General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

...Show More ...Show Less


General House & Home Industry Research & Market Reports

  • Wipes in Nigeria

    ... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More

  • Away-From-Home Tissue and Hygiene in Cameroon

    ... towels in the retail sector. The lines between retail and business products are increasingly blurred due to supply issues, cost considerations, and a lack of specialist away-from-home products designed for commercial use. Significant c... Euromonitor ... Read More

  • Wipes in Cameroon

    ... wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Cameroon. Amid growing demand, category performance was hindered by significant supply issues in 2024. There are lingering effects from the government’s ... Read More

  • Away-From-Home Tissue and Hygiene in Turkey

    ... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More

  • Tissue and Hygiene in Nigeria

    ... high inflation, which led to a significant hike in product prices. Price increases led consumers to reach for more affordable products throughout 2024, while others cut down on non-essential items. Euromonitor International's Tissue and Hygiene ... Read More

  • Retail Tissue in Cameroon

    ... access to liquid sanitation, rising by 1.2% to 8.6 million inhabitants in 2024. The proliferation of modern urban homes is giving more citizens access to better sanitation. Paper napkins have become indispensable for events such ... Read More

  • Wipes in Kazakhstan

    ... essentials, this area of the local tissue and hygiene market was among the chief beneficiaries of improvements in consumer confidence and purchasing power as inflationary pressures receded. At the same time, the trend towards busier ... Read More

  • Wipes in Uzbekistan

    ... component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and persisted even as daily life returned to normal. While initially confined to hand hygiene practices, the scope of ... Read More

  • Away-From-Home Tissue and Hygiene in Uzbekistan

    ... AFH toilet paper accounting for most of the remainder. AFH paper tableware remained the most dynamic category in 2024, with AFH napkins accounting for the bulk of these sales. Euromonitor International's Away-from-Home Tissue and Hygiene ... Read More

  • Away-From-Home Tissue and Hygiene in Serbia

    ... hygiene standards growing, there are also more offerings of products such as AFH boxed facial tissue, which registered the highest volume growth in 2024. Euromonitor International's Away-from-Home Tissue and Hygiene in Serbia report offers a ... Read More

  • Retail Tissue in Serbia

    ... to account for most value sales and also registered the highest value and volume growth. Volume growth was much more muted for other products. Euromonitor International's Retail Tissue in Serbia report offers a comprehensive guide ... Read More

  • Retail Tissue in Indonesia

    ... the category's retail current value growth. Additionally, the rate of innovation remained low with no significant advancements, as manufacturers focused on adjusting unit prices, which had been in decline since 2023. Euromonitor International's Retail Tissue ... Read More

  • Tissue and Hygiene in Uruguay

    ... significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this boosted overall volume sales. This was due to a steep currency appreciation of the peso in Argentina at the end ... Read More

  • Tissue and Hygiene in Finland

    ... hygiene products. Secondly, innovation played a central role, with manufacturers prioritising efficacy, sustainability, and premium product development to meet evolving consumer expectations. Lastly, cost-of-living pressures shaped purchasing behaviour, leadi... Euromonitor International's Tissue and Hygiene in ... Read More

  • Tissue and Hygiene in Serbia

    ... and discounts to drive sales. Demographics also had an impact, with an ageing population driving growth of products such as adult incontinence, whereas volume sales fell for nappies/diapers/pants, due to a falling birth rate. Euromonitor ... Read More

  • Tissue and Hygiene in Uzbekistan

    ... urban areas, products that offer ease of use and portability, such as wipes and tissue products, are seeing strong demand. Euromonitor International's Tissue and Hygiene in Uzbekistan report offers a comprehensive guide to the size ... Read More

  • Retail Tissue in Bosnia and Herzegovina

    ... on promotion and private label, or refrained from buying less essential products. Many consumers increased their purchases of competitively priced private label toilet paper offered by several of the leading modern grocery retailers in the ... Read More

  • Home Products Specialists in Slovakia

    ... loyalty programs continued to attract consumers to stores; however, price became the primary factor influencing purchasing decisions. Fewer consumers were willing to spend extra money without clear added value or features. That said, demand for ... Read More

  • Away-From-Home Tissue and Hygiene in Indonesia

    ... Local tourism also increased by up to 10–15% in 2024, according to government data. Bali's booming restaurant industry further supported this demand. The rise in the number of restaurants and food stalls highlighted an increased ... Read More

  • Tissue and Hygiene in Indonesia

    ... chains, the cost of materials, and fluctuating exchange rates. During 2023 and early 2024, the unemployment rate in the country increased, and the number of middle-income households continued to decline, lowering consumer confidence. Many Indonesians ... Read More

  • Wipes in Morocco

    ... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More

  • Wipes in Uruguay

    ... of the Argentine peso. There was also a significant decline in smuggling into Uruguay. Euromonitor International's Wipes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Away-From-Home Tissue and Hygiene in Uruguay

    ... towels benefitted from the sharp reduction in cross-border shopping, due to the appreciation of the Argentine peso. On the other hand, AFH toilet paper was impacted by the availability of low-priced Brazilian toilet paper, both ... Read More

  • Wipes in Serbia

    ... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading ... Read More

  • Wipes in Bosnia and Herzegovina

    ... home care wipes benefited from the ongoing construction of new homes and offices in the country. Euromonitor International's Wipes in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings