Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Premium Beauty and Personal Care in Tunisia

    ... beauty and personal care products. Companies that want to import beauty and personal care products must import them from their country of production, while the product must also be on sale in its country of ... Read More

  • Hair Care in Lithuania

    ... salon hair care sales in 2022. In parallel to strengthened knowledge of skin-friendly ingredients, consumers have become increasingly educated about the effectiveness of professional hair care. As such, many affluent consumers are increasingly looking for ... Read More

  • Mass Beauty and Personal Care in Serbia

    ... to rising prices and decreased disposable income. As a result, some consumers switched from high-priced mass beauty and personal care to mid-priced mass beauty and personal care and from mid-priced to low-priced mass beauty and ... Read More

  • Mass Beauty and Personal Care in Uruguay

    ... As a consequence, consumers have become highly responsive to discounts in the modern channel and online when buying mass beauty and personal care. E-commerce retailers usually offer unique promotions and discounts that are not available ... Read More

  • Premium Beauty and Personal Care in Uruguay

    ... and face masks that significantly limited the use of many products in the category. With social activities being resumed face to face, consumers were keen to resume the purchase of premium personal and beauty care ... Read More

  • Beauty and Personal Care in Tunisia

    ... depreciation of the local currency against the euro, the economic crisis, and a decrease of Tunisian consumer purchasing power. Euromonitor International's Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size ... Read More

  • Hair Care in South Africa

    ... colourants. Into 2022, consumers were cutting back on non-essential products and services, such as getting their nails, hair, and even eyelashes done. Many therefore continued to prefer to purchase colourants from drugstores such as Clicks ... Read More

  • Beauty and Personal Care in Ethiopia

    ... most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden ... Read More

  • Shampoo - International Trade in Q1-2023: Top Markets' Performance by Major Competitors

    ... major competitors, in Q1-2023 all the main exporters – apart from Thailand - recorded positive trends in USD values compared to Q1-2022. Information contained in this report is derived from the ExportPlanning Database, that was ... Read More

  • Mass Beauty and Personal Care in Egypt

    ... that has continued in 2023, with the Egyptian pound being amongst the worst performing currencies in the world in the early part of the year. The devaluation of the local currency has weakened the purchasing ... Read More

  • Personal Care Products - International Trade in Q1-2023:Top Markets' Performance by Major Competitors

    ... As regards major competitors, in Q1-2023 Poland and USA showed the best Y-o-Y growths in exports of Personal Care Products. Information contained in this report is derived from the ExportPlanning Database, that was developed from ... Read More

  • Premium Beauty and Personal Care in South Africa

    ... accommodate non-essential items in 2022, as most consumers did not have access to sufficient disposable income. Therefore, in 2022 more people traded down from premium beauty and personal care products to mass products. This was ... Read More

  • Mass Beauty and Personal Care in South Africa

    ... were predominantly worried about being able to survive through the month by having enough food and electricity, making their rent or mortgage payment, and having transportation and fuel. Some consumers therefore cut premium beauty and ... Read More

  • Premium Beauty and Personal Care in Egypt

    ... after the devaluation of the Egyptian currency, prices have increased significantly, and, moreover, the process of importing is becoming extremely difficult due to taxation and rules and regulations. Consequently, these social media pages stopped importing ... Read More

  • Hair Care in Egypt

    ... often vegan, ingredients such as olive and argan oil, avocados and honey. In hair care specifically, silicon free products are on the rise, particularly for curly hair, and brands are starting to introduce lines that ... Read More

  • Mass Beauty and Personal Care in the United Arab Emirates

    ... and to essentially justify higher price points. These ingredients are typically found in skin care with a more premium positioning and are believed to offer various benefits for the skin. However, there are currently no ... Read More

  • Beauty and Personal Care in Laos

    ... consumers once again prioritise their appearance. Consumers are now being negatively impacted by global inflation, which are encouraging many low-income consumers to be more conservative with spending. Euromonitor International's Beauty and Personal Care in Laos ... Read More

  • Hair Care in Kazakhstan

    ... more expensive standard shampoos, which is encouraging sales of salon professional hair care. Amidst growing concerns about hair health, consumers have sought extra treatment products (like masks, no-rinse conditioners, and oils) that they may not ... Read More

  • Beauty and Personal Care in Kazakhstan

    ... was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. ... Read More

  • Premium Beauty and Personal Care in the United Arab Emirates

    ... loyalty and engagement with their customers. By offering expert advice and personalised instructions on how to use their products, these brands can establish themselves as authorities in the beauty space and create a deeper connection ... Read More

  • Hair Care in Latvia

    ... volume sales, as with people out and about again following the full opening of society, post pandemic lockdowns, consumers upped their purchases of hair care. Euromonitor International's Hair Care in Latvia report offers a comprehensive ... Read More

  • Hair Care in the United Arab Emirates

    ... of the importance of scalp health and its impact on overall hair health, as well as a desire for more effective and personalised hair care products. Scalp care products have become increasingly popular as consumers ... Read More

  • Beauty and Personal Care in Sri Lanka

    ... a role, due to the current challenges price and accessibility were the key influences on sales of beauty and personal care in 2022. While there are limited alternatives to beauty and personal care, some consumers ... Read More

  • Beauty and Personal Care in Latvia

    ... significant growth in current value sales of beauty and personal care in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a degree of trading down. On the plus ... Read More

  • Hair Care in Estonia

    ... in the year. Styling agents was the hardest hit area of hair care during the pandemic, with sales plummeting, as with people not mixing with other people and unable to get their hair cut, there ... Read More

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