General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Guatemala

    ... a relatively small portion of the population. The limited penetration of polishes is largely attributed to their high price point and the perception among Guatemalan consumers that these products are non-essential. Consequently, polishes are typically ... Read More

  • Home Care in El Salvador

    ... were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and significant underemployment hampered market sales. Euromonitor International's Home ... Read More

  • Home Insecticides in Japan

    ... months of June through August in 2024 recorded temperatures that tied with 2023 for the highest average since records began in 1898. The trend of rising summer temperatures is thought to not merely be a ... Read More

  • Polishes in the Philippines

    ... polish, saw growth under the average for overall polishes, due to maturity, and a lack of innovation and new product introductions, as manufacturers perceive limited opportunities for ground-breaking advances beyond the existing product range. However, ... Read More

  • Polishes in Slovenia

    ... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More

  • Kitchen Towel Market Report by Product Type (Cloth-Based, Paper-Based), End-Use Sector (Commercial, Residential), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033

    ... A kitchen towel is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards and other kitchen items. It ... Read More

  • Home Insecticides in Lithuania

    ... demand. While favourable weather in 2023 led to a surge in sales, volatile temperatures in May-June 2024 hindered insect breeding to some extent, resulting in a slower rate of volume growth compared to the previous ... Read More

  • Home Insecticides in Slovenia

    ... of flying and crawling insects, as well as rodents. This surge has directly contributed to a stable consumer demand for home insecticide products. Secondly, continued inflationary pressures and the rising cost of living have led ... Read More

  • Home Insecticides in Serbia

    ... offerings. This is an extremely seasonal category where most annual sales fall in the summer months. July and August generated the largest proportion of revenue, while January and February contributed the least to annual sales ... Read More

  • Polishes in Lithuania

    ... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More

  • Polishes in Serbia

    ... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More

  • Global Print on Demand Market 2025-2029

    ... on demand market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More

  • Polishes in Vietnam

    ... increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth. Euromonitor International's Polishes in Vietnam market report offers a ... Read More

  • Tableware Market in India 2025-2029

    ... market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More

  • Home Insecticides in Vietnam

    ... Vietnam has a tropical climate, characterised by high temperatures and humidity, which can create favourable conditions for the proliferation of insects, including mosquitoes. Consumers now perceive dengue fever not as a cyclical disease,... Euromonitor International's ... Read More

  • Home Insecticides in Singapore

    ... health and the environment. This has led to a growing demand for natural, chemical-free, and biodegradable alternatives, such as plant-based repellents like citronella candles, or sprays with neem oil and lemongrass. For example, Dengard Natural... ... Read More

  • Polishes in Singapore

    ... with a lesser impetus coming from the resurgence of consumer mobility and social occasions in the post-pandemic landscape. Euromonitor International's Polishes in Singapore market report offers a comprehensive guide to the size and shape of ... Read More

  • Home Insecticides in Poland

    ... This has driven demand for home insecticides over a longer period. Euromonitor International's Home Insecticides in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Polishes in Poland

    ... Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you ... Read More

  • Polishes in Ukraine

    ... need for shoe care products surged drastically, outpacing pre-war demand by several times. However, this growth is likely to be temporary, as it is closely tied to the ongoing conflict. Once the war ends and ... Read More

  • Home Insecticides in Ukraine

    ... products, which are portable and can be used in a variety of environments, have proven to be a practical solution for camps and field operations. The surge in demand reflects their critical role in providing ... Read More

  • Polishes in Turkey

    ... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More

  • Home Insecticides in Thailand

    ... taking a more careful approach to dealing with pests, as they try to avoid illnesses such as dengue, which is transmitted by mosquitoes and causes influenza-style symptoms. However, although mosquitoes, ants, and cockroaches are the ... Read More

  • Home Insecticides in Dominican Republic

    ... to be perceived as non-essential and hence are not purchased regularly. This behaviour characteristic has been even more noticeable in recent years, given ongoing inflationary pressures. Euromonitor International's Home Insecticides in Dominican Republic market report ... Read More

  • Polishes in Azerbaijan

    ... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More

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