General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • 2025 Window Treatments Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of window treatments. The survey ... Read More

  • 2025 Crafts and Craft Supplies Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of crafts and ... Read More

  • Decorations and Inclusions Market – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

    ... growth is primarily driven by the increasing consumer demand for aesthetically appealing and customized products across multiple industries, including consumer goods, packaging, and construction. The rising inclination toward personalized home decor and innovative product designs ... Read More

  • Home Care in Oman

    ... consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. While global players still lead sales of home care, local players and private label are proving ... Read More

  • Polishes in Taiwan

    ... category within home care in value terms in this year. Sales of floor polish and metal polish remained negligible in 2024, and furniture and shoe polish both saw declining trends. Euromonitor International's Polishes in Taiwan ... Read More

  • Home Insecticides in Uruguay

    ... flooding was particularly severe in the west of the country. Such was the level of demand that many local retailers ran out of stock, forcing consumers to visit multiple stores to find what they were ... Read More

  • Polishes in Uruguay

    ... reduction in inflation) and a reduction in smuggling from neighbouring Argentina during 2024, all segments of polishes saw sales decline during the year. This was because new lifestyle habits have negatively affected polishes to a ... Read More

  • Home Insecticides in Taiwan

    ... climate, and the fact it is a subtropical country, continued growth was mostly due to the hotter and more humid weather in the spring and summer seasons in this year. The local weather conditions are ... Read More

  • Home Insecticides in North Macedonia

    ... home care market, recovery was partly explained by the gradual restoration of purchasing power among consumers as inflation slowed. However, demand was also bolstered by a series of prolonged heatwaves during the summer months, which ... Read More

  • Home Care in Myanmar

    ... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More

  • Polishes in Uzbekistan

    ... considered essential goods, with many consumers opting instead for multifunctional cleaning products. Additionally, the growing popularity of modern aesthetics, rather than of classical, and the use of materials other than wood in modern furniture designs ... Read More

  • Home Insecticides in Uzbekistan

    ... regularly to enhance comfort and hygiene. Increased urbanisation, better retail availability and effective marketing have contributed to this trend. Though growth remains modest, consumers are increasingly investing in insect control for the... Euromonitor International's Home ... Read More

  • Polishes in Ecuador

    ... to drought that hampered hydroelectricity production, leading to frequent blackouts. Polishes, often seen as non-essential, were less of a priority for consumers and players responded by reducing stock levels and promotional activity and instead focused ... Read More

  • Home Insecticides in the Philippines

    ... control products in the Philippines. As the country is experiencing rapid urban growth, with more people moving to cities and metropolitan areas, factors such as increased population density and increased food waste have contributed to ... Read More

  • Polishes in Georgia

    ... volume and value sales of imported polishes, which continue to increase steadily, though overall value sales slowed down somewhat. The widespread availability of polishes across modern retail channels, coupled with the presence of several strong ... Read More

  • Home Care in Qatar

    ... focus on home hygiene. Qatar continues to support local manufacturers of home care as part of efforts to diversify its economy and achieve self-sufficiency. E-commerce continues to gain share in home care as more consumers ... Read More

  • Home Insecticides in Kazakhstan

    ... role in driving increased sales, with higher temperatures contributing to a surge in insect activity and, consequently, the need for effective insect control solutions. While prices within the category also rose, the rate of increase ... Read More

  • Home Insecticides in Guatemala

    ... solutions. This sustained demand has kept home insecticides in a stronger position compared to some other home care categories. Prices for these products continued to rise throughout 2024, although the rate of increase has been ... Read More

  • Home Insecticides in Georgia

    ... This improved retail infrastructure has facilitated greater product availability, contributing to consistent demand. Among the various types of insecticides, mosquito protection products remained the most frequently purchased. Their broad assortment and widespread a... Euromonitor International's ... Read More

  • Polishes in Japan

    ... more activities outside the home, and the rise of high-priced products. However, the second player in floor polish in 2024, Rinrei Wax Co Ltd, responded to changing consumer preferences by launching two new products in ... Read More

  • Polishes in Finland

    ... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More

  • Home Insecticides in Finland

    ... conditions for mosquitoes to breed and expand, making effective repellents highly sought after. As a result, Finnish consumers are consistently looking for powerful mosquito control solutions, from sprays and lotions to more advanced devices like ... Read More

  • Home Insecticides in Ecuador

    ... to insecticides and population growth. With increasing awareness of the risks associated with mosquito-borne diseases grows, consumers sought out home insecticides, both as a preventive measure and also for immediate eradication of insects. This supported... ... Read More

  • Renting of Personal and Household Goods in Mexico: ISIC 713

    ... 713 market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key ... Read More

  • Polishes in Kazakhstan

    ... essential household items, demand has weakened. This non-essential status contributes to reduced purchasing, with local consumers prioritising necessities amid economic pressures. Although prices within the category have increased, this growth has stayed within th... Euromonitor ... Read More

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