Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Lithuania Hair Care

    ... of 2023, price increases were put in place. Notably, prices from Procter & Gamble saw a more pronounced increase in 2023 compared to 2022. Subsequently, hair care products in supermarkets and hypermarkets, with rising prices, ... Read More

  • Costa Rica Premium Beauty and Personal Care

    ... across the market as a whole, the channel’s rising penetration also reflected the fact that online purchases are more likely to be made by higher-income consumers, who comprise the core target audience for the premium ... Read More

  • Estonia Hair Care

    ... in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period ... Read More

  • Denmark Beauty and Personal Care

    ... terms of low unemployment and declining inflation, inflation remained high in 2023. Many consumers continued to be financially challenged as high energy costs and rising interest rates caused further financial strife. Conservative spending behaviour was ... Read More

  • Costa Rica Beauty and Personal Care

    ... a marginal decline in 2022. These results reflected a rapid reduction in inflationary pressures, with the country actually experiencing persistent deflation from June onwards. This was a sea change from the previous year, when annual ... Read More

  • Kazakhstan Beauty and Personal Care

    ... relocated, and newly recruited personnel bolstered Kazakhstan's financial standing and created a population group with disposable income. This, in turn, has stimulated sales within beauty and personal care, which experienced growth in both value and ... Read More

  • Malaysia Beauty and Personal Care

    ... study, as well as increased socialising, had a positive impact on several categories within beauty and personal care, with growth boosted by a less fraught economic context than was seen in 2022. Euromonitor International's Beauty ... Read More

  • Egypt Beauty and Personal Care

    ... harsh economic environment, with inflation exceeding 35% in 2023, and no government control over prices, beauty and personal care prices doubled. As consumers focused their reduced spending power on essentials and looked to trade down ... Read More

  • Kazakhstan Mass Beauty and Personal Care

    ... and Mary Kay retain significant market share, new trends are shaping the industry. Euromonitor International's Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market ... Read More

  • Latvia Hair Care

    ... positive impact on current value growth. 2023 was the first year that all pandemic-related restrictions were lifted, with consumers returning to their normal social and professional lifestyles and paying more attention to their hair. Standard ... Read More

  • Ecuador Premium Beauty and Personal Care

    ... its local partner Quifatex SA have begun to revitalise the category with the incorporation of the La Roche-Posay brand into Ecuador. Many higher-income consumers had already had contact with the brand from their travels abroad ... Read More

  • Denmark Premium Beauty and Personal Care

    ... the past two years has been muted following the dynamic current value growth seen in 2021, when the segment rebounded from the pandemic. Higher inflation has been a key issue for the premium segment in ... Read More

  • Global Dry Shampoo Market Analysis and Forecast 2024-2030

    ... users: fresher hair, no soap and water required. Dry Shampoo is more convenient. According to APO Research, The global Dry Shampoo market is projected to grow from US$ million in 2024 to US$ million by ... Read More

  • Mass Beauty and Personal Care in Ukraine

    ... The development of private label products has also contributed to the market growth. Consumers are attracted by new products at more affordable prices. For example, in 2023, a new product from the Eva private label ... Read More

  • Hair Care in Ukraine

    ... towards purchasing larger packs of hair care products. This strategic move is often driven by the cost-effectiveness of bulk buying. For example, leading brands in standard shampoos like Head & Shoulders, Pantene Pro-V and L'Oréal ... Read More

  • India Beauty and Personal Care Products Market, By Type (Conventional, Organic); By Product Type (Baby & Child-specific Products, Bath & Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, Others (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

    ... (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 India Beauty and Personal Care ... Read More

  • Premium Beauty and Personal Care in Ukraine

    ... being seen in demand for dermocosmetic products. Consumers were exhibiting a strong belief in the superior quality and effectiveness of premium beauty and personal care products, resulting in a willingness to invest in cosmetics that ... Read More

  • Beauty and Personal Care in Chile

    ... in a decade. This made consumers much more cautious about their spending, as their disposable incomes reduced due to higher interest rates implemented by the central bank, and rising unemployment. This led consumers to prioritise ... Read More

  • Hair Care in Turkey

    ... ""trade down"" to more affordable options, prioritising essential hair care products and potentially forgoing non-essential ones. This situation created a golden opportunity for private label hair care lines, particularly those offered by major retailers. These ... Read More

  • Mass Beauty and Personal Care in Azerbaijan

    ... there was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was ... Read More

  • Hair Care in Azerbaijan

    ... issues arising from the war in Ukraine were resolved and shelves were stocked again. Growth was also supported by continuing population growth. Medicated shampoo registered the highest volume growth. Euromonitor International's Hair Care in Azerbaijan ... Read More

  • Premium Beauty and Personal Care in Turkey

    ... segment within premium beauty and personal care. Several factors contributed to this trend. Firstly, both online and offline retailers, such as Boyner, offered attractive promotions on premium fragrances, making them more accessible to a wider ... Read More

  • Beauty and Personal Care in Guatemala

    ... with product cost remining decisive in purchasing decisions for the majority of local consumers. Guatemalans were on the whole price-sensitive and cautious in spending, prioritising prices and searching for economical options. Euromonitor International's Beauty and ... Read More

  • Premium Beauty and Personal Care in Azerbaijan

    ... for significantly more value sales. Fragrances are the most popular premium beauty and personal care products, with nearly half of overall fragrances value sales attributed to premium. Premium skin care and colour cosmetics are also ... Read More

  • Global Baby Shampoo & Conditioner Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... market growth of the Baby Shampoo & Conditioner industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Shampoo & Conditioner. The report ... Read More

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