General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Insecticides in Chile

    ... home insecticides, resulting in relatively low demand for these products compared to pre-pandemic levels. Additionally, the rising costs led to a shift in consumer behaviour, with many preferring to invest in cleaning and maintenance items. ... Read More

  • Home Insecticides in Colombia

    ... According to the Ministry of Health, in 2024 the number of cases increased by 208% compared to 2023. Climate change is leading to the proliferation of Aedes aegypti mosquitoes in various regions of the country. ... Read More

  • Polishes in Israel

    ... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More

  • Home Insecticides in Israel

    ... growth, with electric insecticides recording the highest rate of price hikes. Such rising costs are reflective of broader economic pressures, making affordability a growing concern for local consumers. Euromonitor International's Home Insecticides in Israel market ... Read More

  • Polishes in Norway

    ... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Polishes in Bulgaria

    ... in current value terms, as prices remained at elevated levels. Floor polish experienced the most significant value decline, driven by the growing penetration of locally produced options like Medix and the competitive pricing of private ... Read More

  • Home Insecticides in Egypt

    ... brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries performed well in 2024. Euromonitor International's Home Insecticides in Egypt market report offers a comprehensive guide to the size and shape of the ... Read More

  • Home Insecticides in Greece

    ... subject to rising prices. Despite this, the category saw a more stable performance in retail volume terms in 2024 compared to the previous few years. This was in part due to the rising number of ... Read More

  • Polishes in Belgium

    ... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More

  • Polishes in the Netherlands

    ... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More

  • Home Insecticides in Brazil

    ... in retail current value terms, as consumers aimed to protect their household. Nevertheless, growth rates could have been higher, since to some extent sales were cannibalised by insect repellent body lotions, which saw strong growth ... Read More

  • Polishes in Brazil

    ... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More

  • Home Insecticides in the United Kingdom

    ... importance to consumers, with this remaining by far the smallest home care category in the country in value terms. There are a number of factors that continue to hamper growth in home insecticides, including the ... Read More

  • Bleach in Malaysia

    ... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More

  • Home Insecticides in Malaysia

    ... of cases and associated deaths were largely attributed to unusually hot weather conditions, creating ideal breeding environments for mosquitoes. States with the highest reported cases included Selangor (47,398 cases), Johor (9,983 cases), and the Federal ... Read More

  • Home Insecticides in the United Arab Emirates

    ... bundles, and multipack deals can often influence consumers’ choices as they search for options offering greater value for money. Euromonitor International's Home Insecticides in United Arab Emirates market report offers a comprehensive guide to the ... Read More

  • Polishes in the United Arab Emirates

    ... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More

  • Home Insecticides in China

    ... users to stay out of the room after spraying, are considered potential health risks and are inconvenient to use. Some provincial administrative bodies in China are also tightening up regulations around the sale of such ... Read More

  • Home Insecticides in Spain

    ... concern about pests and insect infestations. While the growth in unit prices for home insecticides has started to slow, the overall category continued to achieve significant double-digit retail value expansion during the year. This growth ... Read More

  • Polishes in France

    ... French consumers are increasingly turned away from these products in light of budget pressures and evolving preferences. As surface cleaners become more efficient, many consumers now find these products sufficient for their cleaning needs, reducing ... Read More

  • Polishes in Switzerland

    ... to household chores, which has negatively impacted the polishes market. In addition, behavioural and lifestyle changes have challenged sales for polishes, with a rise in low-maintenance materials and movement away from wood furniture, making polishes ... Read More

  • Polishes in Ireland

    ... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More

  • Home Insecticides in Ireland

    ... growth in retail volume sales, which slowed notably between 2023 and 2024. The coolest summer in almost a decade during 2024 dampened demand growth by reducing the visibility of seasonal pests like flies and mosquitoes. ... Read More

  • Home Insecticides in Bolivia

    ... rises, particularly for imported brands. This saw local brands gain value share. This includes economy brands such as Tyson from Industrias Luri. It also extended its brands with a fragrance-free home insecticide. That being said, ... Read More

  • Polishes in Colombia

    ... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More

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