General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Turkey

    ... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More

  • Polishes in Israel

    ... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More

  • Home Insecticides in Kazakhstan

    ... rate, along with robust value growth which was supported in 2023 by inflationary pressures and the rising costs of manufacturing, transport and logistics overall. This applies to global giant brands and Russian brands (note that ... Read More

  • Polishes in Ireland

    ... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More

  • Home Insecticides in Turkey

    ... which were said to be unlike the mosquito species more commonly seen in Turkey. As such, there was a notable increase in mosquitos and other insects at the end of the review period, which positively ... Read More

  • Home Care in Oman

    ... the majority of consumers. In 2023, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. Euromonitor ... Read More

  • Home Care in Paraguay

    ... to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolled out. Inflation was also an important factor, with this rate dropping in 2023 after recording a record high ... Read More

  • Home Care in Bosnia and Herzegovina

    ... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More

  • Polishes in Greece

    ... the category not having a great deal of choice for consumers seeking to trade down, i.e., a low presence of private label. Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the ... Read More

  • Polishes in Vietnam

    ... the return of consumers to their physical workplaces and educational establishments. Such products are deemed as essential for maintaining a professional appearance, with well-polished shoes being a must for important meetings. In addition, higher incomes ... Read More

  • Polishes in Canada

    ... returning to workplaces following COVID-19 and purchasing more formal and event footwear for both work and social occasions. Euromonitor International's Polishes in Canada market report offers a comprehensive guide to the size and shape of ... Read More

  • Polishes in Poland

    ... growth, with the purpose of furniture polish going beyond aesthetics to help maintain the longevity and quality of furniture. Polish consumers appreciate that regular use of furniture polish can extend the lifespan of furniture, keeping ... Read More

  • Home Insecticides in Bolivia

    ... In 2023, however, the inflationary context in these neighbouring countries has discouraged the illegal market with narrower profit margins. Euromonitor International's Home Insecticides in Bolivia market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Costa Rica

    ... was muted, as competing products such as surface care increasingly also offer similar cleaning properties. Euromonitor International's Polishes in Costa Rica market report offers a comprehensive guide to the size and shape of the market ... Read More

  • Polishes in Portugal

    ... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More

  • Home Insecticides in Peru

    ... phenomena has increased the presence of insects such as moths, ants and mosquitoes, with their numbers swelling in the summer and thus fuelling sales of a range of home insecticides. Floods resulting from excessive rainfall ... Read More

  • Home Insecticides in Norway

    ... of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, ... Read More

  • Polishes in the Netherlands

    ... some impact, as office workers spend time at home requiring fewer formal shoes. Players are thus focusing their efforts on providing different product lines to cater to the diverse needs of consumers, as well as ... Read More

  • Polishes in Pakistan

    ... improving disposable incomes and purchasing power, which motivate them to seek specialist polishes to maintain the condition of surfaces, cutlery, furniture, shoes and floors. Thus, the growth in demand is fuelled by improved living standards ... Read More

  • Polishes in Peru

    ... well below pre-pandemic levels with demand restricted by the challenging economic environment in Peru and elevated inflation. Sales of furniture, floor and metal polish benefited from consumers choosing to entertain friends and family at home ... Read More

  • Home Insecticides in Romania

    ... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More

  • Home Insecticides in Tunisia

    ... effective action and wide availability of these products. This format remained the go-to choice for consumers in Tunisia, supported by spray/aerosol insecticides being widely available and prominently featured in modern and traditional grocery retail channels. ... Read More

  • Polishes in Norway

    ... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More

  • Polishes in Bolivia

    ... year, albeit at a slower pace, impacting stronger rates of growth. Furniture polishes is the best performing category in 2023, benefiting from affordable prices, promotional activities at point of sale and product innovation. Euromonitor International's ... Read More

  • Home Insecticides in Ireland

    ... conducive to the spread of insects, consequently aiding sales of home insecticides. Consequently, while other home care products saw retail volume sales challenged in 2023, sales in home insecticides remained positive, with strong volume growth ... Read More

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