General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Retail Tissue in Costa Rica

    ... label brands, returned to their historic sales levels and experienced growth, reflecting consumer demand for a broader range of options across different price points. Euromonitor International's Retail Tissue in Costa Rica report offers a comprehensive ... Read More

  • Wipes in Dominican Republic

    ... babies and parents appreciate the convenience of wipes rather than having to use cottonwool and water. However, baby wipes are also increasingly used for other functions, such as cleaning or even as a way of ... Read More

  • Tissue and Hygiene in Bolivia

    ... costs for players, which were passed on to the end consumer. The dollar reserve in the country has fallen to historic lows due to lower income from gas sales and ongoing spending on hydrocarbon subsidies. ... Read More

  • Tissue and Hygiene in Romania

    ... as inflation and premiumisation. Additionally, the industry's strong performance was supported by the growing health and wellness trend and an increasing emphasis on personal hygiene. Euromonitor International's Tissue and Hygiene in Romania report offers a ... Read More

  • Retail Tissue in Kenya

    ... sanitation awareness, and a preference shift away from traditional alternatives. Paper towels, however, emerged as the most dynamic category in 2024, showing particularly strong growth driven by consumers' growing appreciation for their multifunctio... Euromonitor International's ... Read More

  • Wipes in the Netherlands

    ... supporting value growth despite relatively stable volume sales. Euromonitor International's Wipes in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Away-From-Home Tissue and Hygiene in the Netherlands

    ... cost containment measures in healthcare and elderly care settings tempered overall expansion. Euromonitor International's Away-from-Home Tissue and Hygiene in Netherlands report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Tissue and Hygiene in Vietnam

    ... awareness about using the right products for specific purposes. Additionally, product innovation by brands and the expansion of retailers into suburban and rural areas contributed significantly to this positive trend. Euromonitor International's Tissue and Hygiene ... Read More

  • Tissue and Hygiene in the Netherlands

    ... faced cost-of-living challenges. Price increases were less pronounced than in previous years, but consumers actively sought ways to manage their spending, with many opting for private label products as a means of balancing cost and ... Read More

  • Tissue and Hygiene in Kenya

    ... growth, driven by continued urbanisation, higher disposable incomes, and the shift away from traditional hygiene products towards disposable alternatives. Eco-friendliness and sustainability emerged as key regulatory and consumer priorities, prompting significant investment... Euromonitor International's Tissue ... Read More

  • Away-From-Home Tissue and Hygiene in Kenya

    ... largest category, benefiting substantially from Kenya’s thriving tourism industry, which necessitated increased procurement by hotels and hospitality establishments. Napkins emerged as the most dynamic category however,... Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report ... Read More

  • Away-From-Home Tissue and Hygiene in Vietnam

    ... ground in 2024. This growth was mainly due to increased government investments in public restrooms and improvements at popular tourist spots. The Vietnam government is prioritising sustainable growth by investing in the construction of new ... Read More

  • Retail Tissue in Vietnam

    ... on. In rural areas, however, many Vietnamese still rely on toilet paper for all uses due to its affordability. This trend is gradually changing as awareness of specialised products grows, supported by improved distribution and ... Read More

  • Global Consumer Kitchen Knife Market 2025-2029

    ... kitchen knife market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More

  • Wipes in Kenya

    ... demonstrated a strong preference for premium products catering to their babies' skincare needs. Baby wipes benefited from higher consumer awareness about hygiene and skin health, coupled with a growing reputation for multifunctional use, including cosmetic ... Read More

  • Wipes in Vietnam

    ... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More

  • Retail Tissue in the Netherlands

    ... higher retail prices across all tissue categories. Euromonitor International's Retail Tissue in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Tissue and Hygiene in the US

    ... was comparatively lower in 2024 than in the previous year, there remained a complicated relationship regarding labour shortages, costs of pulp, and spending. Euromonitor International's Tissue and Hygiene in USA report offers a comprehensive guide ... Read More

  • Tissue and Hygiene in Hong Kong, China

    ... and value discounts. Tourist spending has notably decreased in value compared to prior years, while local consumers are gravitating towards value-for-money bundles as foot traffic in the city diminishes due to relaxed travel policies. Many ... Read More

  • Wipes in Hong Kong, China

    ... largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents. A variety of brands have introduced pure water wipes in response to this trend, effectively ... Read More

  • Retail Tissue in Malaysia

    ... competitive prices has also led to lower unit prices, although most brands have chosen to maintain their existing selling points. At the same time, brands are increasingly emphasising premium tissue quality by offering products made ... Read More

  • Retail Tissue in the United Arab Emirates

    ... Facial tissues, including boxed facial tissues and pocket handkerchiefs, remained the largest value category overall, recording steady growth rates during the year. Pocket handkerchiefs benefits from the convenience factor in terms of portability, although its ... Read More

  • Home Products Specialists in the Philippines

    ... projects. Whether opting for professional construction services or embracing DIY projects, homeowners are significantly increasing their spending on home improvements. This trend presents robust growth opportunities for major retailers like Ace Hardware Handyman an... Euromonitor ... Read More

  • Wipes in France

    ... wipes in both volume and current value terms, though sales for both measures fell overall. Moist toilet wipes was the most dynamic segment, supported by its products’ promise of convenience for specific needs. General purpose ... Read More

  • Wipes in Bulgaria

    ... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More

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