General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Insecticides in Finland

    ... this category, with consumers unlikely to switch to different brands. Euromonitor International's Home Insecticides in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Home Insecticides in North Macedonia

    ... number of flying and crawling insects, especially during the spring and early summer period when there was significant rainfall. Nonetheless, significantly rising unit prices and strong inflationary pressures contributed to strong single-digit current value growth ... Read More

  • Home Insecticides in Canada

    ... season in regions of Canada in 2023, particularly the mosquito populations, which thrived in unseasonably warmer weather. As such, insecticide coils performed well due to the mosquito season, with products such as Muskol 50-Hour Mosquito/Insect ... Read More

  • Home Insecticides in Georgia

    ... the size of the insect population, with summer the high season for insecticides consumption. In 2023, moderate volume growth was also underpinned by the more stable economic climate and the expansion of modern retailers in ... Read More

  • Polishes in Hungary

    ... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More

  • Polishes in Sweden

    ... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More

  • Polishes in Nigeria

    ... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More

  • Home Insecticides in Latvia

    ... pest infestations. Many electric insecticide devices are engineered with safety features, including automatic shut-off mechanisms, enhancing their safety profile. This makes them a more secure option, particularly in households with children and pets, when compared ... Read More

  • Polishes in Ecuador

    ... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More

  • Home Insecticides in Costa Rica

    ... However, despite significant price increases, there was also modest volume growth for home insecticides in 2023. Several serious outbreaks of dengue fever, malaria and other-mosquito-related diseases have driven demand for home insecticides. Euromonitor International's Home ... Read More

  • Polishes in Croatia

    ... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More

  • Home Care in El Salvador

    ... meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and ... Read More

  • Home Insecticides in Portugal

    ... performance. Despite the long and hot summer seen in the country in 2023, which may have been assumed to offer strong growth opportunities for the category, home insecticides' performance was hampered by very dry, hot ... Read More

  • Home Insecticides in Dominican Republic

    ... higher retail prices of these products. In 2023, consumers tend to search for bargain prices more regularly, reduce their purchasing frequency or look for lower value brands. SC Johnson Dominican Republic C x A has ... Read More

  • Polishes in Malaysia

    ... For instance, younger home owners tend to prefer simple furniture that requires minimal care, as there is not enough time (or desire) to polish and care for furniture. Consumers would rather buy new low maintenance ... Read More

  • Home Insecticides in Thailand

    ... taking a more careful approach to dealing with pests, as they try to avoid illness such as dengue, which is transmitted by mosquitoes and causes influenza-style symptoms. However, beyond the perennial adversaries of mosquitoes, and ... Read More

  • Home Insecticides in Japan

    ... fading of COVID-19. The pandemic had much less of an impact from 2022. People began going out socialising much more often than in 2020 and 2021, while universities and schools called students back to offline, ... Read More

  • Home Insecticides in Saudi Arabia

    ... This helped drive up demand for home insecticides, with these products benefiting from general hygiene awareness and insects’ potential to spread disease, although sales were mainly supported by the dominant format of spray/aerosol insecticides. Euromonitor ... Read More

  • Home Insecticides in Italy

    ... In addition to the usual infestations in spring and summer, this extreme weather, thought to be driven by climate change, led to a proliferation of mosquitos and other insects during other periods of the year. ... Read More

  • Home Insecticides in Belgium

    ... attracting more mosquitos and exotic insects. In western Europe the warmer summers have accelerated the growth of flying insects in particular. Moreover, because home insecticides are considered necessary and essential whenever there is a high ... Read More

  • Home Insecticides in Singapore

    ... sales. As construction projects create conducive environments for the breeding of mosquitoes, which are vectors for dengue fever, there is a heightened need for effective insect control measures within residential spaces. The expansion of construction ... Read More

  • Polishes in the Czech Republic

    ... of living has undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. The category also suffered from limited promotional activities and innovation, leaving consumers to select ... Read More

  • Polishes in South Korea

    ... as professionals returning to offices opted for formal attire and prices were pushed up by inflation. Nevertheless, the demand for quality shoe care products has not yet reached pre-pandemic levels. As part of cost-saving measures, ... Read More

  • Polishes in Japan

    ... passed down to the younger generations. First, it is very time-consuming and tiring to use on a regular basis – even once a year is too much for those who are not used to it. ... Read More

  • Polishes in Thailand

    ... columns in particular remained robust, propelled by the penchant for home décor trends emphasising cleanliness and order. Driven by the aspiration to create visually appealing living spaces, consumers fuelled sustained demand for specialised polish products ... Read More

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