General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Wipes in Guatemala

    ... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More

  • Away-From-Home Tissue and Hygiene in Hungary

    ... as companies sought to use more sustainable, quality toilet paper, believing that this could attract more local consumers to visit their establishments. Euromonitor International's Away-from-Home Tissue and Hygiene in Hungary report offers a comprehensive guide ... Read More

  • Home Products Specialists in Portugal

    ... seen over the recent review period, due to consumers’ disposable incomes and spending power being disrupted by the recent inflationary pressures. Added to which, many consumers invested in their home environments during the era of ... Read More

  • Tissue and Hygiene in Bangladesh

    ... these challenges, overall demand increased slightly, driven by heightened hygiene awareness and expanding product accessibility across different consumer segments. Euromonitor International's Tissue and Hygiene in Bangladesh report offers a comprehensive guide to the size and ... Read More

  • Tissue and Hygiene in Hungary

    ... as inflation stabilised somewhat. Although inflation was lower, local consumers continued to reduce their spending. Consequently, more affordable tissue and hygiene products gained popularity, often available at discounted prices. Local consumers purchased these products in ... Read More

  • Wipes in Thailand

    ... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More

  • Away-From-Home Tissue and Hygiene in Georgia

    ... increase in value sales in the year. The on-trade sector is gradually recovering from the impact of the COVID-19 pandemic; however, price sensitivity is limiting the potential for further value growth. Euromonitor International's Away-from-Home Tissue ... Read More

  • Away-From-Home Tissue and Hygiene in Guatemala

    ... continued to account for most value sales and there was also a degree of premiumisation, with increasing penetration of two-ply toilet rolls. Euromonitor International's Away-from-Home Tissue and Hygiene in Guatemala report offers a comprehensive guide ... Read More

  • Home Products Specialists in Vietnam

    ... restrict spending on items they perceive as non-essential. An emerging habit of waiting for discounts or deals during company livestreams has also made consumers more price sensitive. As shoppers often anticipate significant markdowns ranging from ... Read More

  • Away-From-Home Tissue and Hygiene in Thailand

    ... environmental concerns, there is also a rising focus on premium quality and antibacterial or antiviral benefits. Public areas such as restaurants and offices are particularly attuned to meeting heightened cleanliness standards, and as a result, ... Read More

  • Retail Tissue in Guatemala

    ... most volume sales, as it is deemed an essential product. However, in order to keep prices stables, players used tactics such as decreasing the size of the rolls and also reducing the ply layers. Napkins ... Read More

  • Tissue and Hygiene in Georgia

    ... the importance of hygiene, the demand for tissue and hygiene products has risen, fostering an increase in volume sales. In addition, the expansion of modern retail outlets ensured that these products are more widely distributed, ... Read More

  • Tissue and Hygiene in Guatemala

    ... and promotions to support volume sales and this cut into profit margins. Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Home Products Specialists in Chile

    ... of the review period. These factors, combined with the rise of e-commerce platforms and consumers finding ease in the shopping online, meant that home improvement and gardening stores experienced three consecutive years of value sales ... Read More

  • Retail Tissue in Norway

    ... best deals. The appeal of private label products strengthened, as they offered a compelling balance of affordability and quality. Discounters and variety stores benefited the most from this shift, as these channels specialise in low-cost... ... Read More

  • Tissue and Hygiene in Ireland

    ... living pressures, consumers in Ireland increasingly prioritised value, leading to significant shifts in purchasing habits. Multipack purchases became more common, especially in the categories of wipes and toilet paper. This trend was driven by the ... Read More

  • Wipes in New Zealand

    ... had driven unit price increases during 2022 and 2023. Alongside the softening of unit price growth, volume sales have also been impacted by the ongoing cost of living pressures, with interest rates reaching near 20-year ... Read More

  • Away-From-Home Tissue and Hygiene in New Zealand

    ... by households due to higher living costs. As discretionary spending tightened, fewer people were dining out or staying in hotels, which contributed to lower demand for AFH tissue in these sectors. This particularly affected tissue ... Read More

  • Away-From-Home Tissue and Hygiene in Ireland

    ... sectors have bounced back, which has underpinned demand for napkins, hand towels, and toilet paper in places like hotels and offices. Additionally, with consumers more aware of hygiene, the use of AFH tissue products increased, ... Read More

  • Retail Tissue in Ireland

    ... manufacturers hiked retail prices, making products less affordable and pushing some shoppers toward private label options. Bulk buying has become more popular in retail tissue as households economise, and eco-friendly customers increasingly choose recycled and ... Read More

  • Tissue and Hygiene in New Zealand

    ... pressures that had impacted New Zealand throughout the previous years, began to ease. Despite a slowdown in unit price growth, consumer budgets were stretched due to high interest rates, prompting many to seek ways to ... Read More

  • Wipes in Ireland

    ... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More

  • Retail Tissue in New Zealand

    ... demand for retail tissue. However, 2023 marked the first full year without COVID-19 restrictions, leading to market normalising. This resulted in a decline in volume sales in 2023, with a modest recovery in 2024. While ... Read More

  • Away-From-Home Tissue and Hygiene in Norway

    ... are often bound by long-term supply contracts with businesses and institutions. However, as contract renegotiations took place in 2024, suppliers were able to pass on higher input costs, resulting in increased unit prices across away-from-home ... Read More

  • Home Products Specialists in Turkey

    ... from players. Despite these factors, the channel remains fairly resilient and adaptable, with consumers prioritising affordable and durable products. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments driving ... Read More

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