General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Egypt

    ... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More

  • Polishes in Greece

    ... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More

  • Home Insecticides in Belgium

    ... and higher-than-expected rainfall resulted in fewer insects, particularly mosquitoes, leading to a decline in retail value and volume sales for 2024. Despite these weather setbacks, climate change is introducing new insect species like the Tig... ... Read More

  • Home Insecticides in the Netherlands

    ... demand for insecticide products, as fewer households dealt with significant infestations. Dutch consumers, who are generally not accustomed to severe insect problems, had even less reason to purchase home insecticides during these seasons, thus curbing ... Read More

  • Polishes in the Czech Republic

    ... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More

  • Polishes in South Korea

    ... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More

  • Polishes in South Africa

    ... Demand for polishes has been lower, partly due to the difficult economic conditions, and partly due to changing urban culture. Although inflation levels started to decline in 2024, many South Africans still struggled with their ... Read More

  • Home Insecticides in Australia

    ... essential goods, including home insecticides, and as consumers grappled with higher living costs, their purchasing habits began to shift. Many opted to reduce their spending on insecticide products altogether, while others turned to more cos... ... Read More

  • Home Insecticides in Indonesia

    ... insect-borne diseases. However, despite the ongoing need for effective insect control, volume sales struggled as cost-conscious consumers faced limited ability to invest in category products. Euromonitor International's Home Insecticides in Indonesia market report offers a ... Read More

  • Home Insecticides in South Korea

    ... chemicals, may pose health risks or environmental harm. As consumers have become more conscious of the ingredients in household products, demand for traditional home insecticides dropped. Leading brands managed to offset some of the volume ... Read More

  • Polishes in Malaysia

    ... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More

  • Home Insecticides in South Africa

    ... in South Africa. Consumer awareness of the diseases of associated with common household pests such as flies and cockroaches is constantly rising, contributing to the rising demand for home insecticides. Euromonitor International's Home Insecticides in ... Read More

  • Polishes in China

    ... by the older generation. In contrast, younger families, due to their fast-paced lifestyles, prefer more convenient and efficient maintenance methods, and are less likely to use time-consuming and regularly required polishes. Euromonitor International's Polishes in ... Read More

  • Home Insecticides in France

    ... these products. The colder weather suppressed the proliferation of mosquitoes, flies and other insects, limiting the need for insecticides. Euromonitor International's Home Insecticides in France market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Chile

    ... no longer viewed as essential, and the lack of innovation from manufacturers adversely affected demand during the review period. Many local consumers perceive polishes as outdated due to their specialised use cases. Euromonitor International's Polishes ... Read More

  • Polishes in Argentina

    ... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More

  • Home Insecticides in Bulgaria

    ... and spray/aerosols and are primarily used outdoors, limiting their practical application. Euromonitor International's Home Insecticides in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Home Insecticides in Canada

    ... their spending, and looked to purchase products during promotions or turned to lower priced products. Growth was driven by the strong insect season in many regions of Canada in 2024 due to a mild winter ... Read More

  • Polishes in Canada

    ... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More

  • Polishes in Hungary

    ... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More

  • Polishes in Peru

    ... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More

  • Home Insecticides in Peru

    ... 2023, which was marked by widespread heatwaves and heavy rains due to the El Niño phenomenon. This created optimal breeding conditions for insects such as mosquitoes, which thrive in warm, humid weather. In 2024, the ... Read More

  • Polishes in Romania

    ... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More

  • Home Insecticides in Romania

    ... products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate ... Read More

  • Home Insecticides in Chile

    ... home insecticides, resulting in relatively low demand for these products compared to pre-pandemic levels. Additionally, the rising costs led to a shift in consumer behaviour, with many preferring to invest in cleaning and maintenance items. ... Read More

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