General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Insecticides in India

    ... from cheaper variants, such as insecticide coils, to premium offerings, including electric and spray/aerosol insecticides, since they are considered less hazardous to health, and to have better efficacy. The growing consumer focus on maintaining a ... Read More

  • Retail Tissue in Austria

    ... were faced with higher production costs and were forced to pass these onto consumers. However, demand was also boosted by the return of consumers to their busy, active lifestyles, alongside enhanced hygiene standards in the ... Read More

  • Retail Tissue in Nigeria

    ... weakened local currency substantially undermined consumer purchasing power, forcing Nigerians to rationalise their spending and focus on food and other essentials. Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size ... Read More

  • Away-From-Home Tissue and Hygiene in Japan

    ... country from early 2020. It was a disaster for most industries and consumers, but the damage to the tourism industry was amongst the greatest. Just like other countries, Japan closed its borders so that new ... Read More

  • Polishes in India

    ... (2019) level, even though retail volumes still did not achieve this target. Within polishes, shoe polish was the best performing category in 2023, as the return of in-person classes and business meetings drove sales of ... Read More

  • Wipes in Austria

    ... wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with ... Read More

  • Tissue and Hygiene in Switzerland

    ... size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More

  • Tissue and Hygiene in Nigeria

    ... The depreciation of the local currency and fall in disposable incomes due to high inflation led to slowed growth. This harsh economic climate meant that even products such as those within nappies/diapers/pants, menstrual care and ... Read More

  • Wipes in Japan

    ... saw decline, facial cleansing wipes and deodorant wipes, the categories under cosmetic wipes, saw positive growth rates in both retail volume and current value terms. In 2023, with the end to the pandemic, consumers went ... Read More

  • Wipes in Switzerland

    ... travel resumed in 2023. Additionally, the growing trend towards more active lifestyles also contributed to the positive development of personal wipes, as consumers desire to feel fresh and clean on the go. Higher prices became ... Read More

  • Away-From-Home Tissue and Hygiene in Austria

    ... to prevailing inflationary pressures, as rising raw material, production and transport costs led to price increases across the market landscape. Nevertheless, volume sales saw modest growth, supported by an increase in consumer mobility, together with ... Read More

  • Away-From-Home Tissue and Hygiene in Switzerland

    ... office, even if only part-time, which contributed to the growth in demand for these products. High energy and production costs linked to inflation also contributed to value growth, as manufacturers increased prices. Euromonitor International's Away-from-Home ... Read More

  • Home Products Specialists in Saudi Arabia

    ... increasing demand for specialised professionals who can provide expert advice on home products. Urbanisation and the development of new housing projects has also contributed to the growth of home product specialists in the market. As ... Read More

  • Tissue and Hygiene in Japan

    ... industry in 2023. Baby-related products such as nappies/diapers/pants and baby wipes continued to struggle to achieve growth in retail current value terms, along with the accelerating decrease in the number of newborn babies. On the ... Read More

  • Home Products Specialists in the United Kingdom

    ... 2022. The cost-of-living crisis that began in 2022 and continued into 2023 limited consumer spending on more expensive home improvements, resulting in plans being deferred or cancelled. However, the channel maintained its positive trajectory during ... Read More

  • Wipes in Germany

    ... wipes meet the needs of busy consumers as they spend greater time outside of the home. Nevertheless, the cost-of-living crisis has forced many consumers to be more conversative with their spending on non-essentials, resulting in ... Read More

  • Away-From-Home Tissue and Hygiene in Germany

    ... over an extended period. A tentative revival did not emerge until the second half of 2022, following the reopening of restaurants and businesses and the return to travel – activities that were felt more predominantly ... Read More

  • Retail Tissue in Germany

    ... double digits. Overall demand continued to be dominated by private label, with Kokett (Aldi), Floralys (Lidl), Rewe and Edeka leading the largest volume category of toilet paper, while Essity was the leading branded player with ... Read More

  • Global Consumer Kitchen Knife Market 2024-2028

    ... consumer kitchen knife market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More

  • Tissue and Hygiene in Germany

    ... of raw materials and production. Despite a lower inflation rate compared to 2022, consumer prices in Germany continued to increase in 2023. The cost of energy showed signs of easing and food prices continued to ... Read More

  • Home Products Specialists in Mexico

    ... with minimal growth in outlet numbers. Despite a better economic context compared with the previous year, lack of consumer confidence had a negative impact, with many people postponing renovations and changes to their homes. Based ... Read More

  • Global Natural Home Fragrance Products Market Size study & Forecast, by Product (Scented Candles, Wax Melts, Essential Oils, Incense Sticks and Others), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Store, Online and Others) and Regional Analysis, 2023-2030

    ... Analysis, 2023-2030 Global Natural Home Fragrance Products Market is valued at approximately USD 3.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.5% during the forecast period ... Read More

  • Away-From-Home Tissue and Hygiene in South Africa

    ... also means that hospitals are no longer full of patients requiring COVID-19 care, suggesting slower demand for away-from-home tissue and hygiene, in particular AFH wipers. Euromonitor International's Away-from-Home Tissue and Hygiene in South Africa report ... Read More

  • Wipes in South Africa

    ... record impressive growth. Therefore, consumers turned to cost-reducing opportunities as part of household spending. In health and beauty specialists, rewards programmes were effective in creating greater brand awareness. For example, Dis-Chem launched its rewards programme ... Read More

  • Retail Tissue in South Africa

    ... thus retailers’ shelves were stacked with fewer 3-ply offerings due to lower demand. Channels also extended their discounts to their rewards programmes. The benefit of this strategy encouraged Dis-Chem to launch its rewards programme in ... Read More

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