Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in Cameroon
... were cheaper alternatives coupled with the fact that the availability of pre- and post-shave brands were limited in the country. By the end of the review period, this scenario had evolved with dozens of international ... Read More
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Men's Grooming in Mexico
... a growing customer base for men’s grooming products in beauty care, the industry continues to put efforts into redefining the concept of masculinity, with messages that normalise the use of a wider range of products. ... Read More
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Men's Grooming in Australia
... men remain popular and relevant, particularly in categories with a traditional, generalised focus on the female consumer, such as skin care and hair care. Retailers have continued to expand their men’s grooming sections across all ... Read More
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Men's Grooming in Hong Kong, China
... who focused on health and wellness, leading to greater awareness of the importance of proper skin care. Another growth driver was greater mobility outside of the home in the second half of the year, as ... Read More
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Industry Insights - Trends and Opportunities in Male Grooming
... which health and beauty brands can understand the needs of male shoppers. Scope Growth in men's personal care looks set to continue across the globe. The winners are likely to be those companies who are ... Read More
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Men's Grooming in the US
... over the rest of the review period. In terms of its 2022 performance, men’s shaving recorded positive growth in current value terms, but falling sales in volume and real value terms. Men’s razors and blades ... Read More
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The World Market for Pre-Shave, Shaving, or After-Shave Preparations: A 2024 Global Trade Perspective
... or after-shave preparations. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor ... Read More
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The World Market for Razors and Razor Blades: A 2024 Global Trade Perspective
... blades. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. ... Read More
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The World Market for Safety Razor Blades: A 2024 Global Trade Perspective
... the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the ... Read More
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Beauty and Personal Care in Myanmar
... wake of the 2021 military coup, although demand continued to increase as consumers began spending much more time outside of the home. Population growth, urbanisation, rising incomes and greater female participation in the workforce all ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Men's Grooming in Pakistan
... inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. That being said, ... Read More
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Men's Grooming in Uzbekistan
... the Uzbek police had forced some men to shave off their beards among Muslim groups. It was reported that religious men are being required to shave their beards, although the local police denied that authorities ... Read More
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Men's Grooming in Slovenia
... more money for premium fragrances. Fragrances is a product that is not bought very often and, as a result, male consumers are not willing to cut back on premium products just yet despite the uncertain ... Read More
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Men's Grooming in Uruguay
... some more inclined to trade up to premium products. For example, premium men's fragrances achieved a strong performance in 2022, despite average unit prices rising by some 10%-15% in the previous year. Premium fragrances are ... Read More
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Men's Grooming in Tunisia
... grooming in Tunisia remained attractive to many investors, which enabled the category to grow. New product launches attracted consumers and drove sales in the category. International leaders, such as L'Oréal, Gillette and Nivea, are present ... Read More
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Men's Grooming in Serbia
... Premium men’s toiletries and premium men’s fragrances recorded higher value sales growth, albeit from a low base, than the mass counterparts thanks to a growing number of occasions when premium beauty and personal care products ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Men's Grooming in Egypt
... significantly diminished. In this environment, all consumers looked to economise in 2022 and the beginning of 2023. Men have minimised the frequency of buying expensive razors, for instance. They have also tried to eliminate non-essential ... Read More
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Beauty and Personal Care in Ethiopia
... most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden ... Read More
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Men's Grooming in South Africa
... the pandemic, the majority of skin care brands focused on their established target market, which was predominantly women and teenagers, as there was only a small number of skin care products that were specifically for ... Read More
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Men's Grooming in the United Arab Emirates
... in men’s journals and blogs, as local male consumers engage with health and wellness for the first time. However, this is not just about physical health – a more holistic approach to wellness is taking ... Read More
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Beauty and Personal Care in Laos
... consumers once again prioritise their appearance. Consumers are now being negatively impacted by global inflation, which are encouraging many low-income consumers to be more conservative with spending. Euromonitor International's Beauty and Personal Care in Laos ... Read More
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Beauty and Personal Care in Kazakhstan
... was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. ... Read More
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Men's Grooming in Kazakhstan
... back-to-work trend encouraged men to resume their old grooming habits, leading to a positive impact on the category. However, men in Kazakhstan are generally taking more interest and care of their appearance which is driving ... Read More
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