Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Beauty and Personal Care in Uganda

    ... Marketing channels have evolved, with a notable rise in e-commerce through platforms like WhatsApp groups and Facebook, catering primarily to affluent and urban middle-aged demographics. Despite the growing preference for herbal items, the BPC is ... Read More

  • Hair Care in Israel

    ... acid is believed to give more moisture to hair and, consequently, more products are being launched utilising the ingredient. In 2022, Elvive launched a line with hyaluronic acid, Hyaluron Plump, including a shampoo, conditioner, mask, ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... Though price hikes in 2023 were not quite as steep as in 2022, consumers became more conservative with their spending, benefiting sales in mass products to the detriment of growth for premium counterparts. Euromonitor International's ... Read More

  • Hair Care in Taiwan

    ... ingredients used in dietary supplements, such as probiotics and vitamins, used in shampoo. Ceramide, traditionally used in skin serum, is also increasingly used in hair care products. For example, probiotic shampoos from Farmona contains both ... Read More

  • Mass Beauty and Personal Care in Turkey

    ... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More

  • Premium Beauty and Personal Care in Guatemala

    ... at a slower rate than during the previous two years. Local habits in terms of beauty and personal care routines were shown to be entrenched, with consumers reluctant to radically alter their behaviour and higher-income ... Read More

  • Hair Care in Chile

    ... value increase was primarily boosted by price rises, which continued in 2023, although at a slower rate. Within hair care, shampoos, 2-in-1 products, and styling agents showed the most current value dynamism in 2023, indicating ... Read More

  • Hair Care in Guatemala

    ... range of options and large number of brands, offering diverse packaging sizes and products across all price points. Over 2022 and 203, however, shampoos was affected by the increase in costs of raw materials such ... Read More

  • Premium Beauty and Personal Care in Israel

    ... disposable income of local consumers declined and there was a growing willingness to try mass products at significantly lower price points. Nonetheless, the premium segment saw continued growth, with consumers having become increasingly demanding about ... Read More

  • Mass Beauty and Personal Care in Israel

    ... the challenging economic conditions prevailing in the country. In the face of many lay-offs and high levels of economic uncertainty, consumers became increasingly budget conscious, focusing their reduced spending power primarily on essentials and trading ... Read More

  • Beauty and Personal Care in Bosnia and Herzegovina

    ... though it had slowed relative to 2022. Consumer demand was relatively unchanged resulting in stagnant volume sales in 2023, although skin care, hair care and colour cosmetics benefitted from stronger demand with volume growth rising ... Read More

  • Beauty and Personal Care in Greece

    ... Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify ... Read More

  • Hair Care in Bosnia and Herzegovina

    ... social contact following the pandemic has encouraged consumers to pay greater attention to their appearance. Indeed, retail volume sales of styling agents witnessed stronger growth in 2023 in line with this trend. Product developments have ... Read More

  • Mass Beauty and Personal Care in Greece

    ... local consumers selected shopping destinations based on offers and discounts on specific products at the time and were keen to cut down on any non-essential purchases. This was demonstrated in two key categories of mass ... Read More

  • Mass Beauty and Personal Care in Peru

    ... sales. Although direct selling consultants continue to offer great value to consumers due to the benefit of them being able to offer in-person advice, many brands are reinforcing their presence through online channels in order ... Read More

  • Beauty and Personal Care in Oman

    ... is witnessing growth, buoyed by Oman's projected status as the fastest-growing economy in the region. While the consumer base may be smaller than in KSA and UAE, the increasing economic prosperity is fostering demand for ... Read More

  • Mass Beauty and Personal Care in Bosnia and Herzegovina

    ... the primary driver of current value growth as inflation soared in Bosnia and Herzegovina. However, moving into 2023 consumer demand rebounded as inflation started to fall and the propensity to spend on mass beauty and ... Read More

  • Beauty and Personal Care in Paraguay

    ... of hair care and oral care in particular. Despite challenges, fragrances and colour cosmetics enjoyed above inflation growth which helped to buoy the beauty and personal care market as a whole. Consumers continued to veer ... Read More

  • Mass Beauty and Personal Care in Croatia

    ... forced many Croatian consumers to look for cheaper alternatives and trade down when purchasing beauty and personal care products. High inflation meant that average unit prices increased strongly across beauty and personal care in 2023 ... Read More

  • Hair Care in Croatia

    ... pandemic, when many people took the opportunity to experiment with new hairstyles and new types of hair care products. The process towards adopting a more individualistic hairstyle often involves a person describing their hair care ... Read More

  • Mass Beauty and Personal Care in Dominican Republic

    ... inflationary conditions in the Dominican Republic. Many of these consumers were unwilling to forgo beauty and personal care items, which are used on a daily basis. Nevertheless, there was a tendency to buy more affordable ... Read More

  • Hair Care in Dominican Republic

    ... high inflation. Consumers switched to new packaging sizes and formats in shampoos in order to make cost savings. Larger containers such as the 700ml option from Head & Shoulders, a leading brand from The Procter ... Read More

  • Premium Beauty and Personal Care in Peru

    ... Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving ... Read More

  • Beauty and Personal Care in Switzerland

    ... value performance was boosted by the global and domestic inflationary contexts, with flat growth recorded at constant 2023 prices. Higher raw material, energy, production and logistics costs and supply chain issues exerted upward pressure on ... Read More

  • Premium Beauty and Personal Care in Thailand

    ... routines. Mid-to-high- income consumers tend to allocate their beauty and personal care budget to premium items, boosting demand in premium and prestige segments. In addition, the demand for dermatological and dermocosmetic items remains strong as ... Read More

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