General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Tissue and Hygiene in Croatia

    ... value growth, rising prices changed consumers’ purchasing habits, forcing them to be more conscious about their spending and economise. They consequently reduced their spending on non-essential items, reduced their number of purchases, and increasingly looked ... Read More

  • Tissue and Hygiene in Costa Rica

    ... inflation in over a decade, marking a significant economic shift. This inflationary trend notably influenced consumer purchasing behaviour throughout 2023. Faced with rising prices and reduced disposable incomes, consumers adopted a more pragmatic approach, favouring ... Read More

  • Retail Tissue in Croatia

    ... toilet paper as this is an essential item. Consumers sought to make savings in other areas by foregoing products or using reusable items such as washable kitchen cloths. Euromonitor International's Retail Tissue in Croatia report ... Read More

  • Away-From-Home Tissue and Hygiene in Costa Rica

    ... remarkable surge in tourist arrivals, registering a substantial 21% increase compared to the same period in 2022, as reported by the National Tourism Institute (ICT). This surge in tourism translated into a heightened demand for ... Read More

  • Wipes in Georgia

    ... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More

  • Away-From-Home Tissue and Hygiene in Bolivia

    ... uninterrupted operations, particularly favouring the hospitality and restaurant industries, which reported notable increases in both sales volume and revenue. Euromonitor International's Away-from-Home Tissue and Hygiene in Bolivia report offers a comprehensive guide to the size ... Read More

  • Retail Tissue in Costa Rica

    ... Consumers in Costa Rica expect a certain quality from retail tissue products, and therefore while being cost-conscious, consumers remain hesitant about trading down. A primary concern is that cheaper goods are excessively thin; consumers are ... Read More

  • Away-From-Home Tissue and Hygiene in Bulgaria

    ... channel, hindered sales in 2020 as many establishments were closed. However, despite the category's double-digit value growth, it was unable to reach pre-pandemic levels. Sales recovery has been stifled by inflation and the higher prices ... Read More

  • Wipes in the United Arab Emirates

    ... widespread use is attributed to the convenience they offer and their easy accessibility. Players have responded to the substantial demand for wipes by introducing a broad spectrum of products, ranging from baby wipes and cosmetic ... Read More

  • Wipes in Dominican Republic

    ... clean babies' skin but for other purposes, such as adult facial cleansing and surface cleaning, and among higher-income demographics, it is also used as a substitute for toilet paper. As such, it has been noted ... Read More

  • Wipes in Ecuador

    ... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More

  • Away-From-Home Tissue and Hygiene in the United Arab Emirates

    ... of away-from-home tissue in the United Arab Emirates. With a surge in new hotels and foodservice establishments, there has been a positive trajectory following the full reopening of international borders post-pandemic. The United Arab Emirates ... Read More

  • Tissue and Hygiene in the Czech Republic

    ... leading to stagnation or a decline in volume sales of several tissue and hygiene categories. Consumers increasingly sought out discounted products or large pack sizes of their favourite brands in order to afford the same ... Read More

  • Tissue and Hygiene in Ecuador

    ... steadily increasing in 2023 to reach a 2% growth by year-end. In addition, unemployment decreased by 3% across 2023. Despite these positive indicators, consumers remained cautious in their spending habits, with factors such as high ... Read More

  • Away-From-Home Tissue and Hygiene in France

    ... growth was robust throughout. AFH adult incontinence is supported by France’s ageing population. Retirement homes are becoming more populous, helping to sustain sales. Value growth in AFH incontinence was pushed by price rises, which were ... Read More

  • Wipes in Denmark

    ... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More

  • Retail Tissue in the Czech Republic

    ... more price sensitive and look for value-for-money large packs and private label products. Euromonitor International's Retail Tissue in Czech Republic report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Retail Tissue in Denmark

    ... with the movements across tissue and hygiene in the country, and more broadly with the general economy. Overall, in retail tissue, price increases pushed strong retail current value growth at the end of the review ... Read More

  • Tissue and Hygiene in Dominican Republic

    ... slower in 2023 than the previous year. The international prices of raw materials such as cellulose, paper pulp and plastics stabilised, as did transportation costs, lifting cost pressures in the production and distribution chains. Despite ... Read More

  • Retail Tissue in Dominican Republic

    ... across essential and daily products. Toilet paper was a product severely affected by the price volatility of raw materials, such as cellulose, which became more expensive due to the war in Ukraine. In 2023, although ... Read More

  • Away-From-Home Tissue and Hygiene in Dominican Republic

    ... and hospitality, which are essential industries for the country's economy. Data from the Ministry of Tourism reported that the sector generated an income of more than USD 8.4 billion following the lifting of COVID-19 restrictions, ... Read More

  • Retail Tissue in Georgia

    ... of cellulose surged, leading to significant increases in tissue prices. However, in 2023, the price of cellulose decreased, mitigating the upward pressure on prices for tissue products. Intense competition, coupled with parallel imports and pressure ... Read More

  • Home Insecticides in Cameroon

    ... insects. The convenience of aerosols is further enhanced by their enduring efficacy and portability, rendering them a preferred choice. Their quick ""knockdown effect"" and extended shelf life further bolster their widespread appeal. Moreover, their affordability ... Read More

  • Away-From-Home Tissue and Hygiene in Croatia

    ... bounced back in the post-pandemic era as two years of lockdown measures has left people yearning for a holiday. With the current focus on increasing the quality of service, away-from-home tissue is not an area ... Read More

  • Away-From-Home Tissue and Hygiene in the Czech Republic

    ... International's Away-from-Home Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you ... Read More

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