Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Europe Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's ... Read More
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Scandinavia Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of ... Read More
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South Korea Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & ... Read More
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Men's Grooming in Brazil
... demand for men’s fragrances, and although there was a slight decline in 2021, sales remained higher than the pre-pandemic level. The difficulties faced by consumers during the most restrictive years of the COVID-19 pandemic led ... Read More
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Men's Grooming in India
... factors, including fluctuating commodity prices, and transportation issues. Brands are trying to explore local sourcing strategies to minimise the impact of supply chain disruptions and manage inflationary pressures. Despite inflationary pressures, brands are making e... ... Read More
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Men Personal Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... Africa) The global men personal care products market is experiencing remarkable growth opportunities due to the increasing concerns around men's personal hygiene, personal grooming, and self-care. The phenomenal rise of the e-commerce industry has opened ... Read More
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Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 31.3 Billion by 2028, exhibiting a growth rate (CAGR) of 2.9% during 2023-2028. Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face ... Read More
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Men's Grooming in Germany
... office, men in Germany not only resumed the consumption of some products that they did not use as much during their time at home – such as men’s shaving products or men’s fragrances – but ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Men's Grooming in Austria
... of the Coronavirus (COVID-19) pandemic. The improved performance of men’s grooming can be attributed to the relaxation of COVID-19 regulations, on the one hand, and price increases on the other. The consumer interest in and ... Read More
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Men's Grooming in Cameroon
... were cheaper alternatives coupled with the fact that the availability of pre- and post-shave brands were limited in the country. By the end of the review period, this scenario had evolved with dozens of international ... Read More
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Men's Grooming in Mexico
... a growing customer base for men’s grooming products in beauty care, the industry continues to put efforts into redefining the concept of masculinity, with messages that normalise the use of a wider range of products. ... Read More
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Men's Grooming in Australia
... men remain popular and relevant, particularly in categories with a traditional, generalised focus on the female consumer, such as skin care and hair care. Retailers have continued to expand their men’s grooming sections across all ... Read More
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Men's Grooming in Hong Kong, China
... who focused on health and wellness, leading to greater awareness of the importance of proper skin care. Another growth driver was greater mobility outside of the home in the second half of the year, as ... Read More
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Industry Insights - Trends and Opportunities in Male Grooming
... which health and beauty brands can understand the needs of male shoppers. Scope Growth in men's personal care looks set to continue across the globe. The winners are likely to be those companies who are ... Read More
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Men's Grooming in the US
... over the rest of the review period. In terms of its 2022 performance, men’s shaving recorded positive growth in current value terms, but falling sales in volume and real value terms. Men’s razors and blades ... Read More
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The World Market for Pre-Shave, Shaving, or After-Shave Preparations: A 2024 Global Trade Perspective
... or after-shave preparations. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor ... Read More
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The World Market for Safety Razor Blades: A 2024 Global Trade Perspective
... the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the ... Read More
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The World Market for Razors and Razor Blades: A 2024 Global Trade Perspective
... blades. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. ... Read More
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Beauty and Personal Care in Myanmar
... wake of the 2021 military coup, although demand continued to increase as consumers began spending much more time outside of the home. Population growth, urbanisation, rising incomes and greater female participation in the workforce all ... Read More
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Men's Grooming in North Macedonia
... driving the growth of the category, particularly in men's skin care and men's bath and shower, which have been gaining popularity. This trend reflects the evolving preferences and grooming habits of men, who are becoming ... Read More
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Men's Grooming in Pakistan
... inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. That being said, ... Read More
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Men's Grooming in Uzbekistan
... the Uzbek police had forced some men to shave off their beards among Muslim groups. It was reported that religious men are being required to shave their beards, although the local police denied that authorities ... Read More
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Men's Grooming in Slovenia
... more money for premium fragrances. Fragrances is a product that is not bought very often and, as a result, male consumers are not willing to cut back on premium products just yet despite the uncertain ... Read More
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Global Male Toiletries Market Research Report 2023(Status and Outlook)
... appearance and spend significantly on their grooming, clothes and beauty treatments. The market is further analysed on the basis of products with deodorants as the most popular segment. The Global Male Toiletries Market Size was ... Read More
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