General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Dominican Republic

    ... as providing cleaning and disinfection properties. The use of multi-purpose products tends to be most attractive to the middle- and low-income segments, as they seek to make cost-savings on their household shopping. Average retail prices ... Read More

  • Home Insecticides in Vietnam

    ... the proliferation of insects, including mosquitoes, flies and ants, amongst others. This is especially the case in the Mekong Delta, where most people live close to rivers where insects are more abundant. With mosquito-borne diseases ... Read More

  • Home Insecticides in Hungary

    ... the weak summer season. In addition, consumers were often not interested in coils and ignored the problem of flying insects, which led to the volume sales decline. With high inflation and lower purchasing power, many ... Read More

  • Home Insecticides in Azerbaijan

    ... the summer of 2023 not being as hot as the previous year, this contributed to a decline in sales of home insecticides. Falling purchasing power also contributed to the decline, as inflation remained high. Euromonitor ... Read More

  • Home Insecticides in Lithuania

    ... is the size of the insect population. In 2023, the weather in Lithuania was far more suitable for insect breeding, triggering a surge in demand for home insecticides. Retail volume and current value sales surpassed ... Read More

  • Home Insecticides in Estonia

    ... the previous year, volume growth was marginal. The standout performer was insecticide baits, which registered double-digit percentage volume growth. Insecticide baits offer a targeted and discreet solution for pest control and are becoming a preferred ... Read More

  • Home Insecticides in Guatemala

    ... despite significant price increases, there was also modest volume growth for home insecticides in 2023. Several serious outbreaks of dengue fever have driven demand for home insecticides. Euromonitor International's Home Insecticides in Guatemala market report ... Read More

  • Home Insecticides in Egypt

    ... almost unaffected by the increase in unit prices. However, the greater return of mobility and pre-pandemic lifestyles outside of the home meant that volume growth was undynamic. Euromonitor International's Home Insecticides in Egypt market report ... Read More

  • Home Insecticides in Poland

    ... spray/aerosol insecticides. Weather conditions drive growth, with heavy rain and hot temperatures leading to a rise in insect populations, which, in turn, has a positive impact on sales of home insecticides. For example, during the ... Read More

  • Home Insecticides in the Netherlands

    ... a slight slowdown in the decline in volume sales) for home insecticides. Consumers were mostly buying mosquito repellents, often in the form of electric insecticides used only at nighttime to keep mosquitos away while people ... Read More

  • Polishes in Switzerland

    ... clothing and interior design. It has also suffered from consumers' increasingly hectic lifestyles and reluctance to commit time and effort to tasks that are seen as unnecessary. Polishes also faces increasing competition from multi-purpose cleaners ... Read More

  • Polishes in Lithuania

    ... the house. Since the COVID-19 pandemic, consumers have spent less time at home and are less concerned about polishing floors and furniture. Euromonitor International's Polishes in Lithuania market report offers a comprehensive guide to the ... Read More

  • Polishes in Estonia

    ... of value and volume growth, with metal polish also registering modest growth. With modern homes increasingly having chrome and metal surfaces, this supported an increase in volume sales of metal polish. There was also modest ... Read More

  • Home Insecticides in Israel

    ... home insecticides, despite its affordability, as these products are increasingly considered harmful to health by local consumers due to their composition of chemicals used to eradicate insects. Euromonitor International's Home Insecticides in Israel market report ... Read More

  • Polishes in Romania

    ... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More

  • Home Insecticides in Finland

    ... this category, with consumers unlikely to switch to different brands. Euromonitor International's Home Insecticides in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Home Insecticides in North Macedonia

    ... number of flying and crawling insects, especially during the spring and early summer period when there was significant rainfall. Nonetheless, significantly rising unit prices and strong inflationary pressures contributed to strong single-digit current value growth ... Read More

  • Home Insecticides in Canada

    ... season in regions of Canada in 2023, particularly the mosquito populations, which thrived in unseasonably warmer weather. As such, insecticide coils performed well due to the mosquito season, with products such as Muskol 50-Hour Mosquito/Insect ... Read More

  • Home Insecticides in Georgia

    ... the size of the insect population, with summer the high season for insecticides consumption. In 2023, moderate volume growth was also underpinned by the more stable economic climate and the expansion of modern retailers in ... Read More

  • Polishes in Hungary

    ... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More

  • Polishes in Sweden

    ... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More

  • Polishes in Nigeria

    ... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More

  • Home Insecticides in Latvia

    ... pest infestations. Many electric insecticide devices are engineered with safety features, including automatic shut-off mechanisms, enhancing their safety profile. This makes them a more secure option, particularly in households with children and pets, when compared ... Read More

  • Polishes in Ecuador

    ... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More

  • Home Insecticides in Costa Rica

    ... However, despite significant price increases, there was also modest volume growth for home insecticides in 2023. Several serious outbreaks of dengue fever, malaria and other-mosquito-related diseases have driven demand for home insecticides. Euromonitor International's Home ... Read More

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