More
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Men's Grooming in Italy
... wear face masks in shops in May, in most offices from the summer and on public transport and in schools from September, led male consumers to spend less time at home and encouraged them to ... Read More
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Global Wet Shave Market Size study & Forecast, by Gender (Male, Female), by Product (Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades, Others), by Distribution Channel ( Hypermarkets, Supermarkets, Independent Retailers, Others), and Regional Analysis, 2022-2029
... and Regional Analysis, 2022-2029 Global Wet Shave Market is valued approximately USD 14.70 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.5% over the forecast period 2022-2029. ... Read More
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