Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Slovenia Premium Beauty and Personal Care

    ... fragrances. The products in these categories are increasingly seen as essential among a wider cross-section of the Slovenian population. The rising popularity of premium brands is tied to the loyalty consumers often feel towards their ... Read More

  • Pakistan Beauty and Personal Care

    ... heightened awareness of health and wellness. Pakistani consumers exhibited a growing demand for skin care, hair care, and hygiene products, prompting brands to innovate and adapt to evolving preferences. Notably, the product area saw significant ... Read More

  • Slovenia Beauty and Personal Care

    ... sales. With consumers adopting this frugal mindset, private label increased its value share in 2023. Meanwhile, the strong double-digit growth in current value terms was generally the result of high inflation. With consumer purchasing power ... Read More

  • Indonesia Mass Beauty and Personal Care

    ... many of whom do not have the financial resources to purchase premium alternatives. The category also saw positive growth in current value terms, albeit at a slower pace than the previous year. While sales were ... Read More

  • Uruguay Hair Care

    ... comprised the review period. While sales declines earlier in the review period were due to the impact of the COVID-19 pandemic on demand for beauty and personal care generally as social distancing meant that there ... Read More

  • Pakistan Mass Beauty and Personal Care

    ... products witnessed steady growth as consumers prioritised necessities over discretionary spending. Brands offering value-oriented propositions and catering to everyday needs gained traction, indicating a sustained emphasis on affordability and value. Euromonitor International's Mass Beauty and ... Read More

  • Pakistan Hair Care

    ... and value for money, as consumers seek cost-effective options without compromising on quality. Brands that offer competitive pricing and promotional strategies are poised to gain traction in the product area, effectively catering to the evolving ... Read More

  • Slovenia Hair Care

    ... at a time of high inflation and economic uncertainty. In 2023, discounters including Lidl and drugstores like dm-Drogerie Markt have enjoyed success as Slovenians search for cost-effective options. Balea, a brand that offers a diverse ... Read More

  • North Macedonia Hair Care

    ... continued to account for most value sales, but more niche products registered higher value growth. With consumers continuing to be price sensitive, players boosted sales by offering frequent promotions and discounts. Euromonitor International's Hair Care ... Read More

  • Uruguay Beauty and Personal Care

    ... erode demand for products distributed through official retail channels. The impact of this is seen most clearly in deodorants, bath and shower, hair care, men's grooming, and oral care, all of which experienced drops in ... Read More

  • Angola Beauty and Personal Care

    ... produced skin and hair products experienced more modest price hikes driven by inflation and manufacturing expenses. Demand for national brands and products has surged due to an expanded range of offerings. This increase in supply ... Read More

  • Slovenia Mass Beauty and Personal Care

    ... the performance of private label in recent years. Mass colour cosmetics was one of the best-performing categories, with growth being driven by Gen Z and their growing interest in make-up. Brands such as NYX, which ... Read More

  • Pakistan Premium Beauty and Personal Care

    ... penchant for quality and indulged in luxury products, propelling growth across premium categories such as skin care, cosmetics, and fragrances. Notably, premium skin care emerged as the largest product area within the segment, driven by ... Read More

  • Laos Beauty and Personal Care

    ... for colour cosmetics and men’s grooming. Despite this, persistent inflation and currency depreciation have restrained spending among low-income groups. The industry's trajectory is increasingly influenced by social media and Western beauty trends, underscoring the rising ... Read More

  • North Macedonia Premium Beauty and Personal Care

    ... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More

  • Indonesia Hair Care

    ... care routines, the end of the review period saw the emergence of a greater number of products which targeted various hair and scalp issues. For example, thinning hair, or hair loss is one of the ... Read More

  • Uruguay Mass Beauty and Personal Care

    ... all suffered significant drops in demand during the year as volume sales performances were even worse than what was seen during 2022. These sales decreases are closely linked to cross-border shopping, with a significant proportion ... Read More

  • Cambodia Beauty and Personal Care

    ... can access a wider range: skin care, hair care, colour cosmetics, fragrances, oral care and men's grooming, etc. As the global focus on sustainability, wellness and digital forms continues to grow, Cambodia is witnessing an ... Read More

  • Indonesia Beauty and Personal Care

    ... the home, which meant that they were more likely to use products such as colour cosmetics and hair care products as part of their daily routines. The country’s expanding middle class population was also a ... Read More

  • Indonesia Premium Beauty and Personal Care

    ... a distinct target audience, being comprised mainly of consumers in higher-income households, who tend to remain loyal to their favourite brands. While some middle-income consumers also purchase premium beauty and personal care products, they tend ... Read More

  • Uruguay Premium Beauty and Personal Care

    ... to rise steadily. In particular, sales growth is being driven by premium sun care, premium colour cosmetics and premium fragrances as the consumer base for premium brands continues to expand, fuelling a premiumisation trend as ... Read More

  • North Macedonia Beauty and Personal Care

    ... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More

  • North Macedonia Mass Beauty and Personal Care

    ... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More

  • Denmark Mass Beauty and Personal Care

    ... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More

  • Malaysia Hair Care

    ... in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and treatments during 2021 with this pattern ... Read More

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