General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Wipes in Norway

    ... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More

  • Home Products Specialists in Turkey

    ... from players. Despite these factors, the channel remains fairly resilient and adaptable, with consumers prioritising affordable and durable products. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments driving ... Read More

  • Retail Tissue in Saudi Arabia

    ... essential items, including tissue products, as part of their household expenditures, indicating a continued emphasis on health and hygiene in the wake of the lingering effects of COVID-19. Facial tissues was the largest member of ... Read More

  • Away-From-Home Tissue and Hygiene in Costa Rica

    ... foodservice venue, its demand has been boosted by the recovery of the tourism industry post-pandemic and the stabilisation of the inflation rate. Additionally, the increased penetration of 2-ply toilet paper rolls, particularly in the higher-end ... Read More

  • Away-From-Home Tissue and Hygiene in Dominican Republic

    ... and the food industry reflected in a favourable environment for the performance of away-from-home tissue sales. Toilet paper accounted for most value sales and is widely available product in public toilets in shopping malls, restaurants, ... Read More

  • Tissue and Hygiene in Argentina

    ... and high inflation. Euromonitor International's Tissue and Hygiene in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More

  • Tissue and Hygiene in the Czech Republic

    ... and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the latter part of the review period, promotional activity exerted a notable downward pressure on value sales in 2024. The expansion of the ... Read More

  • Tissue and Hygiene in Peru

    ... crisis due to the attempted coup d'état of the former President Pedro Castillo and his subsequent imprisonment. Cost-of-living pressures remained high in Peru due to inflationary conditions, although the inflation rate cooled substantially during the ... Read More

  • Wipes in Argentina

    ... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More

  • Retail Tissue in Argentina

    ... income during the year. The sharp rise in inflation in the first quarter of 2024 was the main factor contributing to the decline in purchasing power. Although the drop in consumption began to ease towards ... Read More

  • Retail Tissue in the Czech Republic

    ... two years of high inflation, Czech consumers continued to regard price as the main decisive factor in purchasing decisions for retail tissue products. The drop in value was also closely linked to the widespread popularity ... Read More

  • Retail Tissue in Denmark

    ... For example, Lotus Royal, a leading toilet paper brand, emphasises its perfect balance between softness and strength. It markets itself as a pleasant, soft, and highly absorbent option, catering to consumers who prioritise comfort and... ... Read More

  • Wipes in Azerbaijan

    ... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More

  • Wipes in Greece

    ... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More

  • Wipes in Egypt

    ... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More

  • Tissue and Hygiene in Egypt

    ... Although the Egyptian pound has stabilised against the US dollar, high unit prices continue to strain household budgets, limiting consumer purchasing power. Unemployment has risen sharply, while government subsidy cuts have led to steep price ... Read More

  • Retail Tissue in Azerbaijan

    ... show the strongest growth, as it is deemed to be a more essential and versatile product, and it also benefits from frequent promotional campaigns. With declining purchasing power in the country, the share of private ... Read More

  • Retail Tissue in Egypt

    ... prices. Despite currency stabilisation, prices of raw materials such as pulp and paper rose by an average of 20% in 2024, pushing up production costs. Additionally, high inflation has forced consumers to focus their spending ... Read More

  • Away-From-Home Tissue and Hygiene in Peru

    ... here, with these players increasing the variety of products and offering more competitive prices, an aspect that has intensified competition. The most relevant category within AFH tissue continues to be toilet paper, as the most ... Read More

  • Wipes in Peru

    ... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More

  • Tissue and Hygiene in Saudi Arabia

    ... disposable incomes, population growth, urbanisation, heightened hygiene awareness, increased environmental concerns, the convenience offered by e-commerce and continuous product innovation. These elements collectively steered consumer behaviour and bolstered market growth in the... Euromonitor International's Tissue ... Read More

  • Away-From-Home Tissue and Hygiene in Bolivia

    ... by higher production costs and a shortage of foreign currency. Constant value growth posted a strong recovery in the post-pandemic years, but this growth has now stabilised with volume sales decreasing in 2024. Lower volume ... Read More

  • Away-From-Home Tissue and Hygiene in Greece

    ... supplies, leading to a decline in spending per unit. Euromonitor International's Away-from-Home Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Away-From-Home Tissue and Hygiene in Canada

    ... in corporate environments. While the US has yet to return to pre-pandemic consumption levels, Canada is further along in its recovery, with away-from-home volume expected to fully rebound within the next year. Euromonitor International's Away-from-Home ... Read More

  • Wipes in the Czech Republic

    ... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More

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