Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Beauty And Personal Care Surfactants Global Market Report 2025
... Corporation; Stepan Company; Rhodia Beauty And Personal Care Surfactants Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market. This ... Read More
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Competitor Strategies in Beauty and Personal Care
... into 2025. Ruthless optimisation will continue as investor pressure mounts, as more beauty players offload non-performing brands to shift resources to “power brands”. Industry behemoths are still in search of the right distribution model, but ... Read More
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The Impact of Demographic Shifts on the Future of Beauty and Personal Care (Part 1)
... are following individuals for longer periods of time. Addressing the transformations and evolving needs that come with age will be a critical priority for beauty and personal care players, since all aspects of beauty consumption ... Read More
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2025 Global: Razors, Parts Thereof (Excluding Razor Blades) Products-Manufacturing Forecast (2031) report
... the period 2020 through 2031. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 ... Read More
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Male Grooming Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Male Grooming Products (UK) report will tell you the ... Read More
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Saudi Arabia Perfume Market by Type (Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche), Value (Luxury and Mass), Gender (Male, Female, and Unisex), and Company Analysis 2025-2033
... Size Saudi Arabia Perfume market is expected to reach US$ 3.57 billion by 2033 from US$ 2.12 billion in 2023, with a CAGR of 5.94% from 2025 to 2033. Strong demand for luxury and high-end ... Read More
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Aftershave Lotions and Creams
... reach US$2.9 Billion by 2030, growing at a CAGR of 4.8% over the analysis period 2023-2030. Lotions & Balms, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and ... Read More
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Men's Skincare Products
... by 2030, growing at a CAGR of 5.1% over the analysis period 2023-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$8.2 Billion ... Read More
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Europe Personal Care Market: Market Size, Forecast, Insights, and Competitive Landscape
... report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Europe personal care market by segmenting the market based on ... Read More
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Men’s Hair Care And Styling Products Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War
... grow at a CAGR of around 3.1% during 2025-2034. This report on global men’s hair care and styling products market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and ... Read More
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2024 Global: Shavers, Hair-Removing Appliances And Hair Clippers, With Self-Contained Electric Motor Products-Manufacturing Forecast (2030) report
... market size, projected growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size ... Read More
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2024 Global: Razors, Parts Thereof (Excluding Razor Blades) Products-Manufacturing Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2018 to 2029 ... Read More
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Wet Shave
... at a CAGR of 7.2% over the analysis period 2023-2030. Shaving Lotions & Creams, one of the segments analyzed in the report, is expected to record a 7.5% CAGR and reach US$7.3 Billion by the ... Read More
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Global Aftershave Lotion Market 2024-2028
... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More
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Austria Men's Grooming
... improved across all product areas in 2023 as it did in 2022, with hair care, skin care, shaving, deodorant, fragrances, and bath and shower all posting good results. Men’s deodorants posted the most dynamic growth ... Read More
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Centella Cosmetics Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Makeup, Fragrance, Others), By End-use (Women, Men), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030
... Market Growth & Trends The global centella cosmetics market size is expected to reach USD 1,166.5 million by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow ... Read More
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Brazil Men's Grooming
... is significantly higher in Brazil (62%) compared with the global average (35%). This trend reflects the national preference for fragrances across various demographic groups, but also highlights the importance of gifting as a key driver ... Read More
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Germany Men's Grooming
... is seeing positive volume growth, alongside the good performances seen in men’s hair care and men’s fragrances. Meanwhile, men’s shaving is in a slump, with a slump also seen in men’s skin care. This indicates ... Read More
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Male Toiletries North America (NAFTA) Industry Guide 2019-2028
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement between ... Read More
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Male Toiletries Top 5 Emerging Markets Industry Guide 2019-2028
... to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $3,812.9 million to the global male toiletries ... Read More
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Male Toiletries Global Industry Guide 2019-2028
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors ... Read More
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Male Toiletries Global Industry Almanac 2019-2028
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors ... Read More
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India Men's Grooming
... grooming beyond basic hygiene. However, with rising awareness and changing societal norms, there has been a significant shift in attitudes towards grooming amongst men. This transformation has been marked by the emergence of specialised men-specific ... Read More
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Mexico Men's Grooming
... skin care still has a relatively low penetration due to perceptions around masculinity within the country, which are limiting usage. While there is a growing customer base for men’s grooming products in beauty and personal ... Read More
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Cameroon Men's Grooming
... razors remained a crucial part of men’s grooming routines in 2023. The popularity of beards has heightened the importance of grooming, making razors essential for maintaining a well-kept appearance. Euromonitor International's Men's Grooming in Cameroon ... Read More
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