Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Mass Beauty and Personal Care in Croatia

    ... forced many Croatian consumers to look for cheaper alternatives and trade down when purchasing beauty and personal care products. High inflation meant that average unit prices increased strongly across beauty and personal care in 2023 ... Read More

  • Hair Care in Croatia

    ... pandemic, when many people took the opportunity to experiment with new hairstyles and new types of hair care products. The process towards adopting a more individualistic hairstyle often involves a person describing their hair care ... Read More

  • Mass Beauty and Personal Care in Dominican Republic

    ... inflationary conditions in the Dominican Republic. Many of these consumers were unwilling to forgo beauty and personal care items, which are used on a daily basis. Nevertheless, there was a tendency to buy more affordable ... Read More

  • Hair Care in Dominican Republic

    ... high inflation. Consumers switched to new packaging sizes and formats in shampoos in order to make cost savings. Larger containers such as the 700ml option from Head & Shoulders, a leading brand from The Procter ... Read More

  • Premium Beauty and Personal Care in Peru

    ... Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More

  • Beauty and Personal Care in Switzerland

    ... value performance was boosted by the global and domestic inflationary contexts, with flat growth recorded at constant 2023 prices. Higher raw material, energy, production and logistics costs and supply chain issues exerted upward pressure on ... Read More

  • Premium Beauty and Personal Care in Thailand

    ... routines. Mid-to-high- income consumers tend to allocate their beauty and personal care budget to premium items, boosting demand in premium and prestige segments. In addition, the demand for dermatological and dermocosmetic items remains strong as ... Read More

  • Hair Care in Switzerland

    ... value growth was faster than volume growth as inflationary pressures translated into higher prices. Almost all categories posted positive performances in retail volume and current value growth terms. Euromonitor International's Hair Care in Switzerland report ... Read More

  • Premium Beauty and Personal Care in Croatia

    ... can easily afford premium products remains quite small, although the group of high-income consumers that are willing to spend more on premium products is definitely growing. This trend is partially fuelled by the larger presence ... Read More

  • Beauty and Personal Care in Croatia

    ... throughout the year, while consumer spending remained under pressure across Europe countries as demand for beauty and personal care continued to fall in all EU countries, including Croatia. The main factors constraining consumer spending include ... Read More

  • Premium Beauty and Personal Care in Dominican Republic

    ... higher living costs, led consumers to prioritise their purchases. In beauty and personal care, this was reflected in more rational purchases of products such as fragrances or skin care, with premium products growing at lower ... Read More

  • Premium Beauty and Personal Care in Greece

    ... compared to their mass counterparts. While beauty specialist retailers have not fully recovered from the pandemic, growth in the pharmacy channel was relatively dynamic in 2023, particularly for skin care. Many Greek consumers opted to ... Read More

  • Hair Care in Greece

    ... growth. For shampoos, price rises were mainly attributed to rampant inflation, which began in late 2022, but whose effect was felt on the shelf from the beginning of 2023. As a result, Greek consumers were ... Read More

  • Hair Care in Peru

    ... being supported by at-home hair treatment and styling trends, which were inspired by “home salon” experiences during the era of the pandemic, when salons were closed. Although salons have since reopened, consumers have become accustomed ... Read More

  • Hair Care in Thailand

    ... styling their hair. Local consumers tend to have sophisticated at-home hair care routines, and a growing willingness to invest on hair care has been pushing players to invest in several innovative developments, particularly in shampoos, ... Read More

  • Premium Beauty and Personal Care in Sweden

    ... care, with consumers increasingly trading up for more sophisticated beauty and personal care products. Euromonitor International's Premium Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the ... Read More

  • Mass Beauty and Personal Care in Thailand

    ... careful in choosing skin care products in line with health and wellness trends, leading to greater market fragmentation. Within mass skin care, Thais tend to show relatively high brand loyalty as they regard the products ... Read More

  • Premium Beauty and Personal Care in Bosnia and Herzegovina

    ... inflation remains stubbornly high in Bosnia and Herzegovina. Nevertheless, consumer demand has also improved in the premium segment, with more affluent consumers keen to trade up. E-commerce has improved the supply of premium beauty and ... Read More

  • Mass Beauty and Personal Care in Switzerland

    ... current value growth at the end of the review period. However, it should be noted that rising prices of raw materials and logistics costs exerted upward pressure on unit prices. Nonetheless, even with inflation taken ... Read More

  • Premium Beauty and Personal Care in Switzerland

    ... growth drivers towards the end of the review period as Swiss society returned to normality following the Coronavirus (COVID-19) crisis. As the threat of the virus ebbed and related restrictions were eased and lifted, consumers ... Read More

  • Hair Care in Sweden

    ... skin care, hair care has not witnessed a drastic shift towards premium products. This can be attributed to the significant share of sales happening through grocery channels, where price sensitivity is higher. However, the pandemic's ... Read More

  • Oman Beauty and Personal Care

    ... is witnessing growth, buoyed by Oman's projected status as the fastest-growing economy in the region. While the consumer base may be smaller than in KSA and UAE, the increasing economic prosperity is fostering demand for ... Read More

  • Personal Care (Consumer Services, Nail, Beauty and Hair Salons and Spas), Laundry, Dry Cleaning and Funeral (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 812000

    ... and Hair Salons and Spas), Laundry, Dry Cleaning and Funeral Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 812000 Vital industry-specific data ... Read More

  • Barber Shops, Hair and Beauty Salons and Spas, Nail Salons, Diet Centers and Other Personal Care and Consumer Services (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 812100

    ... and Beauty Salons and Spas, Nail Salons, Diet Centers and Other Personal Care and Consumer Services Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to ... Read More

  • Personal Hygiene in Germany

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The German ... Read More

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