General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Belgium

    ... turnaround in fortunes in 2020 due to people spending more time at home. However, this renaissance was short lived and in 2021 sales started declining again, with further declines observed in 2022 and 2023. In ... Read More

  • Polishes in Denmark

    ... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More

  • Polishes in Austria

    ... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More

  • Home Insecticides in Malaysia

    ... By September 2023, cases had risen to 88,672, with a massive surge in cases across hotspot states such as Selangor, Kuala Lumpur, Putrajaya, Negeri Sembilan, Penang, Johor, Perak, and Sabah. This contributed to continued solid ... Read More

  • Home Insecticides in Austria

    ... operators have also sought methods to control insects to ensure guest comfort. As a result, the category recorded healthy current value growth in 2023. Euromonitor International's Home Insecticides in Austria market report offers a comprehensive ... Read More

  • Home Insecticides in Bulgaria

    ... companies, which provide an easy, quick, effective and durable way to get rid of insects in an entire building or apartment. On the other hand, home insecticides' value sales continued to rise, although much slower ... Read More

  • Polishes in Brazil

    ... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More

  • Home Insecticides in South Korea

    ... witnessed an increase in mosquito populations, as there was abundant rainfall and high humidity levels during the summer months, allowing mosquitoes to remain active until the autumn period. The growing demand for greener solutions supported ... Read More

  • Home Insecticides in the Czech Republic

    ... Spray/aerosol and electric home insecticides were increasing in retail volume, benefiting from being viewed as highly convenient, while there is a wide range of products available. In addition, many consumers prefer to purchase these products ... Read More

  • Bleach in Malaysia

    ... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More

  • Polishes in Bulgaria

    ... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More

  • Home Insecticides in France

    ... weather playing a key role in driving the demand for home insecticides with warm temperatures boosting the insect population. As such, the warm weather temperatures in France in 2023 favoured the spread of mosquitoes, flies, ... Read More

  • Polishes in Saudi Arabia

    ... instance, with the latter experiencing the strongest decline in 2020. Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Polishes in France

    ... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More

  • Polishes in Colombia

    ... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More

  • Polishes in China

    ... This was mainly driven by the poor performances of furniture and shoe polishes, which suffered from declines in purchases of leather products in furniture, apparel and personal accessories, as well as competition from professional leather ... Read More

  • Home Insecticides in Mexico

    ... in their homes, including eradicating potentially disease-carrying insects. Moreover, with consumers spending more time socialising outdoors with family and friends, the purchasing of home insecticides became more relevant. Growth was driven primarily by the largest ... Read More

  • Home Insecticides in Algeria

    ... is rising average annual temperatures, as this enables insect populations to expand. Indeed, home insecticides are among the few home care categories that primarily depend on certain weather conditions, which triggers the insect population growth. ... Read More

  • Home Insecticides in Denmark

    ... towards the end of the review period, including 2023. Heightened consumer price-sensitivity induced more selective purchasing habits and had a negative impact on retail volume sales, which recorded their biggest decline of the review period ... Read More

  • Polishes in Algeria

    ... expenditure on essential goods. The most popular polish is furniture polish, which is widely available compared to niche variants, such as metal polish, which are only available via modern channels, such as hypermarkets and supermarkets. ... Read More

  • Polishes in Italy

    ... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More

  • Home Insecticides in Indonesia

    ... cases of dengue fever in the country have particularly underscored the importance of these products and, indeed, the Indonesian government has been actively promulgating awareness of the perils of dengue fever, a tropical ailment instigated ... Read More

  • Polishes in Indonesia

    ... is noted that, in the post-pandemic landscape, as people spend more time enjoying out-of-home lifestyles, there has been a resurgence in the use of cars and motorcycles. This, in turn, has bolstered demand for metal ... Read More

  • Home Insecticides in Brazil

    ... marginal growth, benefiting major players' share. Demand for all other formats declined, while only insecticide coils witnessed negative retail value sales. Euromonitor International's Home Insecticides in Brazil market report offers a comprehensive guide to the ... Read More

  • Home Insecticides in the US

    ... players. Notably, national brands significantly raised prices, registering double-digit growth, as they attempted to counterbalance the decline in volumes. Conversely, private label opted against similar price adjustments, leading to negative value sales growth that failed ... Read More

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