General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Away-From-Home Tissue and Hygiene in Finland

    ... driver behind the growth in away-from-home tissue sales in 2023. The expansion of the foodservice sector not only indicates economic recovery but also reflects evolving consumer behaviours and preferences, particularly towards dining out and experiencing ... Read More

  • Retail Tissue in Greece

    ... in 2023; the consequence of rising costs of raw material, energy prices, and increasing logistic costs that resulted in high production costs. In 2022, manufacturers had tried to absorb part of the increase, which had ... Read More

  • Wipes in Guatemala

    ... baby care, trusted brands like Huggies and Pampers are the go-to choices. However, for everyday cleaning tasks, lower priced brands are more popular, such as Family Choice, Chicolastic, Extra Large, Chiquitines and Bunnies. Euromonitor International's ... Read More

  • Away-From-Home Tissue and Hygiene in Kenya

    ... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More

  • Retail Tissue in Ireland

    ... of inflation has subsided in 2023, putting less pressure on household budgets. Retail tissue in Ireland saw consistent volume growth across all categories in 2023. Pocket handkerchiefs and boxed facial tissues both performed well continuing ... Read More

  • Away-From-Home Tissue and Hygiene in Greece

    ... result of price hikes in operating costs due to a rising in prices for energy, food, and salaries. Operators became more conservative in spending on tissue supplies to save costs. Given the price increases in ... Read More

  • Retail Tissue in Italy

    ... used, thus costs have skyrocket for manufacturers in light of global geopolitical and inflationary challenges. Indeed, it is noted that, during 2022, many plants saw patterns of stop-and-go production, with periods of closure when the ... Read More

  • Retail Tissue in Morocco

    ... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More

  • Tissue and Hygiene in Hungary

    ... challenged, with consumers adapting their purchasing habits in line with lower disposable incomes. With many consumers unable to purchase their favoured brands, trading down was noted, with a migration seen from internationally known players to ... Read More

  • Home Products Specialists in Italy

    ... continued to invest in their domestic spaces in 2023 with this trend being boosted by Italy’s superbonus government initiative which provided financial help to consumers who were looking to make their homes more energy efficient. ... Read More

  • Tissue and Hygiene in Italy

    ... price-sensitivity in consumers, thus, many people are progressively reducing their spending by lowering the volumes purchased, selecting cheaper brands, and foregoing some products entirely. Euromonitor International's Tissue and Hygiene in Italy report offers a comprehensive ... Read More

  • Retail Tissue in New Zealand

    ... home, resulting in heightened demand for cleaning products. Despite the continuation of work-from-home trends and inflationary pressures leading to increased unit prices, the value sales for retail tissues witnessed a decline. This decline can be ... Read More

  • Away-From-Home Tissue and Hygiene in Ireland

    ... AFH wipers. Pandemic cleaning habits continue to persist in 2023 and wipes are both easy and convenient to use whilst also being effective at cleaning and removing bacteria. Businesses continue to place a strong emphasis ... Read More

  • Away-From-Home Tissue and Hygiene in the Netherlands

    ... more care than younger people. This is true for both hospital care and care in residential homes for the elderly. Euromonitor International's Away-from-Home Tissue and Hygiene in Netherlands report offers a comprehensive guide to the ... Read More

  • Wipes in Kenya

    ... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More

  • Away-From-Home Tissue and Hygiene in Italy

    ... hospitalisations for health issues other than those connected to COVID-19, thus returning to pre-pandemic levels, as the healthcare system started to catch up with its backlog and people felt more comfortable returning to doctor’s appointments, ... Read More

  • Home Insecticides in Kenya

    ... country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as ... Read More

  • Tissue and Hygiene in Algeria

    ... current value growth in the year. This was supported by rising consumer awareness due to an increasing variety of products available, a greater focus on hygiene, and notable population growth. In addition, modernisation of the ... Read More

  • Wipes in Greece

    ... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More

  • Away-From-Home Tissue and Hygiene in New Zealand

    ... had kept people at home more frequently, leading to a surge in demand for cleaning products. While the work-from-home trend persisted, indicating a shift in category dynamics, the easing of restrictions saw consumers venture out ... Read More

  • Retail Tissue in Kenya

    ... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More

  • Retail Tissue in Algeria

    ... size due to increased local production. In volume terms, overall retail tissue saw an improved performance than in the previous year, with sales being driven by rising consumer awareness and price promotions. However, in value ... Read More

  • Home Products Specialists in New Zealand

    ... decline. During the COVID-19 pandemic, closed borders and a relatively stable economy meant that discretionary spending was robust. Consumers unable to spend on overseas travel or entertainments shifted to domestic retail, with a focus on ... Read More

  • Retail Tissue in Hungary

    ... in more affordable, economy retail tissue products, with price becoming the key purchasing factor. Consequently, retail volume sales were challenged in all areas apart from facial tissues, with the deepest declines seen in paper towels ... Read More

  • Away-From-Home Tissue and Hygiene in Morocco

    ... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More

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