General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Wipes in Bosnia and Herzegovina

    ... higher standard of living, and this has increased use of retail hygiene products, including wipes for both personal and household use. As a result, consumer demand for wipes remains stable, despite the challenging economic conditions ... Read More

  • Tissue and Hygiene in Canada

    ... Canada compared to the US. The inflation rate in 2023 was about 3%, less than half of 2022’s 7%. Although lingering effects of inflation were experienced, all categories displayed continuous volume recovery year-on-year, driven by ... Read More

  • Home Products Specialists in Nigeria

    ... from fifteen million to fifty million naira, played a crucial role in driving sales within this channel. This boost in mortgage financing incentivised both consumers and estate developers, leading to increased demand for various home ... Read More

  • Wipes in Azerbaijan

    ... price increases and, instead, keep prices the same whilst lowering the units or volume levels in the products. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially ... Read More

  • Away-From-Home Tissue and Hygiene in Belgium

    ... tissue segment, the hospitality industry experienced a disproportionate impact, witnessing a staggering rise in bankruptcies, nearly three times the average rate. Many restaurants and cafés were compelled to file for bankruptcy or implement cost-cutting measures, ... Read More

  • Away-From-Home Tissue and Hygiene in Canada

    ... period, with Canadians 65+ expected to exceed 9 million by 2030 (Euromonitor Economies and Consumers Annual Data). While the aging demographic should theoretically suggest healthy growth in the away-from-home adult incontinence market, we are seeing ... Read More

  • Home Products Specialists in the Czech Republic

    ... Demand weakened organically following the significant increases seen in 2022, when the surge in Ukrainian refugees living in the Czech Republic also led to increased sales of homewares and furniture. Moving into 2023, the high ... Read More

  • Home Products Specialists in Morocco

    ... design. Positioned in the ""accessible luxury"" niche, Sketch Furniture's success underscores the growing demand for contemporary furnishings that seamlessly integrate traditional and Western aesthetics. With a strategic blend of online distribution, in-store sales, a... Euromonitor ... Read More

  • Wipes in Canada

    ... contributed to the area's expansion. Consumers increasingly recognise baby wipes for their versatility beyond infant care, utilising them for various purposes due to their convenience and effectiveness. Additionally, new product launches introducing value-added ben... Euromonitor ... Read More

  • Retail Tissue in Canada

    ... it witnessed in 2022, according to the Consumer Price Index. While price increases on consumer products relatively stabilised compared to the whirlwind conditions of 2022, the realities of rising costs of living still impacted consumers’ ... Read More

  • Tissue and Hygiene in Belgium

    ... extent of the decline. The decreasing birth rate negatively impacted demand for nappies/diapers/pants, while the ageing population had contrasting effects on menstrual care and retail adult incontinence. Notably, retail adult incontinence emerged as the sole ... Read More

  • Tissue and Hygiene in Paraguay

    ... Categories related to consumption at home, such as toilet paper, paper towels and paper napkins, were among the losers while those associated with outdoor activities, such as AFH tissue and facial cleansing wipes, rebounded to ... Read More

  • Retail Tissue in Belgium

    ... towels and facial tissues witnessed sharper declines in volume sales. Consumers sought alternatives such as cloth handkerchiefs and sponges, particularly for facial tissues and paper towels, respectively. Additionally, families increasingly opted to reuse table napkins... ... Read More

  • Tissue and Hygiene in Argentina

    ... three decades. These macroeconomic challenges were further exacerbated by factors such as the government's fiscal deficit and the country's obligations to repay its debt to international institutions like the International Monetary Fund. Despite these economic ... Read More

  • Wipes in Colombia

    ... categories over the review period, as the convenience it provided chimed with the priorities of busy consumers. During the pandemic, in particular, wipes benefited from rising hygiene-consciousness. Rapid consumer interest in wipes forced manufacturers to ... Read More

  • Home Products Specialists in South Africa

    ... during the pandemic, mortgage rates continued to skyrocket in 2023 as the central bank sought strategic ways to reduce inflationary pressure. The trend mainly affected mid-income households and first-time home buyers, who initially tried to ... Read More

  • Tissue and Hygiene in Panama

    ... products that offer convenience as lifestyles became increasingly hectic once more, while the declining birth rate led to moderate growth in nappies/diapers/pants. Away-from home sales also benefited with the return of tourism enabling volume sales ... Read More

  • Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina

    ... Significant price increases were also an issue due to the impact of inflation, which resulted in strong double-digit growth. Euromonitor International's Away-from-Home Tissue and Hygiene in Bosnia and Herzegovina report offers a comprehensive guide to ... Read More

  • Home Products Specialists in the Philippines

    ... placed a strain on household budgets, With many consumers remaining pessimistic about the country’s economic situation, they were reluctant to spend money on non-essential goods. Within this context, incumbent players, such as Ace Hardware, Handyman, ... Read More

  • Away-From-Home Tissue and Hygiene in the US

    ... in-office mandates still consider the hybrid model as tried-and-true, such as Amazon and Meta’s three day in-office requirements, other companies, such as BlackRock and Goldman Sachs, are expecting their employees to return to the office ... Read More

  • Away-From-Home Tissue and Hygiene in Singapore

    ... domestic and international tourism gradually rebound, and with the F&B sector experiencing a boom, the demand for AFH tissue products is on the rise. Euromonitor International's Away-from-Home Tissue and Hygiene in Singapore report offers a ... Read More

  • Home Products Specialists in France

    ... when they spent substantially increased time at home with them, the momentum gained has benefitted the pet care segment within home products specialists. The trend towards household pets has also meant a persistent rise in ... Read More

  • Wipes in the US

    ... about maintaining a clean and germ-free environment, and wipes provide a quick and easy solution for cleaning and disinfecting surfaces. In addition, wipes offer a portable and convenient option for personal hygiene, especially when on-the-go, ... Read More

  • Retail Tissue in the US

    ... toilet paper, volume sales continued to decline, as consumers tightened their wallets. Euromonitor International's Retail Tissue in USA report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Retail Tissue in Singapore

    ... shift in preferences towards a more luxurious and comfortable bathroom experience. Euromonitor International's Retail Tissue in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

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