Interactive TV Market Research Reports & Industry Analysis
Aside from the differing levels of interactivity, the forms of interaction used with interactive television are imperative to the complete interactive experience. In order to truly have interactive television capabilities in the optimum regard, there needs to be interaction with the physical television set, interaction with the program content being shown on the TV set, and interaction with television-related content. Interactivity with the physical TV set is commonplace, as is typically involves the practice of using a remote control to “channel surf”, and then progresses to the manipulation of VCRs, DVD players, DVRs, On-Demand, and being able to skip of commercials, amongst other capabilities. Interacting with program content is not yet mainstream, but refers to the ability of the viewer to directly affect what is occurring in a program they are watching. For example, viewers would be able to vote on plot lines while watching, and the program storyline would be altered based on this immediate view feedback. Interaction with television-related content is currently the vaguest portion of this technology, and is still being developed for optimum performance and user-ability. This form of interactivity involves using the television as an instantaneous information source, in addition to leisure activity.
Interactive TV Industry Research & Market Reports
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Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2028, NAIC 454113
... including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.) to reach $206,524 million by ... Read More
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Future TV - Where do European players fit into the future TV landscape?
... will not disappear overnight, but they will be watched less and less as OTT becomes more popular. This transition is a core industry trend. As for business models, it’s clear that SVOD will continue to ... Read More
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Global Smart Television and Set-Top Box Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
... market is expected to register a CAGR of -1.50% during the forecast period (2022-2027). Key Highlights The television industry is witnessing a spike in growth due to the various technological advancements and the growing adoption ... Read More
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Mobile Gaming Asia Market Outlook and Forecasts 2022 – 2030
... in Asia, mobile gaming is the fastest growing section of digital gaming but the beginning of mobile game proliferation roots back to in-home console-based platform era like Nintendo DS and PlayStation Portable. Initially adaptive versions ... Read More
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United States Smart TV Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Increasing adoption of OTT services leading to the preference of smart TVs as a typical streaming entertainment product and Us-China trade dispute prompting smart TV vendors dependent on Chinese manufacturing to increase shipments for building ... Read More
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Smart TV Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... preliminaries of the fourth industry generation, connected TV manufacturers are competing for the latest innovations in the user interface, content aggregation, and application development, such as smart TVs come with an operating system that can ... Read More
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India Smart TV and OTT Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... (2021 - 2026). As high-speed internet has become easily affordable, viewers/audiences that prefer good quality content are preferring smart TVs over other television systems. Also, the increasing admiration for OTT streaming in audiovisual content is ... Read More
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Africa Gaming Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... a positive effect on the African Gaming Market. The pandemic lead to mandated stay-at-home orders, which resulted in the customers spending more time and money on various games and gaming consoles, which led to the ... Read More
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Set-Top Box Market Size, By Type (Cable, Satellite, IPTV/OTT, Hybrid), By Recording (DVR, Non-DVR), By Sales Channel (Online, Offline), By End-use (Residential, Commercial), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2028
... & Forecast, 2022 - 2028 The set-top box market is anticipated to exhibit sturdy expansion by 2028 due to growing digitalization and internet penetration across key regions. Historically, and throughout the course of the pandemic, ... Read More
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Online Video Platforms Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... - 2026. The last decade has seen immense changes in how customers view media, how companies create those media, and how marketers advertise on them. Due to the spread of COVID-19, many people are practicing ... Read More
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Television Market in India LED, LCD, HD, UHD in 2022
... panel television market is driven by reduction in price of large screen TVs, increasing affordability of customers, lower content subscription charges and rising availability of innovative products in the market. Increasing innovation and lower prices ... Read More
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United States Smart Home Market, Size, Forecast 2022-2027, Industry Trends, Growth, Share, Impact of COVID-19, Company Analysis
... States, smart homes are the domestic face of the Internet of Things (IoT). Home automation is increasingly becoming to connect everyday devices in homes to the internet and make our living more comfortable, entertaining, and ... Read More
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Over-The-Top Devices And Services Market By Content (VoIP, Text & Images, And Video), By Revenue Source (AVOD, SVOD, And TVOD), By Streaming Platform (Mobile Devices, Computers, Smart TVs And Set Tops, And Gaming Consoles): Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2030
... Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2030 Market Overview Fatpos Global has released a report titled Over-The-Top Devices And Services Market - Analysis of Market Size, Share & Trends for 2014 - 2020 ... Read More
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Set-top Box Market: Current Analysis and Forecast (2021-2027)
... demand for the set-top box globally. More than half (51%) of all households worldwide will own a smart TV by 2026, corresponding with 1.1 billion homes, according to Strategy Analytics. Moreover, at the end of ... Read More
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Smart Home Devices Market By Protocol (Wi-Fi, Bluetooth, And Others), Device Type (Smart Thermostat, Smart Light, Smart TV, Smart Lock, And Others), By Application (Lighting System, Security And Access Control System, Entertainment System, And Others): Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2030
... Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2030 Market Overview Fatpos Global has released a report titled Smart Home Devices Marke - Analysis of Market Size, Share & Trends for 2014 - 2020 ... Read More
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