Hair Care Market Research Reports & Industry Analysis
Hair Care Industry Research & Market Reports
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North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
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Denmark Mass Beauty and Personal Care
... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More
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Malaysia Hair Care
... in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and treatments during 2021 with this pattern ... Read More
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Malaysia Mass Beauty and Personal Care
... to provide superior efficacy, such as glutathione, retinol, hyaluronic acid, and tranexamic acid, among others. Mass skin care brands Bio-essence, Wardah, and Eucerin like were active in the launch of new products boasting improved formulas: ... Read More
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Qatar Beauty and Personal Care
... offering an extensive range of treatments, Qatar's affluent population, renowned for their emphasis on appearance and grooming, continues to invest significantly in beauty and personal care products and treatments. Euromonitor International's Beauty and Personal Care ... Read More
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Serbia Beauty and Personal Care
... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More
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Lithuania Beauty and Personal Care
... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More
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Georgia Hair Care
... as serums or styling agents. Hair colourants are also popular, as Georgia women prefer to dye grey hair and many opt for a cheaper home treatment than visiting a hair salon. Though standard shampoo accounted ... Read More
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Ecuador Mass Beauty and Personal Care
... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More
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Georgia Mass Beauty and Personal Care
... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More
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Denmark Hair Care
... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More
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Serbia Premium Beauty and Personal Care
... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More
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Ecuador Hair Care
... this context, for example, categories such as salon professional hair care have seen significant sales growth and this applies not only to the beauty salons where these products are sold, but also chained players in ... Read More
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Latvia Premium Beauty and Personal Care
... mass products. Consumer preferences for premium products is well developed in Latvia, with a good number of consumers already keen to buy premium rather than mass. In current value terms, sales of premium beauty and ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Estonia Mass Beauty and Personal Care
... vast majority of sales are generated by mass products. Key areas for retail volume growth included men's grooming and skin care, with consumers remaining focused on facial skin care following the outbreak of COVID-19. During ... Read More
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Kazakhstan Hair Care
... COVID restrictions, personal appearance has regained importance, and consumers are willing to pay more for products they perceive as enhancing their beauty. Euromonitor International's Hair Care in Kazakhstan report offers a comprehensive guide to the ... Read More
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Egypt Mass Beauty and Personal Care
... than 35%. The marked rise in prices, and lack of governmental control over prices, adversely affected consumer purchasing power. As a result, consumers focused their spending power on essential items and looked to trade down ... Read More
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Egypt Premium Beauty and Personal Care
... of premium beauty and personal care during the year. Firstly, the low purchasing power of consumers had a detrimental impact on the segment’s performance. Facing economic challenges and high inflation rates, consumers had to tighten ... Read More
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Latvia Beauty and Personal Care
... mild recovery in consumer purchasing power, although much economic uncertainty remained. Latvians were keen to invest in beauty and personal care they needed to support their lifestyles in the post-pandemic period. The premium segment grew ... Read More
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Serbia Mass Beauty and Personal Care
... sensitivity among consumers, prompted a notable transition across categories. Notably, discerning consumers opted to migrate from the upper mass segment to its more affordable counterpart, and likewise, from the lower mass category towards private label ... Read More
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Serbia Hair Care
... achieve desired looks. Notably, a growing trend towards embracing grey hair emerged, particularly among women in their 40s and 50s. This demographic shift has led to the introduction of more products catering to grey and ... Read More
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Estonia Premium Beauty and Personal Care
... educated about the ingredients in skin care, premium skin care drives the highest levels of growth, boosted by facial care. More consumers are willing to invest in premium facial care above other skin care products, ... Read More
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Latvia Mass Beauty and Personal Care
... by mass products in 2023, despite the ongoing financial challenges presented by high inflation. Still, a major part of current value growth was generated by inflation, although this trend was less prominent than in the ... Read More
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Lithuania Premium Beauty and Personal Care
... many consumers were keen to treat themselves to affordable luxury, shifting from mass to premium options. Skin care was a huge source of value growth for the mass landscape in 2023. With healthy skin being ... Read More
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