Interactive TV Market Research Reports & Industry Analysis
Aside from the differing levels of interactivity, the forms of interaction used with interactive television are imperative to the complete interactive experience. In order to truly have interactive television capabilities in the optimum regard, there needs to be interaction with the physical television set, interaction with the program content being shown on the TV set, and interaction with television-related content. Interactivity with the physical TV set is commonplace, as is typically involves the practice of using a remote control to “channel surf”, and then progresses to the manipulation of VCRs, DVD players, DVRs, On-Demand, and being able to skip of commercials, amongst other capabilities. Interacting with program content is not yet mainstream, but refers to the ability of the viewer to directly affect what is occurring in a program they are watching. For example, viewers would be able to vote on plot lines while watching, and the program storyline would be altered based on this immediate view feedback. Interaction with television-related content is currently the vaguest portion of this technology, and is still being developed for optimum performance and user-ability. This form of interactivity involves using the television as an instantaneous information source, in addition to leisure activity.
Interactive TV Industry Research & Market Reports
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U.S. Digital Media Adapter Market Shares, 2021: Amazon Edges Out Roku for Top Spot
... proliferation of smart TVs in recent years, streaming players remained broadly popular in 2021," says Adam Wright, senior research analyst for IDC's Smart Home and Office Devices research program. "Streaming players continued to maintain relevance ... Read More
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The Global Market for Advanced Electronic Displays 2022-2032
... performance improves. The Advanced Display market includes next generation digital displays for electronics devices such as High Definition smart TVs, notebooks, tablets, large screen displays & signage, in-vehicle displays, wearables and near-eye displays such as ... Read More
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Homeshopping in Canada
... (COVID-19) lockdowns, many people had to stay at home and therefore spend more time in front of the television, which afforded homeshopping a chance to grow for a limited time. Thus, homeshopping held up relatively ... Read More
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North America Smart TV Sticks Market Databank
... 2021 to 2029. Hypermarket & Supermarket segment is expected to be the highest contributor to this market, with $6,115.2 Million in 2020, and is anticipated to reach $10,526.2 Million by 2029, registering a CAGR of ... Read More
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Leading Smart TV Sticks Distribution Channel Markets Databank
... from 2021 to 2029. Hypermarket & Supermarket segment is expected to be the highest contributor to this market, with $6,115.2 Million in 2020, and is anticipated to reach $10,526.2 Million by 2029, registering a CAGR ... Read More
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Leading Smart TV Sticks Country Markets Databank
... 2021 to 2029. North America is expected to be the highest contributor to this market, with $5,423.4 Million in 2020, and is anticipated to reach $9,320.3 Million by 2029, registering a CAGR of 6.24%. Asia-Pacific ... Read More
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2022 Global 8K Technology Industry (2028 Outlook)
... reports provide market size data for a three-year historical trend (2016-2019), a three-year forecast estimate trends (2020-2023), and a five-year outlook projection (2023-2028) for 46 countries. Market and product shipments include the total value of ... Read More
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Global Smart TV Sticks Market Databank
... to 2029. Hypermarket & Supermarket segment is expected to be the highest contributor to this market, with $6,115.2 Million in 2020, and is anticipated to reach $10,526.2 Million by 2029, registering a CAGR of 6.26%. ... Read More
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Asia-Pacific Smart TV Sticks Market Databank
... to 2029. Hypermarket & Supermarket segment is expected to be the highest contributor to this market, with $6,115.2 Million in 2020, and is anticipated to reach $10,526.2 Million by 2029, registering a CAGR of 6.26%. ... Read More
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Europe Smart TV Sticks Market Databank
... to 2029. Hypermarket & Supermarket segment is expected to be the highest contributor to this market, with $6,115.2 Million in 2020, and is anticipated to reach $10,526.2 Million by 2029, registering a CAGR of 6.26%. ... Read More
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Customer Perspectives on QoE (Quality of Experience) for Streaming Video
... strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having improved so much over the ... Read More
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Global Cross-platform and Mobile Advertising Market Size study, by Advertisement Type (Search, Native Social, Display, Video, SMS, Audio) by Platform (Smartphones, Tablets, Desktops, Smart Televisions) by Enterprise Size (Small and Medium Enterprises, Large Enterprises) by End Use Industries (Telecom and IT, Finance & Insurance, Media & Entertainment, Retail, Healthcare & Social Assistance, Energy and Utility, Public Administration, Others) and Regional Forecasts 2022-2028
... End Use Industries (Telecom and IT, Finance & Insurance, Media & Entertainment, Retail, Healthcare & Social Assistance, Energy and Utility, Public Administration, Others) and Regional Forecasts 2022-2028 Global Cross-platform and Mobile Advertising Market is valued ... Read More
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Homeshopping in Egypt
... have decreased by almost a quarter during the review period. Although a growing number of Egyptian households have satellite TV – where most advertising for homeshopping is to be found – this channel is being ... Read More
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Homeshopping in Portugal
... in the number of consumers spending time at home boosted growth of the channel, especially for players that had invested in TV homeshopping, with the number of viewers significantly rising as they looked for alternative ... Read More
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Homeshopping in Saudi Arabia
... spending more time at home during 2020, they were increasingly watching streaming services like Netflix (often on laptop computers, tablets or smartphones), rather than traditional linear TV, which led to a decline in the audience ... Read More
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Homeshopping in Romania
... convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with ... Read More
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Homeshopping in Russia
... availability of the products it typically sells in the regions of Russia. This is being driven by the development of retail chains such as Magnit, Pyaterochka, Eldorado M-Video and DNS, with their ever increasing number ... Read More
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Future TV - Where do European players fit into the future TV landscape?
... will not disappear overnight, but they will be watched less and less as OTT becomes more popular. This transition is a core industry trend. As for business models, it’s clear that SVOD will continue to ... Read More
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Global Smart Television and Set-Top Box Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
... market is expected to register a CAGR of -1.50% during the forecast period (2022-2027). Key Highlights The television industry is witnessing a spike in growth due to the various technological advancements and the growing adoption ... Read More
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Mobile Gaming Asia Market Outlook and Forecasts 2022 – 2030
... in Asia, mobile gaming is the fastest growing section of digital gaming but the beginning of mobile game proliferation roots back to in-home console-based platform era like Nintendo DS and PlayStation Portable. Initially adaptive versions ... Read More
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United States Smart TV Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Increasing adoption of OTT services leading to the preference of smart TVs as a typical streaming entertainment product and Us-China trade dispute prompting smart TV vendors dependent on Chinese manufacturing to increase shipments for building ... Read More
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Smart TV Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... preliminaries of the fourth industry generation, connected TV manufacturers are competing for the latest innovations in the user interface, content aggregation, and application development, such as smart TVs come with an operating system that can ... Read More
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India Smart TV and OTT Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... (2021 - 2026). As high-speed internet has become easily affordable, viewers/audiences that prefer good quality content are preferring smart TVs over other television systems. Also, the increasing admiration for OTT streaming in audiovisual content is ... Read More
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Africa Gaming Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... a positive effect on the African Gaming Market. The pandemic lead to mandated stay-at-home orders, which resulted in the customers spending more time and money on various games and gaming consoles, which led to the ... Read More
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Set-Top Box Market Size, By Type (Cable, Satellite, IPTV/OTT, Hybrid), By Recording (DVR, Non-DVR), By Sales Channel (Online, Offline), By End-use (Residential, Commercial), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2028
... & Forecast, 2022 - 2028 The set-top box market is anticipated to exhibit sturdy expansion by 2028 due to growing digitalization and internet penetration across key regions. Historically, and throughout the course of the pandemic, ... Read More
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