General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Away-From-Home Tissue and Hygiene in Serbia

    ... in Serbia and the recovery of this channel in 2023 has provided a welcome revenue boost for AFH players. Rising inflation and operating costs have underpinned business demand for cheaper tissue that may compromise on ... Read More

  • Tissue and Hygiene in Sri Lanka

    ... products amidst the recession, impacting businesses. Import restrictions led to shortages but spurred recovery as consumers prioritised urgent purchases. Government limitations on plastic products drove companies towards eco-friendly alternatives like paper cups. Despite hurdles, the ... Read More

  • Tissue and Hygiene in Serbia

    ... in price increases. With the high costs of living challenging consumers, price sensitivity remains an issue for players, forcing brands to offer lower prices rather than compromise their financial health and profit margins. Many consumers ... Read More

  • Tissue and Hygiene in Slovenia

    ... such as wipes, tissues, and paper towels to maintain personal and environmental hygiene standards. This increased emphasis on cleanliness stems from various factors, including the lingering effects of the COVID-19 pandemic, which have underscored the ... Read More

  • Retail Tissue in Israel

    ... 2025. This has been a key factor serving to dampen demand after the highs of the pandemic period. It is unclear what is happening with new imports from Turkey, which were the least expensive options ... Read More

  • Away-From-Home Tissue and Hygiene in Slovakia

    ... remained cautious in the face of high inflation. Only a very slight increase was recorded in volume sales in 2023, whilst retail price inflation led to double-digit value growth. Euromonitor International's Away-from-Home Tissue and Hygiene ... Read More

  • Wipes in Saudi Arabia

    ... continued to resume pre-COVID-19 pandemic lifestyles, an expanding baby care products offer, technological improvements and urbanisation. These factors aided the category's growth potential towards the end of the review period, as more and more consumers ... Read More

  • Retail Tissue in Serbia

    ... considered a necessary product that cannot be replaced. By contrast, retail tissue that is considered less essential was replaced or purchased less frequently. For example, Serbians chose to replace kitchen towel with reusable tissues. Paper ... Read More

  • Retail Tissue in Thailand

    ... where there has been a transition to using retail tissue over cloth rags. This shift reflects a broader transformation in terms of personal care habits and an increasing awareness of the convenience and hygiene benefits ... Read More

  • Retail Tissue in Taiwan

    ... which led to price increases across their category. Retailers and manufacturers also reduced the frequency of promotions, due to the impact of inflationary pressures on their profit margins. However, growth was also supported by growing ... Read More

  • Tissue and Hygiene in Portugal

    ... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More

  • Tissue and Hygiene in Taiwan

    ... this trend, as rising raw material and supply chain costs led to price increases across all categories. However, growth was also supported by an increase in consumer mobility, alongside growing hygiene concerns, as the country ... Read More

  • Tissue and Hygiene in Sweden

    ... to value. Euromonitor International's Tissue and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing ... Read More

  • Away-From-Home Tissue and Hygiene in the Philippines

    ... their familiar pre-pandemic lifestyles, establishments including offices. hotels, restaurants, shopping malls, airports and other public venues saw an increase in footfall, which amplified the need for readily available tissue products to ensure hygiene and cleanliness ... Read More

  • Wipes in the Philippines

    ... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More

  • Tissue and Hygiene in the Philippines

    ... conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. This boosted sales of products such as pantyliners, disposable pants and most notably, personal wipes, which tend to be used ... Read More

  • Retail Tissue in the Philippines

    ... of the recent pandemic. The category is dominated by toilet paper, which is used for a wide variety purposes, thanks to its status as a cheap and widely available product. Indeed, the overwhelming popularity of ... Read More

  • Home Products Specialists in Chile

    ... pre-pandemic levels. Independent players in the channel, which dominate in terms of outlet numbers, struggled to remain competitive during the year, with many entrepreneurs present. Euromonitor International's Home Products Specialists in Chile report offers insight ... Read More

  • Home Products Specialists in Hong Kong, China

    ... and home furnishings stores saw another year of falling sales. In 2023, sales in the latter channel dropped to their lowest level since the global financial crisis in 2008, as prices slumped, according to Hong ... Read More

  • Polishes in Hong Kong, China

    ... decline in Hong Kong in 2023 due to decreasing sales of leather shoes. This was driven in particular by younger consumers, who typically favour sneakers, which do not need polishing, rather than formal leather footwear. ... Read More

  • Home Insecticides in Hong Kong, China

    ... since the pandemic diminished the survival rates of pests. However, owing to longer and hotter summer seasons in Hong Kong, both the government and consumers have been paying active attention to how to efficiently maintain ... Read More

  • Home Insecticides in South Africa

    ... wet and humid summers earlier in the year perpetuated the cockroach outbreak. In an attempt to quell the surge, local consumers looked to both indoor and outdoor pesticide solutions. Some consumers turned to stronger products ... Read More

  • Home Products Specialists in Brazil

    ... partners in Tok & Stok – the private equity fund Carlyle and the founding Dubrule family – needed to mount a quick operation to avoid a bankruptcy filing. The company blamed its problems on that ... Read More

  • Polishes in South Africa

    ... unit prices of polishes, local consumers continued to shift away from these products as they sought to only buy essential items and reduce their usage of expensive home care options during the high inflationary period. ... Read More

  • Global Pull up the blackout curtain Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... and market growth of the Pull up the blackout curtain industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Pull up the blackout ... Read More

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